{"id":67028,"date":"2019-09-09T11:44:15","date_gmt":"2019-09-09T15:44:15","guid":{"rendered":"https:\/\/www.aicanada.ca\/?post_type=issue&#038;p=67028"},"modified":"2019-09-09T11:45:15","modified_gmt":"2019-09-09T07:45:15","slug":"2019-volume-63-tome-3","status":"publish","type":"issue","link":"https:\/\/www.aicanada.ca\/fr\/cpv-issue\/2019-volume-63-tome-3\/","title":{"rendered":"2019 \u2013 Volume 63 \u2013 Tome 3"},"content":{"rendered":"<p>Immobili\u00e8re au Canada<\/p>\n<p>Canadian Property<br \/>\nVol 63 | Book 3 \/ Tome 3 2019<\/p>\n<p>P<br \/>\nM<\/p>\n<p> #<br \/>\n40<\/p>\n<p>00<br \/>\n82<\/p>\n<p>49<br \/>\n R<\/p>\n<p>et<br \/>\nur<\/p>\n<p>n<br \/>\nun<\/p>\n<p>de<br \/>\nli<\/p>\n<p>ve<br \/>\nra<\/p>\n<p>bl<br \/>\ne <\/p>\n<p>C<br \/>\nan<\/p>\n<p>ad<br \/>\nia<\/p>\n<p>n<br \/>\nA<\/p>\n<p>dd<br \/>\nre<\/p>\n<p>ss<br \/>\nes<\/p>\n<p> t<br \/>\no:<\/p>\n<p> A<br \/>\npp<\/p>\n<p>ra<br \/>\nis<\/p>\n<p>al<br \/>\n In<\/p>\n<p>st<br \/>\nit<\/p>\n<p>ut<br \/>\ne <\/p>\n<p>of<br \/>\n C<\/p>\n<p>an<br \/>\nad<\/p>\n<p>a,<br \/>\n 4<\/p>\n<p>03<br \/>\n-2<\/p>\n<p>00<br \/>\n C<\/p>\n<p>at<br \/>\nhe<\/p>\n<p>ri<br \/>\nne<\/p>\n<p> S<br \/>\nt.<\/p>\n<p>, O<br \/>\ntt<\/p>\n<p>aw<br \/>\na,<\/p>\n<p> O<br \/>\nN<\/p>\n<p> K<br \/>\n2P<\/p>\n<p> 2<br \/>\nK<\/p>\n<p>9.<br \/>\n E<\/p>\n<p>m<br \/>\nai<\/p>\n<p>l:<br \/>\n in<\/p>\n<p>fo<br \/>\n@<\/p>\n<p>ai<br \/>\nca<\/p>\n<p>na<br \/>\nda<\/p>\n<p>.c<br \/>\na<\/p>\n<p>The Official Publication of the<br \/>\nAppraisal Institute of Canada \/<br \/>\nPublication officielle de l\u2019Institut<br \/>\nCanadien des \u00c9valuateurs<\/p>\n<p>WHY ARE YOU ON MY<br \/>\nLAND? PROPERTY<br \/>\nEASEMENTS ARE<br \/>\nFOREVER (ALMOST)<br \/>\nPourquoi \u00eates-vous<br \/>\nsur mes terres? Les<br \/>\nservitudes fonci\u00e8res sont<br \/>\n(presque) \u00e9ternelles<\/p>\n<p>14 SOCIAL MEDIA<br \/>\nBEST PRACTICES YOU<br \/>\nSHOULD FOLLOW<br \/>\n14 pratiques exemplaires<br \/>\nen mati\u00e8re de m\u00e9dias<br \/>\nsociaux que vous devriez<\/p>\n<p>NEW RULES AND<br \/>\nREGULATIONS FOR<br \/>\nUSING DRONES IN YOUR<br \/>\nAPPRAISAL PRACTICE<br \/>\nNouvelles r\u00e8gles et<br \/>\nr\u00e9glementations pour<br \/>\nl&rsquo;utilisation des drones<br \/>\ndans votre pratique<br \/>\nd&rsquo;\u00e9valuation    <\/p>\n<p>NET ZERO<br \/>\nENERGY HOMESLES MAISONS \u00c0 <\/p>\n<p>CONSOMMATION<br \/>\n\u00c9NERG\u00c9TIQUE<br \/>\nNETTE Z\u00c9RO<\/p>\n<p>mailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<\/p>\n<p>Partnership. Performance.<br \/>\navisonyoung.ca\/valuations<\/p>\n<p>We are a principal-led commercial real estate firm delivering client-focussed<br \/>\nsolutions while investing in the success of our people. We offer a unique<br \/>\napproach, culture and values with a focus on equality that are leading new<br \/>\nemployees to join us every day.<\/p>\n<p>We are looking for individuals, teams and companies seeking an opportunity<br \/>\nto be a part of our growing team.<\/p>\n<p>To inquire about opportunities, email<\/p>\n<p>canada.valuation@avisonyoung.com<\/p>\n<p>Experience the<br \/>\nDifference<\/p>\n<p>http:\/\/avisonyoung.ca\/valuations<br \/>\nmailto:canada.valuation@avisonyoung.com<br \/>\nmailto:emailcanada.valuation@avisonyoung.comExperience<br \/>\nmailto:emailcanada.valuation@avisonyoung.comExperience<br \/>\nmailto:emailcanada.valuation@avisonyoung.comExperience<\/p>\n<p>CDC provides quality,<br \/>\nprofessional valuations<br \/>\nto our clients on a timely<br \/>\nbasis with integrity,<br \/>\neffectiveness and value.<br \/>\nCDC fournit des \u00e9valuations<br \/>\nprofessionnelles de qualit\u00e9 \u00e0 ses<br \/>\nclients, de fa\u00e7on rapide, avec int\u00e9grit\u00e9,<br \/>\nefficacit\u00e9 et valeur. <\/p>\n<p>LocaL appraisers,<br \/>\nNatioNaL coverage,<br \/>\nexceLLeNt service.<\/p>\n<p>\u00c9vaLuateurs Locaux,<br \/>\ncouverture NatioNaLe, <\/p>\n<p>service exceLLeNt.<\/p>\n<p>CDC INC. is a national full service appraisal firm<br \/>\nCDC INC. est une firme nationale d\u2019\u00e9valuation multiservices<br \/>\nT \/ T\u00e9l. : 1.866.479.7922<br \/>\nF \/ T\u00e9l\u00e9c. : 1.877.429.7972<br \/>\nE \/ Courriel : info@cdcinc.ca<br \/>\nW : www.cdcinc.ca<\/p>\n<p>REAL PROPERTY APPRAISALS<br \/>\n\u00c9VALUATIONS IMMOBILI\u00c8RES<br \/>\nOur Value. Your Future.<br \/>\nNotre expertise. Votre avenir.<\/p>\n<p>http:\/\/www.cdcinc.ca<br \/>\nmailto:info@cdcinc.ca<\/p>\n<p>www<\/p>\n<p>Ready? <\/p>\n<p>Contact Brandi Heidler at:<br \/>\ncanada.careers@colliers.com<br \/>\nfor a confidential chat to learn <\/p>\n<p>more about our competitive<br \/>\ncompensation packages and <\/p>\n<p>the benefits of joining the<br \/>\nColliers Team. <\/p>\n<p>14 Offices<br \/>\n90 Professionals<br \/>\n4,500 Appraisals Each Year<br \/>\n1,250 Tax Appeals<\/p>\n<p>Interested in<br \/>\nbuilding value?<br \/>\nWe are actively seeking experienced<br \/>\ncommercial appraisers ready to take their<br \/>\ncareers to the next level.<\/p>\n<p>Accelerating success.<\/p>\n<p>Be inspired.<br \/>\nAt Colliers, we provide you with the tools to grow your business,<br \/>\nwhether you want to build a team and\/or become an asset type expert.<br \/>\nOur renowned educational platform, Colliers University, mentorship<br \/>\nstructure and innovative business model are just a few ways we can<br \/>\nhelp you build your career.   <\/p>\n<p>Be collaborative.<br \/>\nWork with a fun and supportive team of professionals across North<br \/>\nAmerica who are ready to lend a hand and share their expertise.<br \/>\nThis gives you the opportunity to work on a variety of asset classes<br \/>\nwith the support of our specialty asset type leaders. <\/p>\n<p>Be entrepreneurial.<br \/>\nWe give you the freedom and flexibility to build and manage your<br \/>\ncareer. Our role is to give you every advantage necessary to<br \/>\naccomplish your work efficiently so you can take that next step.  <\/p>\n<p>Colliers International Canada<br \/>\nValuation &#038; Advisory Services<\/p>\n<p>collierscanada.com\/vas<\/p>\n<p>http:\/\/collierscanada.com\/vas<br \/>\nmailto:canada.careers@colliers.com<\/p>\n<p>The articles printed in<br \/>\nthis issue represent<br \/>\nauthors\u2019 opinions only<br \/>\nand are not necessarily<br \/>\nendorsed by the<br \/>\nAppraisal Institute<br \/>\nof Canada. Copyright<br \/>\n2019 by the Appraisal<br \/>\nInstitute of Canada.<br \/>\nAll rights reserved.<br \/>\nReproduction in whole<br \/>\nor in part without<br \/>\nwritten permission<br \/>\nis strictly prohibited.<br \/>\nSubscription, $40.00 per<br \/>\nyear. Printed in Canada. <\/p>\n<p>Les articles imprim\u00e9s dans<br \/>\nce num\u00e9ro ne rep\u00e9sentent<br \/>\nque l\u2019opinion de leur auteur<br \/>\nrespectif, mais ne sont pas<br \/>\nn\u00e9ces\u2013sairement endoss\u00e9s<br \/>\npar l\u2019Institut Canadien des<br \/>\n\u00c9valuateurs. Tous droits<br \/>\nreserv\u00e9s 2019 par l\u2019Institut<br \/>\nCanadien des \u00c9valuateurs.<br \/>\nLa reproduction totale ou<br \/>\npartielle sous quelque<br \/>\nform que se soit sans<br \/>\nauthorisation \u00e9crite est<br \/>\nabsolument interdite.<br \/>\nAbonnement $40.00 par<br \/>\nann\u00e9e. Imprim\u00e9 au Canada.<\/p>\n<p>* The Appraisal Institute of<br \/>\nCanada reserves the right<br \/>\nto reject advertising that it<br \/>\ndeems to be inappropriate.<\/p>\n<p>** The publisher and the<br \/>\nAppraisal Institute of Canada<br \/>\ncannot be held liable for<br \/>\nany material used or claims<br \/>\nmade in advertising included<br \/>\nin this publication.Indexed<br \/>\nin the Canadian Business<br \/>\nIndex and available on-line<br \/>\nin the Canadian Business &#038;<br \/>\nCurrent Affairs database.<br \/>\nISSN 0827-2697<\/p>\n<p>Publication Mails Agreement<br \/>\n#40008249<\/p>\n<p>Return undeliverable<br \/>\nCanadian addresses to:<br \/>\nAppraisal Institute of Canada<br \/>\n403-200 Catherine St.,<br \/>\nOttawa, ON K2P 2K9.<br \/>\nEmail: info@aicanada.ca<\/p>\n<p>Director &#8211; Communications:<br \/>\nPaul H\u00e9bert, Ottawa<\/p>\n<p>Publication management,<br \/>\ndesign and production by:<br \/>\nDirection, conception et<br \/>\nproduction par :<\/p>\n<p>3rd Floor \u2013 2020 Portage<br \/>\nAvenue, Winnipeg,<br \/>\nMB R3J 0K4<br \/>\nPhone: 866-985-9780<br \/>\nFax: 866-985-9799<br \/>\nE-mail: info@kelman.ca<br \/>\nWeb: www.kelman.ca<\/p>\n<p>Managing Editor:<br \/>\nCraig Kelman<\/p>\n<p>Design\/Layout:<br \/>\nKristy Unrau<\/p>\n<p>Marketing Manager:<br \/>\nKris Fillion<\/p>\n<p>Advertising Co-ordinator:<br \/>\nStefanie Hagidiakow<\/p>\n<p>06 Executive Corner<br \/>\nArlene Blake-Brown<br \/>\nDiversifying a CRA practice<br \/>\nfor future success<\/p>\n<p>30 Professional<br \/>\nPractice Matters<br \/>\nYour input matters<br \/>\nmore than you realize<\/p>\n<p>34 The Future is Bright<br \/>\nJoanne Slaney is truly<br \/>\nmaking her mark with<br \/>\nthe Altus Group<\/p>\n<p>38 Legal Matters<br \/>\nContractual good<br \/>\nfaith revisited<\/p>\n<p>45 Advocacy<br \/>\nAdvocacy in action<\/p>\n<p>51 Marketing &#038;<br \/>\nCommunications<br \/>\n14 social media best<br \/>\npractices you should<br \/>\nfollow in 2019<\/p>\n<p>63 News<br \/>\n\u2022 AIC\u2019s 2019 Conference<\/p>\n<p>68 Designations,<br \/>\nCandidates, Students<\/p>\n<p>09 Le coin de l\u2019ex\u00e9cutif<br \/>\nArlene Blake-Brown<br \/>\nDiversification d\u2019une pratique de<br \/>\nCRA pour une r\u00e9ussite future<\/p>\n<p>32  Parlons de la pratique<br \/>\nprofessionelle<br \/>\nVotre contribution compte<br \/>\nplus que vous ne le pensez<\/p>\n<p>36  L\u2019avenir s\u2019annonce bien<br \/>\nJoanne Slaney est vraiment<br \/>\nen train de faire sa marque<br \/>\nau sein du Groupe Altus<\/p>\n<p>42 Questions juridiques<br \/>\nLa bonne foi<br \/>\ncontractuelle revisit\u00e9e<\/p>\n<p>48 D\u00e9fense<br \/>\nD\u00e9fense des int\u00e9r\u00eats<\/p>\n<p>58 Marketing et<br \/>\nCommunications<br \/>\n14 pratiques exemplaires en<br \/>\nmati\u00e8re de m\u00e9dias sociaux que<br \/>\nvous devriez suivre en 2019<\/p>\n<p>66  Nouvelles<br \/>\n\u2022 Congr\u00e8s 2019 de l&rsquo;ICE<\/p>\n<p>68  D\u00e9signations,<br \/>\nstagiaires, \u00e9tudiants<\/p>\n<p>Why are you on my land? Property<br \/>\neasements are forever (almost)<\/p>\n<p>Pourquoi \u00eates-vous sur mes terres? Les<br \/>\nservitudes fonci\u00e8res sont (presque) \u00e9ternelles<\/p>\n<p>New rules and regulations for using<br \/>\ndrones in your appraisal practice<\/p>\n<p>Nouvelles r\u00e8gles et r\u00e9glementations<br \/>\npour l&rsquo;utilisation des drones dans votre<br \/>\npratique d&rsquo;\u00e9valuation <\/p>\n<p>26<\/p>\n<p>20<\/p>\n<p>COLUMNS CHRONIQUES<\/p>\n<p>Net Zero Energy homes<br \/>\nconstitute revolutionary<br \/>\nchange in homebuilding<\/p>\n<p>Les maisons \u00e0 consommation<br \/>\n\u00e9nerg\u00e9tique nette z\u00e9ro constituent un<br \/>\nchangement r\u00e9volutionnaire dans la<br \/>\nconstruction r\u00e9sidentielle<\/p>\n<p>12<\/p>\n<p>mailto:info@aicanada.ca<br \/>\nmailto:info@kelman.ca<br \/>\nhttp:\/\/www.kelman.ca<\/p>\n<p>Arlene Blake-Brown<br \/>\nDiversifying a CRA practice<br \/>\nfor future success<\/p>\n<p>Given the shifting sands of the residential<br \/>\nappraisal landscape (AVMs, AMCs,<br \/>\ndownward pressure on fees, etc.), a<br \/>\ngrowing number of CRAs are diversifying<br \/>\ntheir practices in order to decrease<br \/>\ntheir vulnerability to disruption by these<br \/>\nexternal factors. We have seen individuals<br \/>\nacross the country move from 100%<br \/>\nresidential point-in-time work to a more<br \/>\nvaried mix of assignments, including<br \/>\nmachinery and equipment, reserve fund<br \/>\nstudies, property tax appeals, insurance<br \/>\nappraisal, expropriation, building<br \/>\ncondition reports, and much more. <\/p>\n<p>Leaving the familiar to embark on new<br \/>\nlines of business may seem daunting,<br \/>\neven intimidating, but our Members do<br \/>\nit every day with great success and with<br \/>\ngreat benefit and satisfaction. In this issue<br \/>\nof Canadian Property Valuation, we devote<br \/>\nour Executive Corner column to a profile<br \/>\nof one such CRA who took steps, in mid-<br \/>\ncareer mind you, to diversify her practice<br \/>\nand decrease her reliance on mortgage<br \/>\nfinance work. <\/p>\n<p>A rlene Blake-Brown, CRA, P.App is but one example of the hundreds of AIC-designated appraisers<br \/>\nwho are applying their rich and varied<br \/>\nskill sets and expertise across a variety<br \/>\nof assignment types. Arlene first joined<br \/>\nthe Appraisal Institute of Canada (AIC) in<br \/>\n1994 and received her CRA designation<br \/>\nin 1997. She also obtained her real estate<br \/>\nbrokers license in order to have access to<br \/>\nmultiple listing data and to have a greater<br \/>\nunderstanding of the real estate industry<br \/>\nand its practices. Today, she is the owner<br \/>\nof Absolute Appraisals and Consulting<br \/>\nInc. and is a partner in AB Appraisal<br \/>\nServices, which was incorporated in<br \/>\n1999 and continues to operate as a<br \/>\nresidential appraisal office with eight<br \/>\nappraisers. The company predominately<br \/>\ncompletes appraisals on residential,<br \/>\nmulti-family and rural properties for<br \/>\nfinancing, matrimonial, estates, estate<br \/>\nplanning, relocations and foreclosures in<br \/>\nthe Hamilton\/Niagara and Owen Sound<br \/>\nareas of Ontario. Absolute Appraisals &#038;<br \/>\nConsulting Inc., meanwhile, completes<br \/>\nmachinery and equipment appraisals as<br \/>\nwell as property condition reports.<\/p>\n<p>In describing how she made the<br \/>\ndecision to go beyond traditional<br \/>\nresidential appraisal work, Arlene recalls <\/p>\n<p>how she broke her leg in February 2017.<br \/>\nThe break required surgery and six<br \/>\nmonths of recovery. \u201cI was unable to do<br \/>\nthe daily fieldwork required for mortgage<br \/>\nfinancing residential appraisals,\u201d she<br \/>\nsays. \u201cThis actually became a positive for<br \/>\nme, as it allowed me the time to reflect<br \/>\non my life and to prioritize my work.<br \/>\nI was aware that the AIC had expanded<br \/>\nthe Canadian Uniform Standards of<br \/>\nProfessional Appraisal Practice (CUSPAP)<br \/>\nto allow CRAs to expand their scope of<br \/>\npractice and to increase the complexity of<br \/>\ntheir work, which, in turn, enabled them<br \/>\nto charge higher fees. I decided to look<br \/>\nfurther into my options in this regard.\u201d<\/p>\n<p>According to Arlene, knowing where<br \/>\nto start was her biggest challenge.<br \/>\nIn order to gain insight into the different<br \/>\nspecialties that might be open to her, she<br \/>\ndecided to take the BUSI 352 online course<br \/>\noffered through the University of British<br \/>\nColumbia (UBC). Entitled Case Studies in<br \/>\nResidential Valuation, the course provides<br \/>\na variety of considerations on expansion<br \/>\nof services for the CRA. This includes<br \/>\nreserve fund studies, assessment<br \/>\nappeals, expropriation, appraisal review,<br \/>\narbitration\/mediation, First Nations land<br \/>\nclaims, and personal property valuations. <\/p>\n<p>Arlene also attended the AIC\u2019s<br \/>\nprovincial and national conferences in <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 6 Return to CONTENTS<\/p>\n<p>EXECUTIVE CORNER<\/p>\n<p>order to meet other appraisers, staff,<br \/>\nand Board members who were willing<br \/>\nto assist and advise her. \u201cPeople were<br \/>\nextremely helpful. I took the comments<br \/>\nthey made very seriously and began<br \/>\nto look outside my office for additional<br \/>\nwork,\u201d she says. \u201cInterestingly, the first<br \/>\nmachinery and equipment referral I ever<br \/>\nreceived was obtained at a provincial<br \/>\nconference. To this day, I believe that<br \/>\nattending conferences is imperative in<br \/>\nthe process of staying informed with<br \/>\nthe changes in the industry and building<br \/>\nmentor relationships.\u201d <\/p>\n<p>While exploring her expanded<br \/>\nservice options, Arlene believed that<br \/>\nmachinery and equipment appraisals<br \/>\nwould be the most interesting and<br \/>\nrewarding for her. To further enhance<br \/>\nher knowledge in this area, she took<br \/>\nadvantage of the educational courses<br \/>\non the subject that are available to<br \/>\nAIC Members through a partnership<br \/>\nbetween the American Society<br \/>\nof Appraisers (ASA) and the AIC.<\/p>\n<p> \u201cI attended the machinery and<br \/>\nequipment course along with a few other<br \/>\nAIC Members,\u201d says Arlene. \u201cSince it<br \/>\ndealt with machinery and equipment<br \/>\nfor everything from farms and trades<br \/>\nto commercial businesses and hotels,<br \/>\nI realized that every assignment would<br \/>\npresent different challenges. I also liked<br \/>\nthe fact that these appraisals require<br \/>\nconsiderable additional research, with<br \/>\nturnaround times set out in retainer<br \/>\nletters that can range from one week to<br \/>\nthree months. With a fee structure that<br \/>\nis more in line with a specialty product,<br \/>\nI realized what my services would be<br \/>\nworth and knew that this was what I<br \/>\nwanted to do.\u201d<\/p>\n<p>According to Arlene, \u201cAppraising<br \/>\nmachinery and equipment requires<br \/>\nsimilar steps to a residential appraisal,<br \/>\nincluding market research, data assembly,<br \/>\nanalytical technique application,<br \/>\nknowledge and report writing. It is a<br \/>\nnarrative report that includes defining<br \/>\nthe property, the problem and the<br \/>\nvalue, and incorporating data research,<br \/>\ndepreciation analysis, approaches to<br \/>\nvalue and conclusions. The ranges of<br \/>\nvalue can include reproduction cost<br \/>\nnew, replacement cost new, fair market,<br \/>\nliquidation, salvage and scrap.<\/p>\n<p> \u201cAppraisal preparation is the key<br \/>\nwith these challenging assignments.<br \/>\nYou must insist on receiving a list of<br \/>\nall the machinery and equipment to be<br \/>\nvalued, along with the serial numbers,<br \/>\nmodel numbers and invoice receipts,<br \/>\nif possible. This allows you time to do<br \/>\nthorough research on the industry and<br \/>\nthe items being appraised prior to the<br \/>\nsite visit. The client must be confident<br \/>\nin the service you are providing. The<br \/>\ninitial organization work plan is to be<br \/>\nmanaged with appropriate notes and<br \/>\nphotos in order to be sure you obtain<br \/>\nall the information required when<br \/>\non site. <\/p>\n<p> \u201cResearch includes interviewing<br \/>\nowners, mechanics, maintenance<br \/>\nengineers, etc. and obtaining reliable data<br \/>\nthrough auctions, dealers, manufacturers,<br \/>\ncurrent offerings and databases. Elements<br \/>\nof comparability, estimating depreciations,<br \/>\ndata research and applicable market<br \/>\nconditions can become complex and<br \/>\nchallenging. Requirements under<br \/>\nCUSPAP and following the Machinery<br \/>\nand Equipment Appraisal Standard<br \/>\nRules and Comments are critical.<\/p>\n<p>With a fee structure that is more in line with a specialty<br \/>\nproduct, I realized what my services would be worth and<br \/>\nknew that this was what I wanted to do.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 7Return to CONTENTS<\/p>\n<p>EXECUTIVE CORNER<\/p>\n<p> \u201cAppraisals for machinery and<br \/>\nequipment are required for collateral<br \/>\nloans, asset management, insurance<br \/>\nclaims and coverage, liquidation, transfer<br \/>\nof ownership, tax planning and many<br \/>\nmore. Therefore, clients include financial<br \/>\ninstitutions, accounting firms, lawyers,<br \/>\nbankruptcy trustees and receivers, private<br \/>\nbusiness owners, etc.\u201d<\/p>\n<p>For the time being, Arlene does not<br \/>\nwant to spread herself too thin and has<br \/>\ndecided to concentrate on M &#038; E as her<br \/>\nspecialty before considering even more<br \/>\nservice options. She also wants to focus<br \/>\non building up her M &#038; E business. \u201cI talk<br \/>\nit up with everyone I know, including <\/p>\n<p>AACIs, banks and private lenders,\u201d she<br \/>\nstates enthusiastically.<\/p>\n<p>While operating her two appraisal<br \/>\ncompanies, Arlene has monthly meetings<br \/>\nwith her complete appraisal team to<br \/>\ndiscuss such topics as the current market<br \/>\nand any concerns relative to it, CUSPAP<br \/>\ndevelopments, unique properties,<br \/>\nmentor\/Candidate concerns, reporting<br \/>\nissues, etc. \u201cWe make a point of regularly<br \/>\ndiscussing their involvement with the<br \/>\nM &#038; E reports,\u201d she says. \u201cThe ones<br \/>\nwho are interested are welcome to<br \/>\nexpand their scope of work as I have<br \/>\ndone. We feel it is important that the<br \/>\nCandidates become experienced and <\/p>\n<p>knowledgeable in all types of appraisals<br \/>\nand assignments.\u201d<\/p>\n<p>For Arlene Blake-Brown, expanding<br \/>\nher experience and knowledge beyond<br \/>\ntraditional point-in-time appraisals<br \/>\nhas been an interesting, challenging<br \/>\nand rewarding experience that has<br \/>\nbroadened her horizons and set her<br \/>\non a very satisfying career path. Her<br \/>\nadvice to other CRAs considering a<br \/>\nsimilar path: \u201cTake BUSI 352; attend AIC<br \/>\nconferences and chapter meetings; talk<br \/>\nto colleagues and possible mentors;<br \/>\nand find what interests you the most.<br \/>\nThen, know what you are worth and just<br \/>\ndo it.\u201d   <\/p>\n<p>It is important that Candidates become experienced and knowledgeable<br \/>\nin all types of appraisals and assignments.<\/p>\n<p>Suite 101, 24 Inglewood Drive, St. Albert, AB T8N 6K4<\/p>\n<p>Please send resumes to: info@crvg.com<br \/>\nAACI &#038; Candidates<\/p>\n<p>Tel: (780) 424-8856  \u2022  Fax: (587) 290-2267<\/p>\n<p>Need Continuing<br \/>\nProfessional Development<br \/>\n(CPD) Credits? <\/p>\n<p>Check out the CPD page on<br \/>\nthe AIC website for an array<br \/>\nof opportunities. <\/p>\n<p>www.aicanada.ca\/aic-events\/<br \/>\ncpd-opportunities\/ <\/p>\n<p>Besoin de cr\u00e9dits de<br \/>\nperfectionnement<br \/>\nprofessionnel (CPP)?<br \/>\nRendez-vous sur la page<br \/>\nde PPC du site Web de<br \/>\nl\u2019ICE afin de d\u00e9couvrir<br \/>\ntoutes les opportunit\u00e9s. <\/p>\n<p>www.aicanada.ca\/fr\/<br \/>\nevenements-aic\/des-<br \/>\nopportunites-ppc-de-lice\/<\/p>\n<p>Appraisal Institute of Canada<br \/>\nInstitut canadien des \u00e9valuateurs<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 8 Return to CONTENTS<\/p>\n<p>mailto:info@crvg.com<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"iu6LY4L8n9\"><p><a href=\"https:\/\/www.aicanada.ca\/aic-events\/cpd-opportunities\/\">CPD Opportunities<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;CPD Opportunities&#8221; &#8212; Appraisal Institute of Canada\" src=\"https:\/\/www.aicanada.ca\/aic-events\/cpd-opportunities\/embed\/#?secret=ytgBJlvvUI#?secret=iu6LY4L8n9\" data-secret=\"iu6LY4L8n9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"BxX5OULgDS\"><p><a href=\"https:\/\/www.aicanada.ca\/fr\/evenements-aic\/des-opportunites-ppc-de-lice\/\">Des opportunit\u00e9s PPC de l\u2019ICE<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Des opportunit\u00e9s PPC de l\u2019ICE&#8221; &#8212; Appraisal Institute of Canada\" src=\"https:\/\/www.aicanada.ca\/fr\/evenements-aic\/des-opportunites-ppc-de-lice\/embed\/#?secret=KfpHjDcRwB#?secret=BxX5OULgDS\" data-secret=\"BxX5OULgDS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"VyiEB78LJS\"><p><a href=\"https:\/\/crvg.com\/\">CRVG Home<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;CRVG Home&#8221; &#8212; CRVG - Canadian Resource Valuation Group\" src=\"https:\/\/crvg.com\/embed\/#?secret=GP0earjbwK#?secret=VyiEB78LJS\" data-secret=\"VyiEB78LJS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Arlene Blake-Brown<br \/>\nDiversification d\u2019une pratique<br \/>\nde CRA pour une r\u00e9ussite future <\/p>\n<p>Compte tenu des forces mouvantes du<br \/>\npaysage de l&rsquo;\u00e9valuation r\u00e9sidentielle<br \/>\n(MEA, SGE, pression \u00e0 la baisse sur les<br \/>\nhonoraires, etc.), un nombre croissant<br \/>\nde CRA diversifient leurs pratiques<br \/>\nafin de r\u00e9duire leur vuln\u00e9rabilit\u00e9 aux<br \/>\nperturbations dues \u00e0 ces facteurs<br \/>\nexternes. Partout au pays, nous avons vu<br \/>\ndes gens passer d&rsquo;un travail sur demande<br \/>\n\u00e0 100 % r\u00e9sidentiel \u00e0 une gamme plus<br \/>\nvari\u00e9e de contrats de service, y compris<br \/>\nla machinerie et l&rsquo;\u00e9quipement, les<br \/>\n\u00e9tudes de fonds de r\u00e9serve, les appels en<br \/>\nmati\u00e8re d&rsquo;imp\u00f4t foncier, l&rsquo;\u00e9valuation aux<br \/>\nfins des assurances, l&rsquo;expropriation, les<br \/>\nrapports sur l&rsquo;\u00e9tat des immeubles et bien<br \/>\nplus encore.  <\/p>\n<p>Laisser le familier pour se lancer<br \/>\ndans de nouveaux secteurs d&rsquo;activit\u00e9<br \/>\npeut sembler risqu\u00e9, voire intimidant,<br \/>\nmais nos membres le font chaque jour<br \/>\navec beaucoup de succ\u00e8s et ceux qui le<br \/>\nfont en retirent beaucoup d&rsquo;avantages<br \/>\net de satisfaction. Dans ce num\u00e9ro,<br \/>\nnous consacrons le Coin de l\u2019ex\u00e9cutif au<br \/>\nprofil d&rsquo;une de ces CRA qui a pris des<br \/>\nmesures, \u00e0 mi-carri\u00e8re, pour diversifier<br \/>\nsa pratique et r\u00e9duire sa d\u00e9pendance \u00e0<br \/>\nl&rsquo;\u00e9gard du travail ax\u00e9 sur le financement<br \/>\nhypoth\u00e9caire.  <\/p>\n<p>A rlene Blake-Brown, CRA, P.App n&rsquo;est qu&rsquo;un exemple parmi les centaines d&rsquo;\u00e9valuateurs d\u00e9sign\u00e9s<br \/>\nde l\u2019ICE qui appliquent leur ensemble<br \/>\nde comp\u00e9tences et d\u2019expertises riche<br \/>\net vari\u00e9 \u00e0 divers types de contrats de<br \/>\nservice. Arlene s&rsquo;est jointe \u00e0 l&rsquo;Institut<br \/>\ncanadien des \u00e9valuateurs (ICE) en<br \/>\n1994 et a obtenu sa d\u00e9signation CRA<br \/>\nen 1997. Elle a \u00e9galement obtenu sa<br \/>\nlicence de courtier immobilier afin<br \/>\nd&rsquo;avoir acc\u00e8s \u00e0 de multiples donn\u00e9es<br \/>\nd&rsquo;inscriptions et d&rsquo;avoir une meilleure<br \/>\ncompr\u00e9hension de l&rsquo;industrie<br \/>\nimmobili\u00e8re et de ses pratiques.<br \/>\nAujourd&rsquo;hui, elle est propri\u00e9taire<br \/>\nd&rsquo;Absolute Appraisals and<br \/>\nConsulting Inc. et associ\u00e9e<br \/>\nd&rsquo;AB Appraisal Services,<br \/>\nqui a \u00e9t\u00e9 constitu\u00e9e en<br \/>\nsoci\u00e9t\u00e9 en 1999 et continue<br \/>\nde fonctionner comme<br \/>\nun bureau d&rsquo;\u00e9valuation<br \/>\nr\u00e9sidentiel comptant huit<br \/>\n\u00e9valuateurs. La soci\u00e9t\u00e9<br \/>\neffectue principalement<br \/>\ndes \u00e9valuations<br \/>\nde propri\u00e9t\u00e9s<br \/>\nr\u00e9sidentielles,<br \/>\nmultifamiliales et<br \/>\nrurales \u00e0 des fins <\/p>\n<p>Return to CONTENTS Volume 63 | Book 3 \/ Tome 3 | 2019 9<\/p>\n<p>LE COIN DE L\u2019EX\u00c9CUTIF<\/p>\n<p>de financement, de droit matrimonial, de<br \/>\nsuccessions, de planification successorale,<br \/>\nde r\u00e9installations et de forclusions dans les<br \/>\nr\u00e9gions de Hamilton\/Niagara et Owen Sound<br \/>\nen Ontario. Par ailleurs, Absolute Appraisals<br \/>\n&#038; Consulting Inc. effectue des \u00e9valuations de<br \/>\nmachinerie et d&rsquo;\u00e9quipement (M et E) ainsi que<br \/>\ndes rapports sur l&rsquo;\u00e9tat des propri\u00e9t\u00e9s. <\/p>\n<p>En d\u00e9crivant comment elle a pris la<br \/>\nd\u00e9cision d&rsquo;aller au-del\u00e0 du travail traditionnel<br \/>\nd&rsquo;\u00e9valuation r\u00e9sidentielle, Arlene se rappelle<br \/>\ncomment elle s&rsquo;est fractur\u00e9e la jambe en<br \/>\nf\u00e9vrier 2017. La pause a n\u00e9cessit\u00e9 une<br \/>\nintervention chirurgicale et six mois de<br \/>\nconvalescence. \u00ab Je n&rsquo;ai pas \u00e9t\u00e9 en mesure<br \/>\nd&rsquo;effectuer le travail quotidien sur le terrain<br \/>\nn\u00e9cessaire \u00e0 l&rsquo;\u00e9valuation pour financement<br \/>\nhypoth\u00e9caire r\u00e9sidentiel, \u00bb dit-elle. \u00ab C&rsquo;est en<br \/>\nfait devenu un point positif pour moi, car cela<br \/>\nm&rsquo;a donn\u00e9 le temps de r\u00e9fl\u00e9chir sur ma vie<br \/>\net d&rsquo;\u00e9tablir des priorit\u00e9s dans mon travail.<br \/>\nJe savais que l&rsquo;ICE avait \u00e9largi les Normes<br \/>\nuniformes de pratique professionnelle en<br \/>\nmati\u00e8re d&rsquo;\u00e9valuation au Canada (NUPPEC)<br \/>\npour permettre aux CRA d&rsquo;\u00e9largir leur champ<br \/>\nd&rsquo;exercice et d&rsquo;accro\u00eetre la complexit\u00e9 de leur<br \/>\ntravail, ce qui leur a permis d&rsquo;imposer des<br \/>\nhonoraires plus \u00e9lev\u00e9s. J&rsquo;ai d\u00e9cid\u00e9 d&rsquo;examiner<br \/>\nplus en d\u00e9tail mes options \u00e0 cet \u00e9gard. \u00bb <\/p>\n<p>Selon Arlene, son plus grand d\u00e9fi a \u00e9t\u00e9<br \/>\nde savoir par o\u00f9 commencer. Afin de mieux<br \/>\ncomprendre les diff\u00e9rentes sp\u00e9cialit\u00e9s qui<br \/>\ns&rsquo;offrent \u00e0 elle, elle a d\u00e9cid\u00e9 de suivre le<br \/>\ncours en ligne BUSI 352 offert par l&rsquo;Universit\u00e9<br \/>\nde la Colombie-Britannique (UBC). Intitul\u00e9<br \/>\nCase Studies in Residential Valuation<br \/>\n(\u00c9tudes de cas en \u00e9valuation r\u00e9sidentielle), le<br \/>\ncours fournit une vari\u00e9t\u00e9 de consid\u00e9rations<br \/>\nsur l&rsquo;expansion des services de CRA.<br \/>\nCela comprend les \u00e9tudes de fonds de<br \/>\nr\u00e9serve, les appels en mati\u00e8re d&rsquo;\u00e9valuation,<br \/>\nl&rsquo;expropriation, l&rsquo;examen des \u00e9valuations, <\/p>\n<p>l&rsquo;arbitrage et la m\u00e9diation, les revendications<br \/>\nterritoriales des Premi\u00e8res nations et les<br \/>\n\u00e9valuations de biens personnels. <\/p>\n<p>Arlene a \u00e9galement assist\u00e9 aux congr\u00e8s<br \/>\nprovinciaux et nationaux de l&rsquo;ICE afin<br \/>\nde rencontrer d&rsquo;autres \u00e9valuateurs, des<br \/>\nmembres du personnel et des membres du<br \/>\nConseil d&rsquo;administration qui \u00e9taient pr\u00eats \u00e0<br \/>\nl&rsquo;aider et \u00e0 la conseiller. \u00ab Les gens m&rsquo;ont<br \/>\n\u00e9t\u00e9 d&rsquo;une grande aide. J&rsquo;ai pris tr\u00e8s au<br \/>\ns\u00e9rieux leurs commentaires et j&rsquo;ai commenc\u00e9<br \/>\n\u00e0 chercher du travail suppl\u00e9mentaire \u00e0<br \/>\nl&rsquo;ext\u00e9rieur de mon bureau, dit-elle. Il est<br \/>\nint\u00e9ressant de noter que le premier contrat<br \/>\nde service en mati\u00e8re de machinerie et<br \/>\nd\u2019\u00e9quipement que j&rsquo;ai re\u00e7u a \u00e9t\u00e9 obtenu lors<br \/>\nd&rsquo;un congr\u00e8s provincial. \u00c0 ce jour, je crois<br \/>\nqu&rsquo;il est imp\u00e9ratif d&rsquo;assister \u00e0 des congr\u00e8s<br \/>\npour se tenir au courant des changements<br \/>\ndans l&rsquo;industrie et pour \u00e9tablir des relations<br \/>\nde mentorat. \u00bb <\/p>\n<p>Lors de son exploration des options<br \/>\nde service \u00e9largi, Arlene a d\u00e9cid\u00e9 que<br \/>\nl&rsquo;\u00e9valuation de la machinerie et de<br \/>\nl&rsquo;\u00e9quipement serait la plus int\u00e9ressante et la<br \/>\nplus gratifiante pour elle. Pour approfondir<br \/>\nses connaissances dans ce domaine, elle<br \/>\na profit\u00e9 des cours sur le sujet qui sont<br \/>\nofferts aux membres de l&rsquo;ICE dans le cadre<br \/>\nd&rsquo;un partenariat entre l&rsquo;American Society of<br \/>\nAppraisers (ASA) et l&rsquo;ICE. <\/p>\n<p> \u00ab J&rsquo;ai assist\u00e9 au cours sur la machinerie<br \/>\net l&rsquo;\u00e9quipement avec quelques autres<br \/>\nmembres de l&rsquo;ICE, dit Arlene. Puisqu&rsquo;il<br \/>\ns&rsquo;agissait de machinerie et d&rsquo;\u00e9quipement<br \/>\nde toutes sortes \u2013 fermes, commerces et<br \/>\nh\u00f4tels \u2013 je me suis rendue compte que<br \/>\nchaque contrat de service pr\u00e9senterait des<br \/>\nd\u00e9fis diff\u00e9rents. J&rsquo;ai \u00e9galement appr\u00e9ci\u00e9<br \/>\nle fait que ces \u00e9valuations n\u00e9cessitent des<br \/>\nrecherches suppl\u00e9mentaires consid\u00e9rables et<br \/>\nque les d\u00e9lais d&rsquo;ex\u00e9cution sont indiqu\u00e9s dans <\/p>\n<p>des lettres d&rsquo;engagement qui peuvent varier<br \/>\nd&rsquo;une semaine \u00e0 trois mois. Avec un bar\u00e8me<br \/>\nd\u2019honoraires qui correspond davantage \u00e0<br \/>\nun produit sp\u00e9cialis\u00e9, j&rsquo;ai constat\u00e9 la valeur<br \/>\nqu\u2019auraient mes services et j&rsquo;ai d\u00e9cid\u00e9 que<br \/>\nc&rsquo;\u00e9tait ce que je voulais faire. \u00bb <\/p>\n<p>Selon Arlene, \u00ab l&rsquo;\u00e9valuation de la<br \/>\nmachinerie et de l&rsquo;\u00e9quipement exige des<br \/>\n\u00e9tapes semblables \u00e0 l&rsquo;\u00e9valuation r\u00e9sidentielle,<br \/>\ny compris l&rsquo;\u00e9tude de march\u00e9, l&rsquo;assemblage<br \/>\nde donn\u00e9es, l&rsquo;application de techniques<br \/>\nanalytiques, la connaissance et la r\u00e9daction<br \/>\nde rapports. Il s&rsquo;agit d&rsquo;un rapport narratif qui<br \/>\ncomprend la d\u00e9finition du bien, du probl\u00e8me<br \/>\net de la valeur, ainsi que la recherche de<br \/>\ndonn\u00e9es, l&rsquo;analyse de la d\u00e9pr\u00e9ciation, les<br \/>\nm\u00e9thodes d\u2019\u00e9valuation et les conclusions. Les<br \/>\nfourchettes de valeur peuvent comprendre<br \/>\nle co\u00fbt de reproduction \u00e0 neuf, le co\u00fbt<br \/>\nde remplacement \u00e0 neuf, la juste valeur<br \/>\nmarchande, la liquidation, la r\u00e9cup\u00e9ration et la<br \/>\nmise \u00e0 la ferraille. <\/p>\n<p> \u00ab La pr\u00e9paration \u00e0 l&rsquo;\u00e9valuation est la cl\u00e9<br \/>\nde ces int\u00e9ressants contrats de service. Vous<br \/>\ndevez exiger de recevoir une liste de toutes<br \/>\nles machines et de tous les \u00e9quipements \u00e0<br \/>\n\u00e9valuer, ainsi que les num\u00e9ros de s\u00e9rie, les<br \/>\nnum\u00e9ros de mod\u00e8le et les re\u00e7us de factures,<br \/>\nsi possible. Cela vous donne le temps de faire<br \/>\nune recherche approfondie sur l&rsquo;industrie<br \/>\net les articles \u00e0 \u00e9valuer avant la visite sur<br \/>\nplace. Le client doit avoir confiance dans le<br \/>\nservice que vous offrez. Le plan de travail<br \/>\ninitial de l&rsquo;organisation doit \u00eatre g\u00e9r\u00e9 avec des<br \/>\nnotes et des photos appropri\u00e9es afin de vous<br \/>\nassurer d&rsquo;obtenir toute l&rsquo;information requise<br \/>\nsur place. \u00bb  <\/p>\n<p> \u00ab La recherche comprend des entrevues<br \/>\navec les propri\u00e9taires, les m\u00e9caniciens, les<br \/>\ning\u00e9nieurs d&rsquo;entretien, etc. et l&rsquo;obtention de<br \/>\ndonn\u00e9es fiables par l&rsquo;entremise de ventes aux<br \/>\nench\u00e8res, de concessionnaires, de fabricants, <\/p>\n<p>Avec un bar\u00e8me d\u2019honoraires qui correspond davantage \u00e0 un produit sp\u00e9cialis\u00e9,<br \/>\nj&rsquo;ai constat\u00e9 la valeur qu\u2019auraient mes services et j&rsquo;ai d\u00e9cid\u00e9 que c&rsquo;\u00e9tait ce que<br \/>\nje voulais faire.  <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 10 Return to CONTENTS<\/p>\n<p>LE COIN DE L\u2019EX\u00c9CUTIF<\/p>\n<p>d&rsquo;offres actuelles et de bases de donn\u00e9es. Les<br \/>\n\u00e9l\u00e9ments de comparaison, l&rsquo;estimation des<br \/>\namortissements, la recherche de donn\u00e9es et<br \/>\nles conditions de march\u00e9 applicables peuvent<br \/>\ndevenir complexes et difficiles. Les exigences<br \/>\ndes NUPPEC et le respect des r\u00e8gles et des<br \/>\ncommentaires de la Norme d&rsquo;\u00e9valuation<br \/>\nde la machinerie et de l&rsquo;\u00e9quipement<br \/>\nsont essentiels. \u00bb  <\/p>\n<p> \u00ab Les \u00e9valuations de la machinerie et<br \/>\nde l&rsquo;\u00e9quipement sont requises pour les<br \/>\npr\u00eats garantis, la gestion des actifs, les<br \/>\nr\u00e9clamations et la couverture d&rsquo;assurance,<br \/>\nla liquidation, le transfert de propri\u00e9t\u00e9,<br \/>\nla planification fiscale et bien d&rsquo;autres<br \/>\nchoses encore. Par cons\u00e9quent, les clients<br \/>\ncomprennent des institutions financi\u00e8res, des<br \/>\ncabinets d&rsquo;experts-comptables, des avocats,<br \/>\ndes syndics et s\u00e9questres de faillite, des<br \/>\npropri\u00e9taires d&rsquo;entreprises priv\u00e9es, etc. \u00bb <\/p>\n<p>Pour l&rsquo;instant, Arlene ne veut pas<br \/>\ns\u2019\u00e9parpiller. Elle a donc d\u00e9cid\u00e9 de se<br \/>\nconcentrer sur la M et E comme sp\u00e9cialit\u00e9<br \/>\navant d&rsquo;envisager encore plus d&rsquo;options<br \/>\nde service. Elle souhaite \u00e9galement se <\/p>\n<p>concentrer sur le d\u00e9veloppement de son<br \/>\nactivit\u00e9 de M et E. \u00ab J&rsquo;en parle avec tous<br \/>\nceux que je connais, y compris les AACI, les<br \/>\nbanques et les pr\u00eateurs priv\u00e9s \u00bb, dit-elle<br \/>\navec enthousiasme. <\/p>\n<p>Dans le cadre de l&rsquo;exploitation de ses<br \/>\ndeux soci\u00e9t\u00e9s d&rsquo;\u00e9valuation, Arlene tient des<br \/>\nr\u00e9unions mensuelles avec toute son \u00e9quipe<br \/>\nd&rsquo;\u00e9valuation pour discuter de sujets tels<br \/>\nque le march\u00e9 actuel et toute pr\u00e9occupation<br \/>\nrelative \u00e0 celui-ci, les d\u00e9veloppements<br \/>\ndes NUPPEC, les propri\u00e9t\u00e9s uniques, les<br \/>\npr\u00e9occupations des mentors\/candidats, les<br \/>\nquestions de rapports, etc. \u00ab Nous nous<br \/>\nfaisons un point d&rsquo;honneur de discuter<br \/>\nr\u00e9guli\u00e8rement de leur implication dans<br \/>\nles rapports de M et E, \u00bb dit-elle. \u00ab Les<br \/>\nint\u00e9ress\u00e9s sont invit\u00e9s \u00e0 \u00e9largir leur champ <\/p>\n<p>d&rsquo;action comme je l&rsquo;ai fait. Nous pensons qu&rsquo;il<br \/>\nest important que les stagiaires acqui\u00e8rent de<br \/>\nl&rsquo;exp\u00e9rience et des connaissances dans tous les<br \/>\ntypes d&rsquo;\u00e9valuations et de contrats de service. \u00bb <\/p>\n<p>Pour Arlene Blake-Brown, l&rsquo;\u00e9largissement<br \/>\nde son exp\u00e9rience et de ses connaissances<br \/>\nau-del\u00e0 des \u00e9valuations ponctuelles<br \/>\ntraditionnelles a \u00e9t\u00e9 une exp\u00e9rience<br \/>\nint\u00e9ressante, stimulante et enrichissante<br \/>\nqui a \u00e9largi ses horizons et lui a permis<br \/>\nd&rsquo;entreprendre une carri\u00e8re tr\u00e8s satisfaisante.<br \/>\nSes conseils aux autres CRA qui envisagent<br \/>\nune voie similaire : \u00ab Suivez le BUSI 352,<br \/>\nassistez aux congr\u00e8s de l\u2019ICE et aux r\u00e9unions<br \/>\ndes chapitres, parlez \u00e0 vos coll\u00e8gues et aux<br \/>\nmentors \u00e9ventuels, et trouvez ce qui vous<br \/>\nint\u00e9resse le plus. Sachez ce que vous valez et<br \/>\nfaites ce qu\u2019il faut. \u00bb <\/p>\n<p>Il est important que les stagiaires acqui\u00e8rent de<br \/>\nl&rsquo;exp\u00e9rience et des connaissances dans tous les<br \/>\ntypes d&rsquo;\u00e9valuations et de contrats de service.<\/p>\n<p>Visit www.aicanada.ca | En savoir plus www.aicanada.ca\/fr<\/p>\n<p>Join CBRE\u2019s Valuation and Advisory Services Team<\/p>\n<p>At CBRE, you have the ability to take charge of your career and enjoy an inclusive, collaborative<br \/>\nenvironment. Work on an industry-leading team that provides unmatched client services<br \/>\nby leveraging best in class research, technology and industry expertise.<\/p>\n<p>Paul Morassutti, AACI, MRICS<br \/>\nExecutive Vice President<br \/>\npaul.morassutti@cbre.com<br \/>\n+1 416 495 6235<\/p>\n<p>www.cbre.ca\/vas<\/p>\n<p>Make your own path with a team<br \/>\nthat believes in you<\/p>\n<p>Maintenant disponible<\/p>\n<p>Versions pour<br \/>\nles appareils<br \/>\nmobiles, iPad <\/p>\n<p>et iPhone<br \/>\nincluses.<\/p>\n<p>Interactive Edition<br \/>\n      available online<\/p>\n<p>Mobile,<br \/>\n iPad, iPhone <\/p>\n<p>versions<br \/>\nincluded!<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 11Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"56fRf0R5G8\"><p><a href=\"https:\/\/www.aicanada.ca\/\">Home<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Home&#8221; &#8212; Appraisal Institute of Canada\" src=\"https:\/\/www.aicanada.ca\/embed\/#?secret=xqqIWEaRBt#?secret=56fRf0R5G8\" data-secret=\"56fRf0R5G8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nhttp:\/\/www.aicanada.ca\/fr<br \/>\nmailto:paul.morassutti@cbre.com<br \/>\nhttp:\/\/www.cbre.ca\/vas<\/p>\n<p>The Canadian Home Builders\u2019<br \/>\nAssociation (CHBA) is leading efforts to<br \/>\nbring NZE and NZEr arehomes to market.<br \/>\nBacked by Owens Corning Canada and<br \/>\nthe federal government, the first step was<br \/>\na demonstration program in 2015 that<br \/>\nsaw the construction of 26 such homes<br \/>\nacross Canada by five leading residential<br \/>\nbuilders. Based on this success, CHBA<br \/>\nlaunched its Net Zero Home Labelling<br \/>\nProgram to ensure that each participating<br \/>\nhome is qualified by a third party to meet<br \/>\nthe specified technical requirements.<br \/>\nThe program also includes training<br \/>\nrequirements for participating builder<br \/>\nmembers and energy advisors.   <\/p>\n<p>NZE construction demands a greater<br \/>\nlevel of precision by key trades, combined<br \/>\nwith a willingness to adopt some new<br \/>\nbuilding practices, and the capacity to<br \/>\nidentify worksite innovations that deliver<br \/>\nconstruction efficiencies.  <\/p>\n<p>For many in the home building<br \/>\nindustry, this is new and exciting<br \/>\nterritory. It represents a tremendous<br \/>\nlevel of innovation in home<br \/>\nbuilding as industry leaders<br \/>\nmove towards a \u2018Net Zero<br \/>\nEnergy\u2019 future.<\/p>\n<p>C<br \/>\nanada\u2019s residential construction<br \/>\nindustry is in the early stages of<br \/>\na revolutionary change in how <\/p>\n<p>homes are built \u2013 one that professional<br \/>\nreal estate appraisers need to know about.<\/p>\n<p>A Net Zero Energy (NZE) home is one<br \/>\nthat produces the same amount of energy it<br \/>\nuses, on an annualized basis. These homes<br \/>\nare extremely well built: they need to have<br \/>\nvery tight building envelopes in order reach<br \/>\nhigh levels of energy efficiency. This means<br \/>\nthat the wall construction and insulation is<br \/>\nsuperior to code-built homes. In addition to<br \/>\nbeing incredibly efficient, NZE homes have<br \/>\nbuilt-in renewable energy generation (like<br \/>\nsolar panels), and, in some cases, energy<br \/>\nstorage systems, which allow homeowners<br \/>\nto bank energy for future use. A Net Zero<br \/>\nEnergy Ready home (NZEr) is built to the<br \/>\nsame level of performance, but installation<br \/>\nof the renewable energy component is<br \/>\nleft to the occupant at a future date, a<br \/>\npopular option among NZE builders and<br \/>\nhome buyers.<\/p>\n<p>In both cases, the result is a home<br \/>\nthat delivers unrivaled levels of occupant<br \/>\ncomfort, minimum environmental<br \/>\nimpacts and utility bills with much<br \/>\nlowered consumption.<\/p>\n<p>While the construction costs for NZE<br \/>\nand NZEr homes are higher than for homes<br \/>\nthat only meet the building code, these<br \/>\ncosts are decreasing as builders learn<br \/>\nnew efficiencies with the technology and<br \/>\nbuilding practices involved. The industry\u2019s<br \/>\naim is to tap into building innovations<br \/>\nand share efficiencies so that the cost of<br \/>\nowning a NZEr home is similar to one built<br \/>\nto conventional standards. <\/p>\n<p>NET ZERO ENERGY HOMES<br \/>\nCONSTITUTE REVOLUTIONARY  <\/p>\n<p>CHANGE IN HOMEBUILDING<br \/>\nBY SONJA WINKELMANN DIRECTOR, NET ZERO ENERGY HOUSING  <\/p>\n<p>Canadian Home Builders\u2019 Association<\/p>\n<p>\u201cAS CANADIANS SEEK<br \/>\nHIGHER LEVELS OF <\/p>\n<p>PERFORMANCE AND<br \/>\nCOMFORT, AND ARE<br \/>\nWILLING TO PAY FOR <\/p>\n<p>IT, THE INDUSTRY<br \/>\nCONTINUES TO<br \/>\nINNOVATE TO<br \/>\nMEET THOSE <\/p>\n<p>DESIRES IN THE<br \/>\nMOST COST-<\/p>\n<p>EFFECTIVE FASHION.\u201d<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 12 Return to CONTENTS<\/p>\n<p>CHBA NET ZERO  <\/p>\n<p>ENERGY HOUSING COUNCIL<\/p>\n<p>The move to bring NZE homes to the<br \/>\nmarketplace is being spearheaded by the<br \/>\nresidential construction industry itself,<br \/>\nthrough the work of CHBA\u2019s Net Zero<br \/>\nEnergy Housing Council.<\/p>\n<p>A broad collaboration involving home<br \/>\nbuilders, manufacturers, utilities, design<br \/>\nexperts, government agencies and<br \/>\nservice providers, the Council\u2019s primary<br \/>\nfocus is on how to support innovation<br \/>\nin the industry with the goal of creating<br \/>\na market advantage for CHBA builder<br \/>\nand renovator members pursuing Net<br \/>\nZero Energy.<\/p>\n<p>To this end, the Council has focused<br \/>\nmuch of its attention on defining the NZE<br \/>\nTechnical Requirements, and developing<br \/>\na third-party verification and labeling<br \/>\nprocess that will confirm that a home has<br \/>\nachieved those Technical Requirements.<br \/>\nThe program\u2019s training requirements<br \/>\nare also critical in order to ensure those<br \/>\ninvolved in the design and construction<br \/>\nare up to speed, as well as to ensure the<br \/>\nlessons learned through innovation are<br \/>\nshared across the country to accelerate<br \/>\nthe diffusion of this know-how among<br \/>\nparticipating builders and renovators.<\/p>\n<p>WHAT IS A \u2018NET ZERO ENERGY\u2019 HOME?<\/p>\n<p>While most-often quite conventional in<br \/>\nappearance, NZE homes incorporate a<br \/>\nwide range of technical innovations in<br \/>\ntwo areas:<\/p>\n<p>1. They are incredibly energy<br \/>\nefficient, with high levels of<br \/>\ninsulation in all exterior surfaces<br \/>\nincluding below grade, high<br \/>\nperformance windows and right-<br \/>\nsized mechanical systems, as<br \/>\nwell as fresh air ventilation. With<br \/>\nthese improvements, the typical<br \/>\nNZE\/NZEr home is on average<br \/>\n66% more energy efficient than<br \/>\na new home built to current<br \/>\nbuilding codes.<\/p>\n<p>2. For the remaining energy that is<br \/>\nrequired, NZE homes incorporate<br \/>\nrenewable energy generation,<br \/>\nmost often solar-generated<br \/>\nelectricity, to offset this load.<br \/>\nIn so doing, over the course of<br \/>\nthe whole year they generate <\/p>\n<p>\u201cEIGHT OUT OF 10<br \/>\nNEW HOME BUYERS <\/p>\n<p>BELIEVE THAT HIGHER<br \/>\nENERGY PERFORMANCE<br \/>\nSHOULD COME WITH A<br \/>\nHIGHLY RECOGNIZED, <\/p>\n<p>INDEPENDENTLY<br \/>\nVERIFIED LABEL <\/p>\n<p>THAT CERTIFIES THE<br \/>\nHOME MEETS HIGHER <\/p>\n<p>STANDARDS.\u201d<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 13Return to CONTENTS<\/p>\n<p>as much energy as they consume<br \/>\n(hence the \u2018net zero\u2019 in their name).<\/p>\n<p>Increasingly, NZE homes also incorporate<br \/>\nin-home energy storage systems (much<br \/>\nlike an electric car) that allow them to<br \/>\nfunction more autonomously from the<br \/>\nelectrical grid \u2013 a big advantage when the<br \/>\npower goes out!<\/p>\n<p>In order to meet the rigorous NZE<br \/>\nTechnical Standard, a wide range of<br \/>\ninnovative construction practices are<br \/>\nused by NZE builders. This can involve<br \/>\nimportant detailing to traditional wood<br \/>\nframe construction techniques to meet<br \/>\nthe higher levels of air tightness and<br \/>\ninsulation required.  In order to achieve<br \/>\nthis, everyone involved in the construction<br \/>\nprocess needs to understand what is<br \/>\nrequired and collaborate to make it<br \/>\nhappen. NZE homes <\/p>\n<p>mean innovative times<br \/>\nfor the skilled workers in<br \/>\nresidential construction.<\/p>\n<p>ADDRESSING  <\/p>\n<p>THE MARKETPLACE<\/p>\n<p>CHBA has identified that energy<br \/>\nefficiency is near the top of the \u2018must<br \/>\nhave\u2019 list for today\u2019s new home buyer.<br \/>\nThe Association\u2019s annual survey of<br \/>\nnew homebuyers, conducted with Avid<br \/>\nRatings Canada, gathers opinions from<br \/>\nthousands of recent homebuyers each<br \/>\nyear. Over the last several years, the<br \/>\nfindings were clear \u2013 nearly 90% wanted<br \/>\nan energy efficient home, and, for two<br \/>\nthirds of those surveyed, this means<br \/>\nenergy performance beyond basic levels.<\/p>\n<p>It\u2019s important to note that today\u2019s<br \/>\nhomes are already very energy efficient<br \/>\ncompared to the past. A code-built<br \/>\nhome today is a very good home that<br \/>\nis 37% more efficient than a home<br \/>\nbuilt in 1990. But, as Canadians seek<br \/>\nhigher levels of performance and<br \/>\ncomfort, and are willing to pay for it,<br \/>\nthe industry continues to innovate to<br \/>\nmeet those desires in the most cost-<br \/>\neffective fashion.    <\/p>\n<p>Eight out of ten new home<br \/>\nbuyers believe that higher energy<br \/>\nperformance should come with a<br \/>\nrecognized, independently verified<br \/>\nlabel that certifies the home meets<br \/>\nhigher standards, according to CHBA\u2019s<br \/>\nfindings. For homebuyer confidence,<br \/>\na label confirming that the home has<br \/>\nbeen built to meet this high level of<br \/>\nperformance can be found on the home\u2019s<br \/>\nelectrical panel. <\/p>\n<p>NET ZERO ECONOMICS<\/p>\n<p>CHBA carried out a cost analysis for Net<br \/>\nZero Ready homes in 2018 looking at<br \/>\nboth the initial cost premium involved,<br \/>\nand the impact on ownership costs when<br \/>\nenergy savings were considered. While<br \/>\nthere is no \u2018set price\u2019 given Canada\u2019s<br \/>\nvaried climate regions and the many<br \/>\ndifferent ways builders can achieve NZEr<br \/>\nconstruction, incremental costs for a<br \/>\n2,100 square foot home varied between<br \/>\n$19,000 in Victoria, BC and $36,000 in <\/p>\n<p>Edmonton, AB. Energy savings covered<br \/>\nbetween 12% and 49% of the additional<br \/>\nmonthly mortgage costs, depending on<br \/>\nlocal energy prices and climate.<\/p>\n<p>As noted previously, the incremental<br \/>\ncost of moving to NZE or NZEr<br \/>\nconstruction is dropping quite quickly, as<br \/>\nmore builders involved develop new design<br \/>\nand construction innovations.<\/p>\n<p>For appraisers encountering a NZE<br \/>\nor NZEr home in their work, the first<br \/>\nand most important step is to verify<br \/>\nthat the home is labeled. This third-<br \/>\nparty label attests that the builder was<br \/>\nqualified to design and build the home,<br \/>\nand that it was constructed to meet all<br \/>\napplicable requirements.  <\/p>\n<p>For more information on Net Zero<br \/>\nand Net Zero Ready homes, visit:<br \/>\nwww.NetZeroHome.com and www.chba.ca\/nze.<\/p>\n<p>ABOUT CHBA<\/p>\n<p>Representing more than 9,000 member<br \/>\ncompanies across Canada, CHBA is the<br \/>\n\u201cvoice of the residential construction<br \/>\nindustry.\u201d CHBA members include home<br \/>\nbuilders, renovators, land developers,<br \/>\ntrade contractors, product and material<br \/>\nmanufacturers, building product suppliers,<br \/>\nlending institutions, insurance providers,<br \/>\nservice professionals, municipalities and<br \/>\nmore. <\/p>\n<p>\u201cFOR APPRAISERS<br \/>\nENCOUNTERING A <\/p>\n<p>NZE OR NZER HOME<br \/>\nIN THEIR WORK, THE <\/p>\n<p>FIRST AND MOST<br \/>\nIMPORTANT STEP IS <\/p>\n<p>TO VERIFY THAT THE<br \/>\nHOME IS LABELLED.\u201d<\/p>\n<p>\u201cTHE INDUSTRY\u2019S<br \/>\nAIM IS TO TAP <\/p>\n<p>INTO BUILDING<br \/>\nINNOVATIONS AND <\/p>\n<p>SHARE EFFICIENCIES<br \/>\nSO THAT THE COST <\/p>\n<p>OF OWNING A NZER<br \/>\nHOME IS SIMILAR<br \/>\nTO ONE BUILT TO<br \/>\nCONVENTIONAL <\/p>\n<p>STANDARDS.\u201d <\/p>\n<p>Canadian Cost<br \/>\nEstimating Guides<\/p>\n<p>www.douglascostguide.com<\/p>\n<p>Toll Free: 877-284-0028 |  Fax: 519-238-6214<br \/>\ninfo@douglascostguide.com<\/p>\n<p>10341 Pinetree Drive, Grand Bend, ON  N0M 1T0<\/p>\n<p>ONLINE VERSIONS AVAILABLE<br \/>\nPLEASE CALL, FAX or EMAIL FOR DETAILS<\/p>\n<p>These comprehensive<br \/>\nmanuals are a MUST for estimating  <\/p>\n<p>replacement costs!<\/p>\n<p>ESTIMATE REPLACEMENT COST OF<br \/>\nSINGLE FAMILY DWELLINGS<br \/>\n\u2022 1 Storey \u2022 1\u00be Storey \u2022 Raised Ranch \u2022 2 Storey<br \/>\n\u2022 Tri-Level \u2022 2\u00bd Storey \u2022 High Valued Dwellings<\/p>\n<p>Residential Cost Guide Agricultural Cost Guide<\/p>\n<p>ESTIMATE REPLACEMENT COST OF<br \/>\nAGRICULTURAL USE BUILDINGS<br \/>\n\u2713 Dairy \u2713 Poultry \u2713 Swine \u2713 Produce Storage<br \/>\n\u2713 Horses \u2713 Beef \u2713 Feed Storage \u2713 Machinery Storage<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 14 Return to CONTENTS<\/p>\n<p>http:\/\/www.NetZeroHome.com<br \/>\nhttp:\/\/www.chba.ca\/nze<\/p>\n<p>Canadian Cost<br \/>\nEstimating Guides<\/p>\n<p>www.douglascostguide.com<\/p>\n<p>Toll Free: 877-284-0028 |  Fax: 519-238-6214<br \/>\ninfo@douglascostguide.com<\/p>\n<p>10341 Pinetree Drive, Grand Bend, ON  N0M 1T0<\/p>\n<p>ONLINE VERSIONS AVAILABLE<br \/>\nPLEASE CALL, FAX or EMAIL FOR DETAILS<\/p>\n<p>These comprehensive<br \/>\nmanuals are a MUST for estimating  <\/p>\n<p>replacement costs!<\/p>\n<p>ESTIMATE REPLACEMENT COST OF<br \/>\nSINGLE FAMILY DWELLINGS<br \/>\n\u2022 1 Storey \u2022 1\u00be Storey \u2022 Raised Ranch \u2022 2 Storey<br \/>\n\u2022 Tri-Level \u2022 2\u00bd Storey \u2022 High Valued Dwellings<\/p>\n<p>Residential Cost Guide Agricultural Cost Guide<\/p>\n<p>ESTIMATE REPLACEMENT COST OF<br \/>\nAGRICULTURAL USE BUILDINGS<br \/>\n\u2713 Dairy \u2713 Poultry \u2713 Swine \u2713 Produce Storage<br \/>\n\u2713 Horses \u2713 Beef \u2713 Feed Storage \u2713 Machinery Storage<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3WMKjDKEis\"><p><a href=\"https:\/\/www.douglascostguide.com\/\">Douglas Cost Guide: Estimate Rebuild &#038; Replacement Costs<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Douglas Cost Guide: Estimate Rebuild &#038; Replacement Costs&#8221; &#8212; Douglas Cost Guide\" src=\"https:\/\/www.douglascostguide.com\/embed\/#?secret=xzZh9jqWyY#?secret=3WMKjDKEis\" data-secret=\"3WMKjDKEis\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nmailto:info@douglascostguide.com<\/p>\n<p>LES MAISONS \u00c0 CONSOMMATION<br \/>\n\u00c9NERG\u00c9TIQUE NETTE Z\u00c9RO CONSTITUENT <\/p>\n<p>UN CHANGEMENT R\u00c9VOLUTIONNAIRE<br \/>\nDANS LA CONSTRUCTION R\u00c9SIDENTIELLE<\/p>\n<p>PAR SONJA WINKELMANN, DIRECTRICE, MAISONS  <\/p>\n<p>\u00c0 CONSOMMATION \u00c9NERG\u00c9TIQUE NETTE Z\u00c9RO,   <\/p>\n<p>Association canadienne des constructeurs d&rsquo;habitations<\/p>\n<p> \u00ab ALORS QUE<br \/>\nLES CANADIENS<br \/>\nRECHERCHENT <\/p>\n<p>DES NIVEAUX DE<br \/>\nPERFORMANCE ET DE <\/p>\n<p>CONFORT PLUS \u00c9LEV\u00c9S<br \/>\nET SONT PR\u00caTS \u00c0 PAYER<br \/>\nPOUR CELA, L&rsquo;INDUSTRIE <\/p>\n<p>CONTINUE D&rsquo;INNOVER<br \/>\nPOUR R\u00c9PONDRE \u00c0 CES<br \/>\nD\u00c9SIRS DE LA MANI\u00c8RE <\/p>\n<p>LA PLUS RENTABLE<br \/>\nQUI SOIT. \u00bb<\/p>\n<p>L<br \/>\n&lsquo;industrie canadienne de la construction<br \/>\nr\u00e9sidentielle est \u00e0 l\u2019aube d&rsquo;un<br \/>\nchangement r\u00e9volutionnaire dans la <\/p>\n<p>fa\u00e7on dont les maisons sont construites &#8211; un<br \/>\nchangement que les \u00e9valuateurs immobiliers<br \/>\nprofessionnels doivent conna\u00eetre. <\/p>\n<p>Une maison \u00e0 consommation \u00e9nerg\u00e9tique<br \/>\nnette z\u00e9ro (NZE) est une maison qui produit<br \/>\nla m\u00eame quantit\u00e9 d&rsquo;\u00e9nergie qu&rsquo;elle utilise,<br \/>\nsur une base annualis\u00e9e. Ces maisons<br \/>\nsont extr\u00eamement bien construites : elles<br \/>\ndoivent avoir des enveloppes de b\u00e2timent tr\u00e8s<br \/>\n\u00e9tanches afin d&rsquo;atteindre des niveaux \u00e9lev\u00e9s<br \/>\nd&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique. Cela signifie que<br \/>\nla construction et l&rsquo;isolation des murs sont<br \/>\nsup\u00e9rieurs \u00e0 celles des maisons construites<br \/>\nselon le code du b\u00e2timent. En plus d&rsquo;\u00eatre<br \/>\nincroyablement efficaces, les maisons NZE<br \/>\nont une production d&rsquo;\u00e9nergie renouvelable<br \/>\nint\u00e9gr\u00e9e (comme les panneaux solaires) et,<br \/>\ndans certains cas, des syst\u00e8mes de stockage<br \/>\nde l&rsquo;\u00e9nergie, qui permettent aux propri\u00e9taires<br \/>\nd&rsquo;accumuler l&rsquo;\u00e9nergie pour une utilisation<br \/>\nfuture. Une maison pr\u00eate \u00e0 consommation<br \/>\n\u00e9nerg\u00e9tique nette z\u00e9ro (NZEr) est construite<br \/>\nau m\u00eame niveau de performance, mais<br \/>\nl&rsquo;installation de la composante d&rsquo;\u00e9nergie<br \/>\nrenouvelable est laiss\u00e9e \u00e0 la discr\u00e9tion de<br \/>\nl\u2019occupant \u00e0 une date ult\u00e9rieure, une option<br \/>\npopulaire parmi les constructeurs et les<br \/>\nacheteurs de maisons NZE. <\/p>\n<p>Dans les deux cas, le r\u00e9sultat est une maison<br \/>\nqui offre des niveaux in\u00e9gal\u00e9s de confort pour<br \/>\nles occupants, des impacts environnementaux<br \/>\nminimaux et des factures de services publics<br \/>\navec une consommation beaucoup plus faible. <\/p>\n<p>Bien que les co\u00fbts de construction des<br \/>\nmaisons NZE et NZEr soient plus \u00e9lev\u00e9s que<br \/>\nceux des maisons qui respectent uniquement le<br \/>\ncode du b\u00e2timent, ces co\u00fbts diminuent \u00e0 mesure<br \/>\nque les constructeurs apprennent de nouvelles <\/p>\n<p>efficacit\u00e9s en fonction de la technologie et \u00e0 la<br \/>\nlumi\u00e8re des pratiques de construction vis\u00e9es.<br \/>\nL&rsquo;objectif de l&rsquo;industrie est d&rsquo;exploiter les<br \/>\ninnovations dans le domaine de la construction<br \/>\net de partager les gains d&rsquo;efficacit\u00e9 afin que<br \/>\nle co\u00fbt de possession d&rsquo;une maison NZEr soit<br \/>\nsimilaire \u00e0 celui d&rsquo;une maison construite selon<br \/>\nles normes conventionnelles. <\/p>\n<p>L&rsquo;Association canadienne des constructeurs<br \/>\nd&rsquo;habitations (ACCH) dirige les efforts visant<br \/>\n\u00e0 commercialiser les maisons NZE et NZEr.<br \/>\nSoutenu par Owens Corning Canada et le<br \/>\ngouvernement f\u00e9d\u00e9ral, le premier pas a men\u00e9<br \/>\nun programme de d\u00e9monstration en 2015 qui<br \/>\na vu la construction de 26 maisons de ce genre<br \/>\nau Canada par cinq grands constructeurs<br \/>\nr\u00e9sidentiels. Forte de ce succ\u00e8s, l&rsquo;ACCH a<br \/>\nlanc\u00e9 son programme d&rsquo;\u00e9tiquetage r\u00e9sidentiel<br \/>\n\u00ab Net Zero Home Labelling Program \u00bb pour<br \/>\ns&rsquo;assurer que chaque maison participante<br \/>\nsoit qualifi\u00e9e par une tierce partie pour<br \/>\nr\u00e9pondre aux exigences techniques sp\u00e9cifi\u00e9es.<br \/>\nLe programme comprend \u00e9galement des<br \/>\nexigences en mati\u00e8re de formation pour les<br \/>\nconstructeurs membres et les conseillers en<br \/>\nefficacit\u00e9 \u00e9nerg\u00e9tique participants.  <\/p>\n<p>La construction d\u2019une NZE exige un plus<br \/>\ngrand niveau de pr\u00e9cision de<br \/>\nla part des principaux corps de<br \/>\nm\u00e9tier, combin\u00e9 \u00e0 la volont\u00e9 <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 16 Return to CONTENTS<\/p>\n<p>d&rsquo;adopter de nouvelles<br \/>\npratiques de construction et<br \/>\n\u00e0 la capacit\u00e9 d&rsquo;identifier les<br \/>\ninnovations sur les chantiers<br \/>\nqui permettent de r\u00e9aliser des<br \/>\n\u00e9conomies de construction.  <\/p>\n<p>Pour beaucoup de<br \/>\ngens dans l&rsquo;industrie de <\/p>\n<p>la construction r\u00e9sidentielle, il s&rsquo;agit d&rsquo;un<br \/>\nnouveau territoire int\u00e9ressant. Il repr\u00e9sente<br \/>\nun \u00e9norme bond d&rsquo;innovation dans le domaine<br \/>\nde la construction r\u00e9sidentielle, alors que les<br \/>\nchefs de file de l&rsquo;industrie se dirigent vers<br \/>\nun avenir \u00ab \u00e0 consommation \u00e9nerg\u00e9tique<br \/>\nnette z\u00e9ro \u00bb.<\/p>\n<p>CONSEIL DES MAISONS \u00c0 CONSOMMATION <\/p>\n<p>\u00c9NERG\u00c9TIQUE NETTE Z\u00c9RO DE L&rsquo;ACCH <\/p>\n<p>L&rsquo;industrie de la construction r\u00e9sidentielle<br \/>\nelle-m\u00eame, par l&rsquo;entremise du Conseil des<br \/>\nmaisons \u00e0 consommation \u00e9nerg\u00e9tique nette<br \/>\nz\u00e9ro de l&rsquo;ACCH, est \u00e0 l&rsquo;avant-garde de la mise<br \/>\nen march\u00e9 des maisons NZE. <\/p>\n<p>Dans le cadre d&rsquo;une vaste collaboration<br \/>\n\u00e0 laquelle participent des constructeurs de<br \/>\nmaisons, des fabricants de mat\u00e9riaux, des<br \/>\nservices publics, des experts en conception,<br \/>\ndes organismes gouvernementaux et des<br \/>\nfournisseurs de services, le Conseil se<br \/>\nconcentre principalement sur la fa\u00e7on de<br \/>\nsoutenir l&rsquo;innovation dans l&rsquo;industrie dans<br \/>\nle but de cr\u00e9er un avantage commercial<br \/>\npour les constructeurs et les r\u00e9novateurs de<br \/>\nl&rsquo;ACCH qui cherchent \u00e0 r\u00e9duire \u00e0 net z\u00e9ro leur<br \/>\nconsommation d&rsquo;\u00e9nergie.<\/p>\n<p>\u00c0 cette fin, le Conseil a concentr\u00e9 une<br \/>\ngrande partie de son attention sur la d\u00e9finition<br \/>\ndes exigences techniques d\u2019une NZE et sur<br \/>\nl&rsquo;\u00e9laboration d&rsquo;un processus de v\u00e9rification<br \/>\net d&rsquo;\u00e9tiquetage par un tiers qui confirmera<br \/>\nqu&rsquo;une maison a satisfait \u00e0 ces exigences<br \/>\ntechniques. Les exigences du programme<br \/>\nen mati\u00e8re de formation sont \u00e9galement<br \/>\nessentielles pour s&rsquo;assurer que les personnes<br \/>\nqui participent \u00e0 la conception et \u00e0 la <\/p>\n<p>construction soient \u00e0 jour et que les le\u00e7ons<br \/>\ntir\u00e9es de l&rsquo;innovation soient partag\u00e9es partout<br \/>\nau pays afin d&rsquo;acc\u00e9l\u00e9rer la diffusion de ce<br \/>\nsavoir-faire parmi les constructeurs et les<br \/>\nr\u00e9novateurs participants. <\/p>\n<p>QU&rsquo;EST-CE QU&rsquo;UNE MAISON \u00c0  <\/p>\n<p>CONSOMMATION \u00c9NERG\u00c9TIQUE NETTE Z\u00c9RO ? <\/p>\n<p>Bien que les maisons NZE soient d&rsquo;apparence<br \/>\nle plus souvent assez conventionnelle, elles<br \/>\nint\u00e8grent un large \u00e9ventail d&rsquo;innovations<br \/>\ntechniques dans deux domaines :<\/p>\n<p>1. Elles sont incroyablement<br \/>\n\u00e9conerg\u00e9tiques, avec des niveaux<br \/>\n\u00e9lev\u00e9s d&rsquo;isolation dans toutes les<br \/>\nsurfaces ext\u00e9rieures, y compris sous<br \/>\nle niveau du sol, des fen\u00eatres \u00e0 haut<br \/>\nrendement \u00e9nerg\u00e9tique et des syst\u00e8mes<br \/>\nm\u00e9caniques de bonne dimension, ainsi<br \/>\nqu&rsquo;une ventilation \u00e0 air frais. Gr\u00e2ce \u00e0 ces<br \/>\nam\u00e9liorations, la maison type NZE\/NZEr<br \/>\nest en moyenne 66 % plus \u00e9conerg\u00e9tique<br \/>\nqu&rsquo;une maison neuve construite selon<br \/>\nles codes du b\u00e2timent actuels.<\/p>\n<p>MAISON \u00c9CONERG\u00c9TIQUE<br \/>\nB\u00c2TIMENT NET Z\u00c9RO POUR LES TECHNOLOGIES VERTES<\/p>\n<p>FILTRATION ET<br \/>\nVENTILATION DE L&rsquo;AIR PANNEAUX SOLAIRES<\/p>\n<p>ISOLATION DES MURS<\/p>\n<p>ISOLATION DU TOIT<\/p>\n<p>FEN\u00caTRES HAUTE<br \/>\nPERFORMANCE<\/p>\n<p>APPAREILS SANITAIRES<br \/>\n\u00c0 FAIBLE D\u00c9BIT D&rsquo;EAU<\/p>\n<p>PLAQUE DE CUISSON<br \/>\n\u00c0 INDUCTION<\/p>\n<p>\u00c9CLAIRAGE EFFICACE<\/p>\n<p>APPAREILS EFFICACES<\/p>\n<p>CHAUFFE-EAU \u00c0<br \/>\nPOMPE \u00c0 CHALEUR<\/p>\n<p>POMPE \u00c0 CHALEUR<\/p>\n<p> \u00ab SELON LES<br \/>\nCONSTATATIONS DE <\/p>\n<p>L&rsquo;ACCH, HUIT ACHETEURS <\/p>\n<p>DE MAISONS NEUVES <\/p>\n<p>SUR DIX CROIENT QU&rsquo;UN <\/p>\n<p>MEILLEUR RENDEMENT <\/p>\n<p>\u00c9NERG\u00c9TIQUE DEVRAIT <\/p>\n<p>S&rsquo;ACCOMPAGNER D&rsquo;UNE <\/p>\n<p>\u00c9TIQUETTE RECONNUE <\/p>\n<p>ET V\u00c9RIFI\u00c9E PAR UN <\/p>\n<p>ORGANISME IND\u00c9PENDANT <\/p>\n<p>QUI ATTESTE QUE LA <\/p>\n<p>MAISON R\u00c9POND \u00c0 DES <\/p>\n<p>NORMES PLUS \u00c9LEV\u00c9ES. \u00bb<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 17Return to CONTENTS<\/p>\n<p>2. Pour le reste de l&rsquo;\u00e9nergie requise, les<br \/>\nmaisons NZE incorporent la production<br \/>\nd&rsquo;\u00e9nergie renouvelable, le plus souvent<br \/>\nde l&rsquo;\u00e9lectricit\u00e9 solaire, pour compenser<br \/>\ncette charge. Ce faisant, elles g\u00e9n\u00e8rent<br \/>\ntout au long de l&rsquo;ann\u00e9e autant d&rsquo;\u00e9nergie<br \/>\nqu&rsquo;ils en consomment (d&rsquo;o\u00f9 leur<br \/>\nappellation \u00ab nette z\u00e9ro \u00bb). <\/p>\n<p>De plus en plus, les maisons NZE int\u00e8grent<br \/>\n\u00e9galement des syst\u00e8mes de stockage<br \/>\nd&rsquo;\u00e9nergie \u00e0 domicile (un peu comme une<br \/>\nvoiture \u00e9lectrique) qui leur permettent de<br \/>\nfonctionner de mani\u00e8re plus autonome<br \/>\npar rapport au r\u00e9seau \u00e9lectrique &#8211; un gros<br \/>\navantage lorsqu\u2019il y a panne de courant! <\/p>\n<p>Afin de r\u00e9pondre \u00e0 la rigoureuse norme<br \/>\ntechnique NZE, les constructeurs NZE<br \/>\nutilisent un large \u00e9ventail de pratiques<br \/>\nde construction innovantes. Il peut s&rsquo;agir<br \/>\nd\u2019am\u00e9liorations importantes par rapport aux<br \/>\ntechniques traditionnelles de construction<br \/>\n\u00e0 ossature de bois pour r\u00e9pondre aux<br \/>\nexigences plus \u00e9lev\u00e9s d&rsquo;\u00e9tanch\u00e9it\u00e9 \u00e0 l&rsquo;air<br \/>\net d&rsquo;isolation thermique. Pour y parvenir,<br \/>\ntous les intervenants dans le processus de<br \/>\nconstruction doivent comprendre ce qui<br \/>\nest n\u00e9cessaire et collaborer pour que cela<br \/>\nse produise. La construction de maisons<br \/>\nNZE entra\u00eene une p\u00e9riode d\u2019innovations<br \/>\npour les travailleurs qualifi\u00e9s de la<br \/>\nconstruction r\u00e9sidentielle. <\/p>\n<p>MISE EN MARCH\u00c9<\/p>\n<p>L&rsquo;ACCH a d\u00e9termin\u00e9 que l&rsquo;efficacit\u00e9<br \/>\n\u00e9nerg\u00e9tique est au sommet de la liste de<br \/>\nce \u00ab qu\u2019il faut avoir \u00bb pour l&rsquo;acheteur d&rsquo;une<br \/>\nmaison neuve d&rsquo;aujourd&rsquo;hui. Le sondage<br \/>\nannuel de l&rsquo;Association aupr\u00e8s des acheteurs<br \/>\nde maisons neuves, men\u00e9 avec Avid Ratings<br \/>\nCanada, recueille chaque ann\u00e9e les opinions<br \/>\nde milliers d&rsquo;acheteurs r\u00e9cents. Au cours<br \/>\ndes derni\u00e8res ann\u00e9es, les r\u00e9sultats \u00e9taient<br \/>\nclairs : pr\u00e8s de 90 % des r\u00e9pondants voulaient<br \/>\nune maison \u00e9conerg\u00e9tique et, pour les deux<br \/>\ntiers d&rsquo;entre eux, cela signifie un rendement<br \/>\n\u00e9nerg\u00e9tique sup\u00e9rieur aux niveaux de base. <\/p>\n<p>Il est important de noter que les maisons<br \/>\nd&rsquo;aujourd&rsquo;hui sont d\u00e9j\u00e0 tr\u00e8s \u00e9conerg\u00e9tiques<br \/>\ncomparativement \u00e0 ce qu\u2019elles \u00e9taient<br \/>\ndans le pass\u00e9. Aujourd&rsquo;hui, une maison<br \/>\nconstruite selon le code est une tr\u00e8s bonne<br \/>\nmaison qui est 37 % plus efficace qu&rsquo;une<br \/>\nmaison construite en 1990. Mais, alors que<br \/>\nles Canadiens recherchent des niveaux de<br \/>\nperformance et de confort plus \u00e9lev\u00e9s et sont<br \/>\npr\u00eats \u00e0 payer pour cela, l&rsquo;industrie continue<br \/>\nd&rsquo;innover pour r\u00e9pondre \u00e0 ces d\u00e9sirs de la<br \/>\nmani\u00e8re la plus rentable qui soit.<\/p>\n<p>Selon les constatations de l&rsquo;ACCH, huit<br \/>\nacheteurs de maisons neuves sur dix croient<br \/>\nqu&rsquo;un meilleur rendement \u00e9nerg\u00e9tique devrait<br \/>\ns&rsquo;accompagner d&rsquo;une \u00e9tiquette reconnue et<br \/>\nv\u00e9rifi\u00e9e par un organisme ind\u00e9pendant qui<br \/>\natteste que la maison r\u00e9pond \u00e0 des normes<br \/>\nplus \u00e9lev\u00e9es. Pour satisfaire aux exigences<br \/>\nde l&rsquo;acheteur, une \u00e9tiquette confirmant que<br \/>\nla maison a \u00e9t\u00e9 construite pour r\u00e9pondre \u00e0<br \/>\nce niveau \u00e9lev\u00e9 de performance est appos\u00e9e,<br \/>\nle cas \u00e9ch\u00e9ant, sur le panneau \u00e9lectrique<br \/>\nde la maison.<\/p>\n<p>\u00c9CONOMIE NETTE Z\u00c9RO <\/p>\n<p>L&rsquo;ACCH a effectu\u00e9 une analyse des co\u00fbts<br \/>\ndes maisons pr\u00eates pour la consommation<br \/>\n\u00e9nerg\u00e9tique nette z\u00e9ro en 2018 en examinant<br \/>\n\u00e0 la fois la prime de co\u00fbt initiale et l&rsquo;impact<br \/>\nsur les co\u00fbts de propri\u00e9t\u00e9 lorsque les<br \/>\n\u00e9conomies d&rsquo;\u00e9nergie sont prises en compte.<br \/>\nBien qu&rsquo;il n&rsquo;y ait pas de \u00ab prix fixe \u00bb compte<br \/>\ntenu des diverses r\u00e9gions climatiques du<br \/>\nCanada et des nombreuses fa\u00e7ons dont<br \/>\nles constructeurs peuvent r\u00e9aliser la<br \/>\nconstruction d&rsquo;une maison de 2 100 pieds<br \/>\ncarr\u00e9s, les co\u00fbts diff\u00e9rentiels varient entre<br \/>\n19 000 $ \u00e0 Victoria, en Colombie-Britannique<br \/>\net 36 000 $ \u00e0 Edmonton, en Alberta. Les<br \/>\n\u00e9conomies d&rsquo;\u00e9nergie ont couvert entre 12 % <\/p>\n<p>et 49 % des co\u00fbts hypoth\u00e9caires mensuels<br \/>\nsuppl\u00e9mentaires, selon les prix locaux de<br \/>\nl&rsquo;\u00e9nergie et selon le climat. <\/p>\n<p>Comme nous l&rsquo;avons mentionn\u00e9<br \/>\npr\u00e9c\u00e9demment, le co\u00fbt diff\u00e9rentiel de transition<br \/>\n\u00e0 une construction NZE ou NZEr diminue<br \/>\nassez rapidement, car un plus grand nombre<br \/>\nde constructeurs participent \u00e0 l&rsquo;\u00e9laboration<br \/>\nde nouvelles conception et \u00e0 la mise en place<br \/>\nd\u2019innovations en mati\u00e8re de construction. <\/p>\n<p>Pour les \u00e9valuateurs qui rencontrent<br \/>\nune maison NZE ou NZEr dans leur travail,<br \/>\nla premi\u00e8re et la plus importante \u00e9tape<br \/>\nest de v\u00e9rifier que la maison est \u00e9tiquet\u00e9e.<br \/>\nCette \u00e9tiquette appos\u00e9e par un tiers atteste<br \/>\nque le constructeur \u00e9tait qualifi\u00e9 pour<br \/>\nconcevoir et construire la maison et qu&rsquo;elle<br \/>\na \u00e9t\u00e9 construite conform\u00e9ment \u00e0 toutes les<br \/>\nexigences applicables.     <\/p>\n<p>Pour de plus amples renseignements au sujet<br \/>\ndes maisons NZE ou NZEr, visitez les sites :<br \/>\nwww.NetZeroHome.com et www.chba.ca\/nze <\/p>\n<p>\u00c0 PROPOS DE L&rsquo;ACCH <\/p>\n<p>Repr\u00e9sentant plus de 9 000 entreprises<br \/>\nmembres \u00e0 travers le Canada, l&rsquo;ACCH est le<br \/>\n\u00ab porte-parole de l&rsquo;industrie de la construction<br \/>\nr\u00e9sidentielle \u00bb. Les membres de l&rsquo;ACCH<br \/>\ncomprennent des constructeurs de maisons,<br \/>\nr\u00e9novateurs, promoteurs immobiliers,<br \/>\nentrepreneurs sp\u00e9cialis\u00e9s, fabricants de<br \/>\nproduits et de mat\u00e9riaux,<br \/>\nfournisseurs de produits<br \/>\nde construction,<br \/>\n\u00e9tablissements de cr\u00e9dit,<br \/>\nassureurs, professionnels<br \/>\nde services, municipalit\u00e9s<br \/>\net plus. <\/p>\n<p> \u00ab POUR LES \u00c9VALUATEURS<br \/>\nQUI RENCONTRENT UNE <\/p>\n<p>MAISON NZE OU NZER <\/p>\n<p>DANS LEUR TRAVAIL, LA <\/p>\n<p>PREMI\u00c8RE ET LA PLUS <\/p>\n<p>IMPORTANTE \u00c9TAPE EST DE <\/p>\n<p>V\u00c9RIFIER QUE LA MAISON <\/p>\n<p>EST \u00c9TIQUET\u00c9E. \u00bb<\/p>\n<p> \u00ab L&rsquo;OBJECTIF DE<br \/>\nL&rsquo;INDUSTRIE EST <\/p>\n<p>D&rsquo;EXPLOITER LES <\/p>\n<p>INNOVATIONS DANS <\/p>\n<p>LE DOMAINE DE LA <\/p>\n<p>CONSTRUCTION ET DE <\/p>\n<p>PARTAGER LES GAINS <\/p>\n<p>D&rsquo;EFFICACIT\u00c9 AFIN QUE <\/p>\n<p>LE CO\u00dbT DE POSSESSION <\/p>\n<p>D&rsquo;UNE MAISON NZER <\/p>\n<p>SOIT SIMILAIRE \u00c0 UNE <\/p>\n<p>MAISON CONSTRUITE <\/p>\n<p>SELON LES NORMES <\/p>\n<p>CONVENTIONNELLES. \u00bb<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 18 Return to CONTENTS<\/p>\n<p>http:\/\/www.NetZeroHome.com<br \/>\nhttp:\/\/www.chba.ca\/nze<\/p>\n<p>Immobili\u00e8re au Canada<\/p>\n<p>Canadian Property<br \/>\nVol 63 | Book 2 \/ Tome 2 2019<\/p>\n<p>HOW TO ATTRACT<br \/>\nA COMPLAINT<br \/>\nComment risquer<br \/>\nune plainte<\/p>\n<p>APPRAISING AN<br \/>\nOFFSHORE ISLAND<br \/>\n(*French to come)<\/p>\n<p>AN \u2018ACROSS THE FENCE\u2019<br \/>\nAPPROACH FOR VALUING<br \/>\nA RIGHT OF WAY ACROSS<br \/>\nA HYDRO CORRIDOR<br \/>\nUne approche \u00ab de l\u2019autre<br \/>\nc\u00f4t\u00e9 de la cl\u00f4ture \u00bb pour<br \/>\nl\u2019\u00e9valuation d\u2019un droit de<br \/>\npassage dans un corridor<br \/>\nhydro\u00e9lectrique <\/p>\n<p>P<br \/>\nM<\/p>\n<p> #<br \/>\n40<\/p>\n<p>00<br \/>\n82<\/p>\n<p>49<br \/>\n R<\/p>\n<p>et<br \/>\nur<\/p>\n<p>n<br \/>\nun<\/p>\n<p>de<br \/>\nli<\/p>\n<p>ve<br \/>\nra<\/p>\n<p>bl<br \/>\ne <\/p>\n<p>C<br \/>\nan<\/p>\n<p>ad<br \/>\nia<\/p>\n<p>n<br \/>\nA<\/p>\n<p>dd<br \/>\nre<\/p>\n<p>ss<br \/>\nes<\/p>\n<p> t<br \/>\no:<\/p>\n<p> A<br \/>\npp<\/p>\n<p>ra<br \/>\nis<\/p>\n<p>al<br \/>\n In<\/p>\n<p>st<br \/>\nit<\/p>\n<p>ut<br \/>\ne <\/p>\n<p>of<br \/>\n C<\/p>\n<p>an<br \/>\nad<\/p>\n<p>a,<br \/>\n 4<\/p>\n<p>03<br \/>\n-2<\/p>\n<p>00<br \/>\n C<\/p>\n<p>at<br \/>\nhe<\/p>\n<p>ri<br \/>\nne<\/p>\n<p> S<br \/>\nt.<\/p>\n<p>, O<br \/>\ntt<\/p>\n<p>aw<br \/>\na,<\/p>\n<p> O<br \/>\nN<\/p>\n<p> K<br \/>\n2P<\/p>\n<p> 2<br \/>\nK<\/p>\n<p>9.<br \/>\n E<\/p>\n<p>m<br \/>\nai<\/p>\n<p>l:<br \/>\n in<\/p>\n<p>fo<br \/>\n@<\/p>\n<p>ai<br \/>\nca<\/p>\n<p>na<br \/>\nda<\/p>\n<p>.c<br \/>\na<\/p>\n<p>The Official Publication of the<br \/>\nAppraisal Institute of Canada \/<br \/>\nPublication officielle de l\u2019Institut<br \/>\nCanadien des \u00c9valuateurs<\/p>\n<p>IS UPON US<br \/>\nA<\/p>\n<p>UN<\/p>\n<p>SE PR\u00c9PARE<\/p>\n<p>We are looking for topical, timely and informative<br \/>\narticles provided by appraisers who are willing<br \/>\nto share their knowledge and expertise by<br \/>\ncontributing an article to Canadian Property<br \/>\nValuation. It is an ideal way to:<\/p>\n<p>\u00fc enhance the knowledge of your colleagues<br \/>\n\u00fc advance the appraisal profession as a whole<br \/>\n\u00fc gain exposure and recognition with your peers<br \/>\n\u00fc earn CPD credits<\/p>\n<p>If you are interested in being published<br \/>\nin a future issue of Canadian Property<br \/>\nValuation and contributing significantly to the<br \/>\nadvancement of the profession, please contact:<br \/>\nPAUL H\u00c9BERT, Director, Communications,<br \/>\nAppraisal Institute of Canada<br \/>\npaulh@aicanada.ca \u2022 1-888-551-5521<\/p>\n<p>*Note: We will provide additional details and any  <\/p>\n<p>assistance you require to ensure a smooth and  <\/p>\n<p>efficient contribution process.<\/p>\n<p>ADVANCE OUR APPRAISAL PROFESSION<br \/>\nBY SHARING YOUR KNOWLEDGE,<br \/>\nEXPERTISE AND EXPERIENCE<\/p>\n<p>MODERNISONS NOTRE<br \/>\nPROFESSION D\u2019\u00c9VALUATEUR<br \/>\nEN PARTAGEANT CONNAISSANCES,<br \/>\nEXPERTISE ET EXP\u00c9RIENCE<\/p>\n<p>Si vous aimeriez faire publier un article dans un<br \/>\nprochain num\u00e9ro de la revue \u00c9valuation immobili\u00e8re<br \/>\nau Canada et contribuer de fa\u00e7on significative \u00e0<br \/>\nl\u2019avancement de la profession, veuillez contacter :<br \/>\nPAUL H\u00c9BERT, directeur, Communications,<br \/>\nInstitut canadien des \u00e9valuateurs<br \/>\npaulh@aicanada.ca \u2022 1-888-551-5521<\/p>\n<p>*Remarque : Nous fournirons les d\u00e9tails suppl\u00e9mentaires et toute <\/p>\n<p>l\u2019aide dont vous pourriez avoir besoin pour assurer un processus <\/p>\n<p>de contribution harmonieux et efficace.<\/p>\n<p>Nous sommes \u00e0 la recherche d\u2019articles qui traitent de<br \/>\nsujets pertinents, opportuns et informatifs, r\u00e9dig\u00e9s par des<br \/>\n\u00e9valuateurs d\u00e9sireux de partager leurs connaissances et leur<br \/>\nexpertise en contribuant un article dans la revue \u00c9valuation<br \/>\nimmobili\u00e8re au Canada. C\u2019est une fa\u00e7on id\u00e9ale :<\/p>\n<p>\u00fc d\u2019am\u00e9liorer les connaissances de vos coll\u00e8gues<br \/>\n\u00fc de moderniser la profession d\u2019\u00e9valuateur dans son ensemble<br \/>\n\u00fc de profiter d\u2019une exposition et d\u2019\u00eatre reconnu par vos pairs<br \/>\n\u00fc de r\u00e9colter des cr\u00e9dits de PPC<\/p>\n<p>Immobili\u00e8re au Canada<\/p>\n<p>Canadian Property<br \/>\nVol 63 | Book 1 \/ Tome 1 2019<\/p>\n<p>A FORENSIC APPRAISER\u2019S<br \/>\nPERSPECTIVE:<br \/>\nGOVERNMENT OVERPAID<br \/>\nFOR LAND RELYING<br \/>\nON UNAUTHORIZED<br \/>\nAPPRAISAL<br \/>\nPerspective d\u2019un<br \/>\n\u00e9valuateur judiciaire :<br \/>\nLe gouvernement a<br \/>\nsurpay\u00e9 un terrain en<br \/>\nse fiant \u00e0 une \u00e9valuation<br \/>\nnon autoris\u00e9e<\/p>\n<p>COMPETENCY AND THE<br \/>\nAPPRAISER<br \/>\nLa comp\u00e9tence et<br \/>\nl\u2019\u00e9valuateur<\/p>\n<p>VALUING THE TOUGH<br \/>\nONES: A PARTIALLY<br \/>\nRENOVATED, OLDER,<br \/>\nCUSTOM FOUR-PLEX<br \/>\nBUILDING<br \/>\n\u00c9valuation des plus<br \/>\ncoriaces : un vieux<br \/>\nquadruplex partiellement<br \/>\nr\u00e9nov\u00e9, fait sur mesure <\/p>\n<p>P<br \/>\nM<\/p>\n<p> #<br \/>\n40<\/p>\n<p>00<br \/>\n82<\/p>\n<p>49<br \/>\n R<\/p>\n<p>et<br \/>\nur<\/p>\n<p>n<br \/>\nun<\/p>\n<p>de<br \/>\nli<\/p>\n<p>ve<br \/>\nra<\/p>\n<p>bl<br \/>\ne <\/p>\n<p>C<br \/>\nan<\/p>\n<p>ad<br \/>\nia<\/p>\n<p>n<br \/>\nA<\/p>\n<p>dd<br \/>\nre<\/p>\n<p>ss<br \/>\nes<\/p>\n<p> t<br \/>\no:<\/p>\n<p> A<br \/>\npp<\/p>\n<p>ra<br \/>\nis<\/p>\n<p>al<br \/>\n In<\/p>\n<p>st<br \/>\nit<\/p>\n<p>ut<br \/>\ne <\/p>\n<p>of<br \/>\n C<\/p>\n<p>an<br \/>\nad<\/p>\n<p>a,<br \/>\n 4<\/p>\n<p>03<br \/>\n-2<\/p>\n<p>00<br \/>\n C<\/p>\n<p>at<br \/>\nhe<\/p>\n<p>ri<br \/>\nne<\/p>\n<p> S<br \/>\nt.<\/p>\n<p>, O<br \/>\ntt<\/p>\n<p>aw<br \/>\na,<\/p>\n<p> O<br \/>\nN<\/p>\n<p> K<br \/>\n2P<\/p>\n<p> 2<br \/>\nK<\/p>\n<p>9.<br \/>\n E<\/p>\n<p>m<br \/>\nai<\/p>\n<p>l:<br \/>\n in<\/p>\n<p>fo<br \/>\n@<\/p>\n<p>ai<br \/>\nca<\/p>\n<p>na<br \/>\nda<\/p>\n<p>.c<br \/>\na<\/p>\n<p>The Official Publication of the<br \/>\nAppraisal Institute of Canada \/<br \/>\nPublication officielle de l\u2019Institut<br \/>\nCanadien des \u00c9valuateurs<\/p>\n<p>INSTALLATIONS<br \/>\nDU CANNABIS<\/p>\n<p>CANNABIS<br \/>\nFACILITIES <\/p>\n<p>IS THIS A BUBBLE<br \/>\nAND IS IT BURSTING?<br \/>\nEst-ce une bulle et<br \/>\nest-elle pr\u00eate \u00e0 \u00e9clater?<\/p>\n<p>HALFWAY POINT UPDATE<br \/>\nON AIC\u2019S THREE-YEAR<br \/>\nSTRATEGIC PLAN<br \/>\nMise \u00e0 jour \u00e0 mi-parcours<br \/>\ndu Plan strat\u00e9gique<br \/>\ntriennal de l\u2019ICE<\/p>\n<p>CANNABIS LEGALIZATION:<br \/>\nCAUTION REQUIRED WHEN<br \/>\nDISCLOSING PERSONAL<br \/>\nINFORMATION IN A REPORT<br \/>\nL\u00e9galisation du cannabis<br \/>\n: Attention requise lors<br \/>\nde la divulgation de<br \/>\nrenseignements personnels<br \/>\ndans un rapport <\/p>\n<p>P<br \/>\nM<\/p>\n<p> #<br \/>\n40<\/p>\n<p>00<br \/>\n82<\/p>\n<p>49<br \/>\n R<\/p>\n<p>et<br \/>\nur<\/p>\n<p>n<br \/>\nun<\/p>\n<p>de<br \/>\nli<\/p>\n<p>ve<br \/>\nra<\/p>\n<p>bl<br \/>\ne <\/p>\n<p>C<br \/>\nan<\/p>\n<p>ad<br \/>\nia<\/p>\n<p>n<br \/>\nA<\/p>\n<p>dd<br \/>\nre<\/p>\n<p>ss<br \/>\nes<\/p>\n<p> t<br \/>\no:<\/p>\n<p> A<br \/>\npp<\/p>\n<p>ra<br \/>\nis<\/p>\n<p>al<br \/>\n In<\/p>\n<p>st<br \/>\nit<\/p>\n<p>ut<br \/>\ne <\/p>\n<p>of<br \/>\n C<\/p>\n<p>an<br \/>\nad<\/p>\n<p>a,<br \/>\n 4<\/p>\n<p>03<br \/>\n-2<\/p>\n<p>00<br \/>\n C<\/p>\n<p>at<br \/>\nhe<\/p>\n<p>ri<br \/>\nne<\/p>\n<p> S<br \/>\nt.<\/p>\n<p>, O<br \/>\ntt<\/p>\n<p>aw<br \/>\na,<\/p>\n<p> O<br \/>\nN<\/p>\n<p> K<br \/>\n2P<\/p>\n<p> 2<br \/>\nK<\/p>\n<p>9.<br \/>\n E<\/p>\n<p>m<br \/>\nai<\/p>\n<p>l:<br \/>\n in<\/p>\n<p>fo<br \/>\n@<\/p>\n<p>ai<br \/>\nca<\/p>\n<p>na<br \/>\nda<\/p>\n<p>.c<br \/>\na<\/p>\n<p>The Official Publication of the<br \/>\nAppraisal Institute of Canada \/<br \/>\nPublication officielle de l\u2019Institut<br \/>\nCanadien des \u00c9valuateurs<\/p>\n<p>Immobili\u00e8re au Canada<\/p>\n<p>Canadian Property<br \/>\nVol 62 | Book 4 \/ Tome 4 2018<\/p>\n<p>GOING-CONCERN<br \/>\nAPPRAISALS<br \/>\nVS. BUSINESS<br \/>\nVALUATIONS<\/p>\n<p>\u00c9VALUATIONS<br \/>\nSUR UNEBASE  <\/p>\n<p>DE CONTINUIT\u00c9<br \/>\nC. \u00c9VALUATIONS  <\/p>\n<p>D\u2019ENTREPRISE <\/p>\n<p>WHO CAN PROVIDE<br \/>\nPROFESSIONAL<br \/>\nASSISTANCE?<br \/>\nQui peut fournir une<br \/>\naide professionnelle ?<\/p>\n<p>mailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:paulh@aicanada.ca<br \/>\nmailto:paulh@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<br \/>\nmailto:info@aicanada.ca<\/p>\n<p>NEW RULES AND<br \/>\nREGULATIONS FOR USING<\/p>\n<p>DRONES<br \/>\nBy Jason Shellenberg, AACI, P. App.,<br \/>\nRed River Group Real Property Solutions<\/p>\n<p>APPRAISAL PRACTICE<br \/>\nIN YOUR<\/p>\n<p>Over the past several years, as the popularity of drones has grown both for recreation and commercial purposes, Transport Canada (TC) has created a new set of rules for the safe use of drones. Drones are<br \/>\nalso commonly called Unmanned Aerial Vehicles (UAVs) and now are being<br \/>\nofficially termed as Remote Piloted Aircraft Systems (RPAS). For simplicity,<br \/>\nI will use the term \u2018drone\u2019 as that is still the most common term used both by<br \/>\nthe public and in the industry, including on most of the TC website.<\/p>\n<p>As of June 1, 2019, a new set of regulations came into effect, which add<br \/>\nclarity for those wishing to take to the skies. While opinions are mixed as to<br \/>\nwhether they are an improvement or not for those who were operating within<br \/>\nthe guidelines of the previous rules, my goal here is to give a brief overview<br \/>\nof the main elements that have changed since my last article. For more<br \/>\non what the prior rules were, please see my previous article entitled An<br \/>\nAppraiser\u2019s Eye in the Sky which appeared in Canadian Property Valuation<br \/>\n(Volume 61, Book 3). <\/p>\n<p>Return to CONTENTSCanadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 20<\/p>\n<p>BASIC VS ADVANCED PILOT CERTIFICATE<\/p>\n<p>With the new rules, there is now the<br \/>\nrequirement to get a drone pilot certificate<br \/>\nto fly a drone weighing between 250 grams<br \/>\nand 25 kilograms (classified as \u2018Small\u2019 by<br \/>\nTC). You can get a drone pilot certificate<br \/>\nby taking an online knowledge test.<br \/>\nThe kind of air space you want to fly in<br \/>\ndetermines whether you need a Basic or<br \/>\nAdvanced pilot certificate. I have taken<br \/>\nground school training and was able to<br \/>\npass the exam on my first attempt, but<br \/>\nit is highly recommended that anyone<br \/>\nlooking to become a drone pilot take drone<br \/>\nflight school training (sometimes called a<br \/>\nground school), as many of the questions<br \/>\nwould be impossible to answer without<br \/>\nthat knowledge base. Flight schools are<br \/>\navailable both online (self study) or in<br \/>\nclassrooms. There is also a \u2018recency\u2019 <\/p>\n<p>requirement with the pilot certificates,<br \/>\nwhich means that, within 24 months of the<br \/>\nflight, recurrent training is needed to have<br \/>\nbeen taken (such as a self-paced study<br \/>\ncourse or attendance at a TC-endorsed<br \/>\nsafety seminar).<\/p>\n<p>If you meet all three of the following<br \/>\nconditions, you are conducting Basic<br \/>\noperations:<\/p>\n<p>1. You fly only in uncontrolled airspace<br \/>\n(Class G &#8211; more on that below)<\/p>\n<p>2. You fly more than 30 metres (100 feet)<br \/>\nhorizontally from bystanders<\/p>\n<p>3. You never fly over bystanders<br \/>\nThe Small Basic exam has 35 multiple-<br \/>\nchoice questions, with a mark of 65%<br \/>\nrequired to pass, and you have 90 minutes<br \/>\nto complete it. As it is an online test, you<br \/>\nget the results immediately. The cost<br \/>\nto take the test is $10 and, if you do not <\/p>\n<p>APPRAISAL PRACTICE<\/p>\n<p>COMMERCIAL VS PERSONAL USE OF DRONES<\/p>\n<p>One of the big changes is the elimination<br \/>\nof a different set of rules for commercial<br \/>\nand non-commercial use. This was a<br \/>\nsomewhat grey area in the past when<br \/>\ncommercial use required a Special Flight<br \/>\nOperations Certificate (SFOC) in most<br \/>\nsituations, with an annual application<br \/>\nto TC. While an SFOC is still required in a<br \/>\nfew specific situations (such as at concerts<br \/>\nor sporting events near people), these will<br \/>\nrarely be needed (and I do not anticipate<br \/>\never needing one for my purposes).<\/p>\n<p>SIZE MATTERS<\/p>\n<p>The new regulations are applicable<br \/>\nto all drones weighing 250 grams to<br \/>\n25 kilograms. If you want to fly a drone in<br \/>\nthat weight range, you must now register it<br \/>\nwith TC for a one-time cost of $5. As part<br \/>\nof this registration, the drone is assigned<br \/>\na registration number, which needs to be<br \/>\nmarked on the drone. If you want to fly a<br \/>\ndrone that is under 250 grams (classified<br \/>\nas a \u2018Micro\u2019 drone by TC), there is no need<br \/>\nto register or have a pilot certificate, but it<br \/>\nis still required that you \u2018fly responsibly.\u2019 <\/p>\n<p>GENERAL GUIDELINES<\/p>\n<p>Drone pilots need to maintain visual line<br \/>\nof site (VLOS) and thus cannot use first<br \/>\nperson view goggles. You also cannot fly<br \/>\nhigher than 122 metres (400 feet) above<br \/>\nground level (although there are some<br \/>\nexceptions with permission). The drone<br \/>\npilot must also complete a site survey<br \/>\nand consult the appropriate sources and<br \/>\ncharts regarding airspace in which they<br \/>\nwill be flying. On a positive note, flying at<br \/>\nnight (with proper positional lighting) is<br \/>\nnow permitted for recreational uses.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 21Return to CONTENTS<\/p>\n<p>pass, you can try again in 24 hours for<br \/>\nanother $10. Pilots must be at least 14<br \/>\nyears of age for Basic operations (unless<br \/>\nsupervised by a person having proper<br \/>\nqualifications).<\/p>\n<p>If you fail to meet any one of these<br \/>\nconditions for Basic operations, then<br \/>\na Small Advanced Pilot Certificate<br \/>\nis needed.<\/p>\n<p>If you want to do any of the following,<br \/>\nyou need a Small Advanced Pilot<br \/>\nCertificate:<\/p>\n<p>1. To fly in controlled airspace<br \/>\n2. To fly over bystanders<br \/>\n3. To fly within 30 metres (100 feet) <\/p>\n<p>horizontally from bystanders<br \/>\nThe Small Advanced exam has 50<br \/>\nmultiple-choice questions that you have<br \/>\n60 minutes to complete, and a mark of<br \/>\n80% is required to pass. The cost and<br \/>\nrequirements on re-taking the test are<br \/>\nthe same as the Small Basic exam.<br \/>\nAfter passing the Small Advanced exam,<br \/>\nyou also need to complete an in-person<br \/>\nflight review with a flight reviewer in<br \/>\norder to receive your pilot certificate.<br \/>\nPilots must be at least 16 years of age for<br \/>\nAdvanced operations (unless supervised<br \/>\nby a person having proper qualifications).<\/p>\n<p>Once you have your pilot certificate,<br \/>\nyou also need a drone that is approved for<br \/>\nadvanced operations. This is referred to as<br \/>\nRPAS Safety Assurance and TC maintains a<br \/>\nregistry of which drone models are approved.<br \/>\nSome of the more common drones approved<br \/>\nfor Advanced operations from manufacturer<br \/>\nDJI (which makes the most popular line of<br \/>\ndrones) include the Phantom 4 series, Mavic<br \/>\nseries and Spark. A full list is available at the<br \/>\nTC website and is constantly being updated<br \/>\nas manufacturers meet TC requirements.<\/p>\n<p>Before you fly in controlled airspace,<br \/>\nyou also need to contact NAV Canada<br \/>\nfor an RPAS Flight Authorization for the<br \/>\nspecific date, time and location of your flight<br \/>\n(approval for which can take between 2-14<br \/>\ndays). As weather conditions can prevent<br \/>\nflights from happening, this makes flying in<br \/>\ncontrolled airspace difficult. <\/p>\n<p>BRIEF AIRSPACE OVERVIEW<\/p>\n<p>While a full examination of airspace is<br \/>\nbeyond the scope of this article, a brief<br \/>\noverview is useful. There are three<br \/>\nmain kinds of airspace that a drone pilot<br \/>\nwill encounter.<\/p>\n<p>\u2022 Class G \u2013 Uncontrolled Airspace<br \/>\n(most of Canada)<\/p>\n<p>\u2022 Class C, D, or E \u2013 Controlled Airspace<br \/>\n(typically near larger airports) <\/p>\n<p>\u2022 Class F \u2013 Special Use Airspace<br \/>\n(includes military use and areas<br \/>\naround nuclear sites)<\/p>\n<p>The National Research Council of<br \/>\nCanada publishes an online tool at<br \/>\nhttps:\/\/nrc.canada.ca\/en\/drone-tool\/<br \/>\nwhich shows a map of restricted airspace<br \/>\nand areas where to exercise caution.<br \/>\nThis is not an exhaustive resource and<br \/>\nit is recommended that, prior to each<br \/>\nflight, drone pilots conduct a survey of<br \/>\nthe area and also consult the following<br \/>\nreference material:<\/p>\n<p>\u2022 Notice to Airmen (NOTAMs)<br \/>\nfor the flight location<\/p>\n<p>\u2022 The Canada Flight Supplement<br \/>\n\u2022 The Designated Airspace Handbook<br \/>\n\u2022 Appropriate aeronautical charts <\/p>\n<p>relevant to the area you are flying<br \/>\nIn general, unless you are following TC<br \/>\nprocedures, you cannot fly closer than<br \/>\n5.6 kilometres (three nautical miles) from<br \/>\nany airport listed in the Canada Flight<br \/>\nSupplement and you cannot fly closer<br \/>\nthan 1.9 kilometres (one nautical mile)<br \/>\nfrom heliports or aerodromes used by<br \/>\nhelicopters only. Drone flights are also not<br \/>\npermitted in national parks, emergency<br \/>\nsites, or near or over advertised events<br \/>\nsuch as outdoor concerts or sporting<br \/>\nevents. In each case, permission may be<br \/>\nsought, but may not be granted.<\/p>\n<p>FINAL COMMENTS<\/p>\n<p>I have obtained my Small Basic Pilot<br \/>\nCertificate and registered my DJI Phantom<br \/>\n3 Professional drone with TC. While I would<br \/>\nlike to get my Advanced Pilot Certificate<br \/>\nat some point, most of the times I use<br \/>\nmy drone are in rural areas in Class G<br \/>\nairspace. Between that and the need to<br \/>\nupgrade to a newer drone for Advanced<br \/>\noperations, I have thus far decided to stick<br \/>\nto Basic operations. For my current needs,<br \/>\nthe added investment in time and money is<br \/>\nmore than I want to make. <\/p>\n<p>Overall, I feel the new rules are clearer,<br \/>\nas they require some basic knowledge of<br \/>\nhow to operate a drone safely. <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 22 Return to CONTENTS<\/p>\n<p>https:\/\/nrc.canada.ca\/en\/drone-tool\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"VpcHBFnbkB\"><p><a href=\"http:\/\/www.ara.ca\/\">Home<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Home&#8221; &#8212; ARA - Atlantic Realty Advisors\" src=\"http:\/\/www.ara.ca\/embed\/#?secret=lJHlw7jnKB#?secret=VpcHBFnbkB\" data-secret=\"VpcHBFnbkB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>A<br \/>\nu cours des derni\u00e8res ann\u00e9es, au fur et \u00e0 mesure que la popularit\u00e9 des drones a<br \/>\naugment\u00e9, tant \u00e0 des fins r\u00e9cr\u00e9atives que commerciales, Transports Canada (TC) a cr\u00e9\u00e9 un<br \/>\nnouvel ensemble de r\u00e8gles pour l&rsquo;utilisation s\u00e9curitaire des drones. Les drones sont aussi <\/p>\n<p>commun\u00e9ment appel\u00e9s v\u00e9hicules a\u00e9riens sans pilote (UAV) et sont maintenant officiellement<br \/>\nappel\u00e9s syst\u00e8mes d&rsquo;a\u00e9ronefs t\u00e9l\u00e9pilot\u00e9s (RPAS). Par souci de simplicit\u00e9, j&rsquo;utiliserai le terme<br \/>\n\u00ab drone \u00bb, car c&rsquo;est encore le terme le plus couramment utilis\u00e9 tant par le public que par<br \/>\nl&rsquo;industrie, y compris sur la majeure partie du site Web de Transports Canada. <\/p>\n<p>Depuis le 1er juin 2019, un nouveau r\u00e8glement est entr\u00e9 en vigueur, qui clarifie la situation<br \/>\npour ceux qui souhaitent utiliser des drones. Bien que les opinions divergent \u00e0 savoir s&rsquo;il<br \/>\ns&rsquo;agit ou non d&rsquo;une am\u00e9lioration pour ceux qui respectaient les lignes directrices des r\u00e8gles<br \/>\npr\u00e9c\u00e9dentes, mon but ici est de donner un bref aper\u00e7u des principaux \u00e9l\u00e9ments qui ont chang\u00e9<br \/>\ndepuis mon dernier article. Pour en savoir plus sur les r\u00e8gles ant\u00e9rieures, veuillez consulter<br \/>\nmon article pr\u00e9c\u00e9dent intitul\u00e9 \u00c9valuation \u00e0 vol d\u2019oiseau, publi\u00e9 dans \u00c9valuation immobili\u00e8re au<br \/>\nCanada (volume 61, tome 3). <\/p>\n<p>NOUVELLES R\u00c8GLES ET<br \/>\nR\u00c9GLEMENTATIONS POUR L&rsquo;UTILISATION <\/p>\n<p>DES DRONES<br \/>\nPar Jason Shellenberg, AACI, P. App., Red River Group Real Property Solutions<\/p>\n<p>DANS<\/p>\n<p>VOTRE PRATIQUE D&rsquo;\u00c9VALUATION    <\/p>\n<p>Return to CONTENTS Volume 63 | Book 3 \/ Tome 3 | 2019 23<\/p>\n<p>UTILISATION DES DRONES \u00c0 DES  <\/p>\n<p>FINS COMMERCIALES OU PERSONNELLES <\/p>\n<p>L&rsquo;un des grands changements est<br \/>\nl&rsquo;\u00e9limination d&rsquo;un ensemble de r\u00e8gles<br \/>\ndiff\u00e9rentes pour l&rsquo;utilisation commerciale<br \/>\net non commerciale. Il s&rsquo;agissait d&rsquo;une<br \/>\nzone quelque peu grise dans le pass\u00e9,<br \/>\nlorsque l&rsquo;utilisation commerciale exigeait<br \/>\nun certificat d&rsquo;op\u00e9rations a\u00e9riennes<br \/>\nsp\u00e9cialis\u00e9es (COAS) dans la plupart des<br \/>\nsituations devant \u00eatre renouvel\u00e9 chaque<br \/>\nann\u00e9e par demande \u00e0 Transports Canada.<br \/>\nBien qu&rsquo;un COAS soit encore requis dans<br \/>\nquelques situations particuli\u00e8res (comme<br \/>\nlors de concerts ou d&rsquo;\u00e9v\u00e9nements<br \/>\nsportifs pr\u00e8s des gens), il sera rarement<br \/>\nn\u00e9cessaire (et je ne m&rsquo;attends pas \u00e0 en<br \/>\navoir jamais besoin \u00e0 mes propres fins).<\/p>\n<p>LA TAILLE ENTRE EN LIGNE DE COMPTE <\/p>\n<p>La nouvelle r\u00e9glementation s&rsquo;applique<br \/>\n\u00e0 tous les drones entre 250 grammes et<br \/>\n25 kilogrammes. Si vous voulez piloter<br \/>\nun drone dans cette plage de poids,<br \/>\nvous devez maintenant l&rsquo;enregistrer<br \/>\naupr\u00e8s de TC pour un co\u00fbt unique de 5 $.<br \/>\nUn num\u00e9ro d&rsquo;enregistrement est attribu\u00e9<br \/>\nau drone et ce num\u00e9ro doit \u00eatre marqu\u00e9<br \/>\nsur le drone. Si vous voulez piloter un<br \/>\ndrone de moins de 250 grammes (class\u00e9<br \/>\n\u00ab micro \u00bb drone par TC), il n&rsquo;est pas<br \/>\nn\u00e9cessaire de vous inscrire ou d&rsquo;avoir<br \/>\nun certificat de pilote, mais il est quand<br \/>\nm\u00eame n\u00e9cessaire que vous \u00ab voliez de<br \/>\nfa\u00e7on responsable \u00bb.<\/p>\n<p>LIGNES DIRECTRICES G\u00c9N\u00c9RALES <\/p>\n<p>Les pilotes de drone doivent maintenir<br \/>\nune visibilit\u00e9 directe (VLOS) et ne peuvent<br \/>\ndonc pas utiliser des lunettes de vue.<br \/>\nVous ne pouvez pas non plus voler \u00e0 plus<br \/>\nde 122 m\u00e8tres (400 pieds) au-dessus du<br \/>\nsol (bien qu&rsquo;il y ait quelques exceptions<br \/>\navec permission). Le pilote de drone doit<br \/>\n\u00e9galement effectuer un relev\u00e9 du site<br \/>\net consulter les sources et les cartes<br \/>\nappropri\u00e9es concernant l&rsquo;espace a\u00e9rien<br \/>\ndans lequel il volera. Sur une note<br \/>\npositive, le vol de nuit (avec un \u00e9clairage<br \/>\nde position appropri\u00e9) est maintenant<br \/>\nautoris\u00e9 \u00e0 des fins r\u00e9cr\u00e9atives.<\/p>\n<p>CERTIFICAT DE PILOTE DE BASE OU AVANC\u00c9 <\/p>\n<p>Avec les nouvelles r\u00e8gles, il est maintenant<br \/>\nobligatoire d&rsquo;obtenir un certificat de pilote<br \/>\nde drone pour piloter un drone pesant<br \/>\nentre 250 grammes et 25 kilogrammes<br \/>\n(class\u00e9 comme \u00ab petit \u00bb par TC). Vous<br \/>\npouvez obtenir un certificat de pilote de<br \/>\ndrone en passant un test de connaissances<br \/>\nen ligne. Le type d&rsquo;espace a\u00e9rien dans<br \/>\nlequel vous voulez voler d\u00e9termine<br \/>\nsi vous avez besoin d&rsquo;un certificat de<br \/>\npilote de base ou avanc\u00e9. J&rsquo;ai suivi une<br \/>\nformation au sol et j&rsquo;ai r\u00e9ussi l&rsquo;examen<br \/>\nd\u00e8s ma premi\u00e8re tentative, mais il<br \/>\nest fortement recommand\u00e9 que toute<br \/>\npersonne souhaitant devenir pilote de<br \/>\ndrone suive une formation au pilotage de<br \/>\ndrone (parfois appel\u00e9e cours th\u00e9orique),<br \/>\ncar il serait impossible de r\u00e9pondre \u00e0 de<br \/>\nnombreuses questions sans cette base de<br \/>\nconnaissances. Les \u00e9coles de pilotage sont<br \/>\ndisponibles en ligne (auto-apprentissage)<br \/>\nou en classe. Il y a \u00e9galement une exigence<br \/>\nde \u00ab r\u00e9cence \u00bb des certificats de pilote, ce<br \/>\nqui signifie que, dans les 24 mois suivant<br \/>\nle vol, une formation p\u00e9riodique doit avoir<br \/>\n\u00e9t\u00e9 suivie (comme un cours d&rsquo;\u00e9tude \u00e0 son<br \/>\npropre rythme ou la participation \u00e0 un<br \/>\ns\u00e9minaire de s\u00e9curit\u00e9 approuv\u00e9 par TC). <\/p>\n<p>Si vous remplissez les trois conditions<br \/>\nsuivantes, vous effectuez des op\u00e9rations<br \/>\nde base : <\/p>\n<p>1. Vous ne volez que dans un espace<br \/>\na\u00e9rien non contr\u00f4l\u00e9 (Classe G &#8211; plus<br \/>\nd&rsquo;informations ci-dessous)<\/p>\n<p>2. Vous volez \u00e0 plus de 30 m\u00e8tres (100<br \/>\npieds) horizontalement des passants.<\/p>\n<p>3. Vous ne survolez jamais les passants<br \/>\nL&rsquo;examen \u00ab op\u00e9rations de base \u00bb comporte<br \/>\n35 questions \u00e0 choix multiples. Vous devez<br \/>\nobtenir une note de 65 % pour r\u00e9ussir et<br \/>\nvous avez 90 minutes pour le compl\u00e9ter.<br \/>\nComme il s&rsquo;agit d&rsquo;un test en ligne, vous<br \/>\nobtenez les r\u00e9sultats imm\u00e9diatement.<br \/>\nLe co\u00fbt du test est de 10 $ et, si vous ne<br \/>\nr\u00e9ussissez pas, vous pouvez r\u00e9essayer<br \/>\ndans les 24 heures pour 10 $ de plus. Les<br \/>\npilotes doivent \u00eatre \u00e2g\u00e9s d&rsquo;au moins 14<br \/>\nans pour les op\u00e9rations de base (\u00e0 moins<br \/>\nd&rsquo;\u00eatre supervis\u00e9s par une personne ayant<br \/>\nles qualifications requises). <\/p>\n<p>Si vous ne remplissez pas l&rsquo;une<br \/>\nou l&rsquo;autre de ces conditions pour les<br \/>\nop\u00e9rations de base, un certificat de pilote<br \/>\navanc\u00e9 pour petit appareil est n\u00e9cessaire. <\/p>\n<p>Si vous voulez faire l&rsquo;une des choses<br \/>\nsuivantes, vous avez besoin d&rsquo;un certificat<br \/>\nde pilote avanc\u00e9 pour petit appareil : <\/p>\n<p>1. Pour voler dans un espace a\u00e9rien<br \/>\ncontr\u00f4l\u00e9<\/p>\n<p>2. Pour survoler des passants<br \/>\n3. Pour voler \u00e0 moins de 30 m\u00e8tres <\/p>\n<p>(100 pieds) horizontalement<br \/>\ndes passants<\/p>\n<p>L&rsquo;examen \u00ab op\u00e9rations avanc\u00e9es \u00bb<br \/>\ncomporte 50 questions \u00e0 choix multiples.<br \/>\nVous avez 60 minutes pour y r\u00e9pondre<br \/>\net vous devez obtenir une note de 80 %<br \/>\npour r\u00e9ussir. Le co\u00fbt et les exigences<br \/>\npour repasser le test sont les m\u00eames que<br \/>\npour l&rsquo;examen \u00ab op\u00e9rations de base \u00bb.<br \/>\nApr\u00e8s avoir r\u00e9ussi l&rsquo;examen \u00ab op\u00e9rations<br \/>\navanc\u00e9es \u00bb, vous devez \u00e9galement passer<br \/>\nun examen de vol en personne avec un<br \/>\nexaminateur de vol afin de recevoir votre<br \/>\ncertificat de pilote. Les pilotes doivent \u00eatre<br \/>\n\u00e2g\u00e9s d&rsquo;au moins 16 ans pour les op\u00e9rations<br \/>\navanc\u00e9es (\u00e0 moins d&rsquo;\u00eatre supervis\u00e9s par<br \/>\nune personne ayant les qualifications<br \/>\nrequises).<\/p>\n<p>Une fois que vous avez votre certificat<br \/>\nde pilote, vous avez \u00e9galement besoin<br \/>\nd&rsquo;un drone qui est approuv\u00e9 pour les<br \/>\nop\u00e9rations avanc\u00e9es. C&rsquo;est ce qu&rsquo;on appelle<br \/>\nl&rsquo;assurance de la s\u00e9curit\u00e9 du syst\u00e8me RPAS<br \/>\net Transports Canada tient un registre des<br \/>\nmod\u00e8les de drone approuv\u00e9s. Parmi les<br \/>\ndrones les plus courants approuv\u00e9s pour<br \/>\nles op\u00e9rations avanc\u00e9es par le fabricant DJI<br \/>\n(ce qui en fait la gamme de drones la plus<br \/>\npopulaire), on trouve les s\u00e9ries Phantom 4,<br \/>\nMavic et Spark. Une liste compl\u00e8te est<br \/>\ndisponible sur le site Web de Transports<br \/>\nCanada et est constamment mise \u00e0 jour \u00e0<br \/>\nmesure que les fabricants r\u00e9pondent aux<br \/>\nexigences de Transports Canada.<\/p>\n<p>Avant de voler dans un espace<br \/>\na\u00e9rien contr\u00f4l\u00e9, vous devez \u00e9galement<br \/>\ncommuniquer avec NAV Canada pour<br \/>\nobtenir une autorisation de vol RPAS pour<br \/>\nla date, l&rsquo;heure et le lieu pr\u00e9cis de votre<br \/>\nvol (le traitement de cette demande peut <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 24 Return to CONTENTS<\/p>\n<p>prendre de 2 \u00e0 14 jours). Comme les<br \/>\nconditions m\u00e9t\u00e9orologiques peuvent<br \/>\nemp\u00eacher les vols, il est difficile de voler<br \/>\ndans un espace a\u00e9rien contr\u00f4l\u00e9.<\/p>\n<p>BREF APER\u00c7U DE L&rsquo;ESPACE A\u00c9RIEN <\/p>\n<p>Bien qu&rsquo;un examen complet de l&rsquo;espace<br \/>\na\u00e9rien d\u00e9passe la port\u00e9e du pr\u00e9sent<br \/>\narticle, un bref aper\u00e7u est utile. Il y a<br \/>\ntrois principaux types d&rsquo;espace a\u00e9rien<br \/>\ndans lesquels un pilote de drone<br \/>\npourrait \u00e9voluer.<\/p>\n<p>1. Classe G &#8211; Espace a\u00e9rien non<br \/>\ncontr\u00f4l\u00e9 (presque tout le Canada)<\/p>\n<p>2. Classe C, D ou E &#8211; Espace a\u00e9rien<br \/>\ncontr\u00f4l\u00e9 (g\u00e9n\u00e9ralement pr\u00e8s des<br \/>\ngrands a\u00e9roports) <\/p>\n<p>3. Classe F &#8211; Espace a\u00e9rien \u00e0 usage<br \/>\nsp\u00e9cial (comprend l&rsquo;espace a\u00e9rien \u00e0<br \/>\nusage militaire et les zones autour<br \/>\ndes sites nucl\u00e9aires)<\/p>\n<p>Le Conseil national de recherches du<br \/>\nCanada publie un outil en ligne \u00e0 l&rsquo;adresse<br \/>\nhttps:\/\/nrc.canada.ca\/en\/drone-tool\/ qui<br \/>\nmontre une carte des espaces a\u00e9riens <\/p>\n<p>restreints et des zones o\u00f9 il faut faire<br \/>\npreuve de prudence. Il ne s&rsquo;agit pas<br \/>\nd&rsquo;une ressource exhaustive et il est<br \/>\nrecommand\u00e9 qu&rsquo;avant chaque vol, les<br \/>\npilotes de drones effectuent une \u00e9tude<br \/>\nde la r\u00e9gion et consultent \u00e9galement les<br \/>\ndocuments de r\u00e9f\u00e9rence suivants : <\/p>\n<p>\u2022 Avis aux aviateurs (NOTAM) pour le<br \/>\nlieu du vol<\/p>\n<p>\u2022 Le Suppl\u00e9ment de vol &#8211; Canada<br \/>\n\u2022 Manuel des espaces a\u00e9riens d\u00e9sign\u00e9s<br \/>\n\u2022 Cartes a\u00e9ronautiques pertinentes \u00e0 <\/p>\n<p>la r\u00e9gion dans laquelle vous pilotez<br \/>\nEn g\u00e9n\u00e9ral, \u00e0 moins de suivre les<br \/>\nproc\u00e9dures de Transports Canada,<br \/>\nvous ne pouvez pas voler \u00e0 moins de<br \/>\n5,6 kilom\u00e8tres (trois milles marins) d&rsquo;un<br \/>\na\u00e9roport figurant dans le Suppl\u00e9ment de<br \/>\nvol &#8211; Canada et vous ne pouvez pas voler<br \/>\n\u00e0 moins de 1,9 kilom\u00e8tre (un mille marin)<br \/>\ndes h\u00e9liports ou a\u00e9rodromes utilis\u00e9s<br \/>\nuniquement par des h\u00e9licopt\u00e8res. Les vols<br \/>\nde drone sont \u00e9galement interdits dans les<br \/>\nparcs nationaux, sur les sites d&rsquo;urgence<br \/>\nou \u00e0 proximit\u00e9 ou au-dessus d&rsquo;\u00e9v\u00e9nements <\/p>\n<p>annonc\u00e9s comme des concerts en plein air<br \/>\nou des \u00e9v\u00e9nements sportifs. Dans chaque<br \/>\ncas, la permission peut \u00eatre demand\u00e9e,<br \/>\nmais peut ne pas \u00eatre accord\u00e9e.<\/p>\n<p>OBSERVATIONS FINALES <\/p>\n<p>J&rsquo;ai obtenu mon certificat de pilote de base<br \/>\net j&rsquo;ai enregistr\u00e9 mon drone DJI Phantom<br \/>\n3 Professional aupr\u00e8s de TC. Bien que<br \/>\nj&rsquo;aimerais obtenir mon certificat de pilote<br \/>\navanc\u00e9 \u00e0 un moment donn\u00e9, la plupart du<br \/>\ntemps, j&rsquo;utilise mon drone dans des r\u00e9gions<br \/>\nrurales en espace a\u00e9rien de classe G. Entre<br \/>\ncela et la n\u00e9cessit\u00e9 de passer \u00e0 un drone<br \/>\nplus r\u00e9cent pour les op\u00e9rations avanc\u00e9es,<br \/>\nj&rsquo;ai jusqu&rsquo;\u00e0 pr\u00e9sent d\u00e9cid\u00e9 de m&rsquo;en tenir<br \/>\naux op\u00e9rations de base. Pour mes besoins<br \/>\nactuels, l&rsquo;investissement suppl\u00e9mentaire<br \/>\nen temps et en argent est sup\u00e9rieur \u00e0 ce<br \/>\nque je suis pr\u00eat \u00e0 engager. <\/p>\n<p>Dans l&rsquo;ensemble, je pense que les<br \/>\nnouvelles r\u00e8gles sont plus claires, car<br \/>\nelles exigent des connaissances de<br \/>\nbase sur la fa\u00e7on de piloter un drone en<br \/>\ntoute s\u00e9curit\u00e9. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 25Return to CONTENTS<\/p>\n<p>https:\/\/nrc.canada.ca\/en\/drone-tool\/<\/p>\n<p>P roperty ownership has become more complex as our living lifestyles have evolved. For<br \/>\nexample, in the suburbs, large green<br \/>\nelectrical transformer boxes or telephone<br \/>\nboxes can be seen on front lawns. In urban<br \/>\nareas, there are power lines running<br \/>\nparallel to fence lines in backyards<br \/>\nor shared driveways. On ravine lots,<br \/>\nconservation easements can be seen<br \/>\nrestricting interference.<\/p>\n<p>Easements can be granted<br \/>\nin several forms: by deed, by<br \/>\nprescription (i.e., prolonged,<br \/>\nuninterrupted use, etc.), by<br \/>\nimplication, and by statute. Once<br \/>\nobtained, they will continue until such<br \/>\ntime as they are extinguished, which<br \/>\ncan be achieved in writing, when the<br \/>\ndominant tenement and the servient<br \/>\ntenement are owned by the same<br \/>\nparty, or by statute.<\/p>\n<p>EXPRESS GRANT<\/p>\n<p>An express grant means that the right of<br \/>\nway has been expressly granted and will<br \/>\nbe registered on title in the Land Registry<br \/>\nOffice. Generally, an express grant occurs<br \/>\nwhen the owner of the servient property<br \/>\ngrants an easement to benefit another<br \/>\nproperty or properties. A typical example<br \/>\nof this is when a property owner severs<br \/>\na lot and creates a mutual driveway<br \/>\nbetween the properties. When the<br \/>\nproperty is split, the express grant will<br \/>\nbe registered on title. Like all interests<br \/>\nin land, this must be done in writing,<br \/>\nsince verbal grants are not acceptable. <\/p>\n<p>Easements should be registered on<br \/>\ntitle of both the dominant land as<br \/>\na \u2018together with\u2019 in the thumbnail<br \/>\ndescription and the servient<br \/>\ntenements should be registered as<br \/>\n\u2018subject to\u2019 so that the easement is<br \/>\nproperly recorded.<\/p>\n<p>WHY ARE YOU<br \/>\n   ON MY LAND?<br \/>\nProperty easements are forever (almost)<\/p>\n<p>By Andrew Fortis, Real Estate Lawyer,<br \/>\nHummingbird Lawyers LLP<br \/>\nwww.hummingbirdlaw.com\/<br \/>\nproperty-easements\/<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 26 Return to CONTENTS<\/p>\n<p>http:\/\/www.hummingbirdlaw.com\/property-easements\/<\/p>\n<p>IMPLIED GRANT<\/p>\n<p>The implied grant is a legal doctrine,<br \/>\nwhich provides that an easement will<br \/>\narise because it is necessary for the<br \/>\nuse and enjoyment of the property.<br \/>\nFor example, take a property owner<br \/>\nwho owns a lot and proceeds to sever<br \/>\nit, but this time does not register an<br \/>\neasement for access and the severed lot<br \/>\nis landlocked. There will be an implied<br \/>\neasement for access, as access is<br \/>\nnecessary for the use and enjoyment of<br \/>\nthe land<\/p>\n<p>EASEMENTS OF PRESCRIPTION<\/p>\n<p>A prescriptive easement arises when<br \/>\na right is enjoyed for 20 years without<br \/>\ninterruption or consent by the servient<br \/>\nlandowner. There are specific legal<br \/>\nrequirements before the court will<br \/>\nconsider a right to be enjoyed without<br \/>\nconsent or interruption. For example,<br \/>\nan easement by prescription cannot<br \/>\narise if the servient property owner<br \/>\nprovides the dominant user with<br \/>\npermission every 20 years.<\/p>\n<p>It should be noted that easements<br \/>\nby prescription are limited to those<br \/>\nproperties registered in the Registry<br \/>\nsystem, as opposed to the land<br \/>\nregistered in the Land Titles system,<br \/>\nsince a prescriptive easement cannot be<br \/>\nformed on land registered in Land Titles.<br \/>\nThat said, a prescriptive easement,<br \/>\nwhich first arose under Registry, can<br \/>\ncontinue if the property has been<br \/>\nconverted to the Land Titles system.<\/p>\n<p>EASEMENT CONCERNS<\/p>\n<p>An easement may not be used contrary<br \/>\nto its intended benefit when it was<br \/>\ncreated. For example, an easement<br \/>\nfor foot travel does not include vehicle<br \/>\naccess. If the servient owner complains<br \/>\nabout an increase or expanded use of<br \/>\nan easement, the courts will resolve<br \/>\nthe matter by deciding whether the <\/p>\n<p>current use was within the original<br \/>\ncontemplation of the parties when<br \/>\nthe easement was created. Thus, it is<br \/>\nimportant to see the precise language<br \/>\nof the easement and, when it is being<br \/>\ndrafted, to ensure that it captures all of<br \/>\nthe intended uses.<\/p>\n<p>ANCILLARY RIGHTS<\/p>\n<p>Ancillary rights recognize that an<br \/>\neasement may also include specific<br \/>\nrights to make the easement<br \/>\nmeaningful. For example, an easement<br \/>\nto access island properties will<br \/>\ninclude the right to install a dock and a<br \/>\nvehicle turn-around area, even though<br \/>\nthe easement does not specifically<br \/>\nprovide so. The ancillary right must be<br \/>\nnecessary for the easement and not just<br \/>\nconvenient or reasonable.<\/p>\n<p>EXTINGUISHMENT<\/p>\n<p>Easements are not easily removed.<br \/>\nNon-use by the dominant owner is not<br \/>\nsufficient to be considered a release of<br \/>\neasement. There must be some action by<br \/>\nthe owner of the dominant tenement that<br \/>\ndemonstrates an intention to abandon<br \/>\nor terminate the easement, and only the<br \/>\ndominant tenement can be the one to<br \/>\nrelease the easement.<\/p>\n<p>An example of extinguishment of<br \/>\nan easement is where an owner of a<br \/>\ndominant tenement does not use a right<br \/>\nof way for many years, and subsequently<br \/>\nplants trees and installs a fence to<br \/>\nblock the easement. Also, easements<br \/>\nmay be extinguished if the servient land<br \/>\nand easements are expropriated by a<br \/>\nthird party, or if the dominant tenement<br \/>\nand servient tenement are owned by the<br \/>\nsame party.<\/p>\n<p>REMEDIES<\/p>\n<p>Abatements and actions are two<br \/>\nmethods available to provide remedies<br \/>\nfor disputes over easements. Although <\/p>\n<p>not the preferred approach, an<br \/>\nabatement allows one party to remove<br \/>\nthe obstruction to the easement.<br \/>\nExamples of this would be where the<br \/>\nowner of a dominant tenement removes<br \/>\nan obstruction from a right of way, or<br \/>\nthe owner of the servient tenement<br \/>\nremoves any cause of increased traffic<br \/>\non the easement. By far, relief by<br \/>\naction is the preferred remedy and can<br \/>\nproduce damages (monetary benefits)<br \/>\nor an injunction to prevent further<br \/>\nbreaches to the terms of the easement.<br \/>\nThe moral here is to not engage in<br \/>\nself-help remedies, because, if they are<br \/>\nwrong, they create a worse position.<\/p>\n<p>CONCLUSION<\/p>\n<p>Easements are historic, nuance-riddled<br \/>\nreal property issues whose existence is<br \/>\nto protect property rights by ensuring<br \/>\nall people have the reasonable<br \/>\nenjoyment of their land and can be<br \/>\nprovided with crucial services, even if<br \/>\nit involves other properties. If owners<br \/>\nof an easement right or a dominant<br \/>\ntenement want to know their rights or<br \/>\nobligations, they should start with what<br \/>\nthe registered easement provides for.<br \/>\nFrom there, or if nothing is registered,<br \/>\nthey should seek legal advice.<\/p>\n<p>Disclaimer: The information provided<br \/>\nherein is for general informational and<br \/>\neducational purposes only. It is not<br \/>\nintended and should not be construed to<br \/>\nconstitute legal advice. The information<br \/>\ncontained herein may not be applicable<br \/>\nin all situations and may not, after<br \/>\nthe date of its presentation, even<br \/>\nreflect the most current authority.<br \/>\nNothing contained herein should<br \/>\nbe relied or acted upon without the<br \/>\nbenefit of legal advice based upon the<br \/>\nparticular facts and circumstances<br \/>\npresented, and nothing herein should<br \/>\nbe construed otherwise. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 27Return to CONTENTS<\/p>\n<p>POURQUOI \u00caTES-VOUS<br \/>\n SUR MES TERRES?<br \/>\nLes servitudes fonci\u00e8res sont (presque) \u00e9ternelles<\/p>\n<p>Par Andrew Fortis, Real Estate Lawyer, Hummingbird Lawyers LLP<br \/>\nwww.hummingbirdlaw.com\/property-easements\/<\/p>\n<p>L e titre de propri\u00e9t\u00e9 fonci\u00e8re devient plus complexe \u00e0 mesure que nos modes de vie \u00e9voluent.<br \/>\nPar exemple, dans les banlieues, de<br \/>\ngrandes armoires de transformateurs<br \/>\n\u00e9lectriques ou de cabines t\u00e9l\u00e9phoniques<br \/>\nvertes peuvent \u00eatre vues sur les pelouses<br \/>\navant. Dans les zones urbaines, il y a des<br \/>\nlignes \u00e9lectriques parall\u00e8les aux lignes<br \/>\nde cl\u00f4ture dans les cours arri\u00e8re ou les<br \/>\nall\u00e9es communes. Sur les lots en bordure<br \/>\nde ravins, on peut voir des servitudes de<br \/>\nconservation qui limitent l&rsquo;interf\u00e9rence. <\/p>\n<p>Les servitudes peuvent \u00eatre accord\u00e9es<br \/>\nsous plusieurs formes : par acte, par<br \/>\nprescription (c.-\u00e0-d. utilisation prolong\u00e9e,<br \/>\nininterrompue, etc.), par implication et<br \/>\npar voie l\u00e9gislative. Une fois obtenues,<br \/>\nelles se poursuivront jusqu&rsquo;\u00e0 ce qu&rsquo;elles<br \/>\nsoient \u00e9teintes, ce qui peut se faire, soit<br \/>\npar \u00e9crit, lorsque le fonds dominant et le<br \/>\nfonds servant appartiendront \u00e0 la m\u00eame<br \/>\npartie, soit par ordonnance. <\/p>\n<p>CONCESSION EXPRESSE <\/p>\n<p>Une concession expresse signifie que<br \/>\nle droit de passage a \u00e9t\u00e9 express\u00e9ment<br \/>\naccord\u00e9 et qu&rsquo;il sera enregistr\u00e9 au bureau<br \/>\nd&rsquo;enregistrement foncier. En g\u00e9n\u00e9ral, une<br \/>\nconcession expresse est accord\u00e9e lorsque<br \/>\nle propri\u00e9taire du bien servant accorde une<br \/>\nservitude au profit d&rsquo;un ou de plusieurs<br \/>\nautres biens. Un exemple typique de cela<br \/>\nest lorsqu&rsquo;un propri\u00e9taire foncier coupe<br \/>\nun terrain et cr\u00e9e une all\u00e9e commune<br \/>\nentre les propri\u00e9t\u00e9s. Lors de la scission du<br \/>\nbien, la concession expresse sera inscrite<br \/>\nsur le titre de propri\u00e9t\u00e9. Comme tous les<br \/>\nint\u00e9r\u00eats fonciers, cela doit se faire par<br \/>\n\u00e9crit, car les concessions verbales ne sont<br \/>\npas acceptables. Les servitudes devraient<br \/>\n\u00eatre enregistr\u00e9es \u00e0 la fois sur le titre de<br \/>\npropri\u00e9t\u00e9 du terrain dominant en tant que<br \/>\n\u00ab avec \u00bb dans la description en vignette et<br \/>\nles servitudes devraient \u00eatre enregistr\u00e9es<br \/>\ncomme \u00ab assujetties \u00bb afin que la servitude<br \/>\nsoit correctement enregistr\u00e9e.  <\/p>\n<p>Return to CONTENTSCanadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 28<\/p>\n<p>http:\/\/www.hummingbirdlaw.com\/property-easements\/<\/p>\n<p>CONCESSION IMPLICITE <\/p>\n<p>La concession implicite est une doctrine<br \/>\njuridique qui pr\u00e9voit qu&rsquo;une servitude<br \/>\nna\u00eetra parce qu&rsquo;elle est n\u00e9cessaire \u00e0<br \/>\nl&rsquo;utilisation et \u00e0 la jouissance du bien.<br \/>\nPar exemple, prenons le cas d&rsquo;un<br \/>\npropri\u00e9taire foncier qui est propri\u00e9taire<br \/>\nd&rsquo;un lot et qui proc\u00e8de \u00e0 le s\u00e9parer,<br \/>\nmais cette fois-ci, il n&rsquo;enregistre pas<br \/>\nde servitude d&rsquo;acc\u00e8s et le lot loti est<br \/>\nenclav\u00e9. Il y aura une servitude implicite<br \/>\nd&rsquo;acc\u00e8s, car l&rsquo;acc\u00e8s est n\u00e9cessaire \u00e0<br \/>\nl&rsquo;utilisation et \u00e0 la jouissance du terrain. <\/p>\n<p>SERVITUDES NORMATIVES<\/p>\n<p>Il y a servitude normative lorsqu&rsquo;un<br \/>\ndroit est exerc\u00e9 pendant 20 ans sans<br \/>\ninterruption ni consentement du<br \/>\npropri\u00e9taire foncier servant. Il y a des<br \/>\nexigences l\u00e9gales sp\u00e9cifiques avant<br \/>\nque le tribunal ne consid\u00e8re qu&rsquo;un droit<br \/>\npeut \u00eatre exerc\u00e9 sans consentement ni<br \/>\ninterruption. Par exemple, une servitude<br \/>\nnormative ne peut \u00eatre \u00e9tablie si le<br \/>\npropri\u00e9taire du bien servant donne<br \/>\nl&rsquo;autorisation \u00e0 l&rsquo;utilisateur dominant<br \/>\ntous les 20 ans. <\/p>\n<p>Il est \u00e0 noter que les servitudes<br \/>\nnormatives sont limit\u00e9es aux propri\u00e9t\u00e9s<br \/>\nenregistr\u00e9es dans le syst\u00e8me<br \/>\nd&rsquo;enregistrement, par opposition aux<br \/>\nterres enregistr\u00e9es dans le syst\u00e8me<br \/>\nd&rsquo;enregistrement des titres fonciers,<br \/>\npuisqu&rsquo;une servitude normative ne peut<br \/>\n\u00eatre form\u00e9e sur une terre enregistr\u00e9e<br \/>\ndans le syst\u00e8me d&rsquo;enregistrement des<br \/>\ntitres fonciers. Cela dit, une servitude<br \/>\nnormative, qui a d&rsquo;abord \u00e9t\u00e9 \u00e9tablie en<br \/>\nvertu du r\u00e9gime d&rsquo;enregistrement, peut<br \/>\n\u00eatre maintenue si la propri\u00e9t\u00e9 a \u00e9t\u00e9<br \/>\nconvertie au r\u00e9gime d&rsquo;enregistrement<br \/>\nfoncier. <\/p>\n<p>PR\u00c9OCCUPATIONS RELATIVES  <\/p>\n<p>\u00c0 LA SERVITUDE <\/p>\n<p>Une servitude ne peut \u00eatre utilis\u00e9e \u00e0<br \/>\nl&rsquo;encontre de l&rsquo;avantage auquel elle \u00e9tait<br \/>\ndestin\u00e9e au moment de sa cr\u00e9ation.<br \/>\nPar exemple, une servitude pour les<br \/>\nd\u00e9placements \u00e0 pied ne comprend pas<br \/>\nl&rsquo;acc\u00e8s aux v\u00e9hicules. Si le serviteur<br \/>\nse plaint d&rsquo;une augmentation ou d&rsquo;une <\/p>\n<p>extension de l&rsquo;utilisation d&rsquo;une servitude,<br \/>\nles tribunaux trancheront la question<br \/>\nen d\u00e9cidant si l&rsquo;utilisation actuelle \u00e9tait<br \/>\nconforme \u00e0 l&rsquo;intention initiale des parties<br \/>\nlorsque la servitude a \u00e9t\u00e9 cr\u00e9\u00e9e. Il est<br \/>\ndonc important de voir le libell\u00e9 pr\u00e9cis de<br \/>\nla servitude et, lorsqu&rsquo;elle est r\u00e9dig\u00e9e,<br \/>\nde s&rsquo;assurer qu&rsquo;elle englobe toutes les<br \/>\nutilisations pr\u00e9vues. <\/p>\n<p>DROITS ACCESSOIRES<\/p>\n<p>Les droits accessoires reconnaissent<br \/>\nqu&rsquo;une servitude peut aussi comprendre<br \/>\ndes droits particuliers pour la rendre<br \/>\nsignificative. Par exemple, une servitude<br \/>\nd&rsquo;acc\u00e8s aux propri\u00e9t\u00e9s insulaires<br \/>\ncomprendra le droit d&rsquo;installer un quai<br \/>\net une aire de man\u0153uvre des v\u00e9hicules,<br \/>\nm\u00eame si la servitude ne le pr\u00e9voit pas<br \/>\nexpress\u00e9ment. Le droit accessoire doit<br \/>\n\u00eatre n\u00e9cessaire pour la servitude et non<br \/>\nseulement pratique ou raisonnable. <\/p>\n<p>EXTINCTION <\/p>\n<p>Les servitudes ne sont pas faciles<br \/>\n\u00e0 annuler. La non-utilisation par le<br \/>\npropri\u00e9taire dominant n&rsquo;est pas suffisante<br \/>\npour \u00eatre consid\u00e9r\u00e9e comme un abandon<br \/>\nde servitude. Il doit y avoir une action de<br \/>\nla part du propri\u00e9taire du fonds dominant<br \/>\nqui d\u00e9montre une intention d&rsquo;abandonner<br \/>\nou de r\u00e9silier la servitude, et seul le<br \/>\nfonds dominant peut \u00eatre celui qui lib\u00e8re<br \/>\nla servitude. <\/p>\n<p>Un exemple d&rsquo;extinction d&rsquo;une<br \/>\nservitude est le cas du propri\u00e9taire d\u2019un<br \/>\nfonds dominant qui n&rsquo;utilise pas un droit<br \/>\nde passage pendant de nombreuses<br \/>\nann\u00e9es, puis plante des arbres et installe<br \/>\nune cl\u00f4ture pour bloquer la servitude.<br \/>\nLes servitudes peuvent aussi \u00eatre \u00e9teintes<br \/>\nsi le terrain servant et les servitudes<br \/>\nsont expropri\u00e9s par un tiers, ou si le<br \/>\nfonds dominant et le fonds servant<br \/>\nappartiennent \u00e0 la m\u00eame partie. <\/p>\n<p>REM\u00c8DES<\/p>\n<p>Les abattements et les actions en justice<br \/>\nsont deux m\u00e9thodes disponibles pour<br \/>\noffrir des recours en cas de diff\u00e9rends<br \/>\nau sujet des servitudes. Bien qu&rsquo;il ne<br \/>\ns&rsquo;agisse pas de l&rsquo;approche privil\u00e9gi\u00e9e, un <\/p>\n<p>abattement permet \u00e0 une partie d&rsquo;enlever<br \/>\nl&rsquo;obstacle \u00e0 la servitude. Par exemple,<br \/>\nle propri\u00e9taire d&rsquo;un immeuble dominant<br \/>\nenl\u00e8ve un obstacle d&rsquo;une emprise ou<br \/>\nle propri\u00e9taire de l&rsquo;immeuble servant<br \/>\nenl\u00e8ve toute cause de circulation accrue<br \/>\nsur la servitude. De loin, la r\u00e9paration<br \/>\npar action est le recours privil\u00e9gi\u00e9 et<br \/>\npeut produire des dommages-int\u00e9r\u00eats<br \/>\n(avantages p\u00e9cuniaires) ou une injonction<br \/>\npour emp\u00eacher d&rsquo;autres infractions aux<br \/>\nconditions de la servitude. La morale<br \/>\nici est de ne pas s&rsquo;engager dans des<br \/>\nrem\u00e8des improvis\u00e9s, parce que, s&rsquo;ils ont<br \/>\ntort, ils cr\u00e9ent une situation pire. <\/p>\n<p>CONCLUSION<\/p>\n<p>Les servitudes sont des \u00e9nigmes<br \/>\nimmobili\u00e8res historiques, comportant<br \/>\ndes nuances, dont l&rsquo;existence est de<br \/>\nprot\u00e9ger les droits de propri\u00e9t\u00e9 en<br \/>\ns&rsquo;assurant que toutes les personnes<br \/>\naient la jouissance raisonnable de leurs<br \/>\nterres et puissent recevoir des services<br \/>\nessentiels, m\u00eame si elles concernent<br \/>\nd&rsquo;autres propri\u00e9t\u00e9s. Si les propri\u00e9taires<br \/>\nd&rsquo;une servitude ou d&rsquo;un fonds dominant<br \/>\nveulent conna\u00eetre leurs droits ou<br \/>\nobligations, ils devraient commencer par<br \/>\nce que pr\u00e9voit la servitude enregistr\u00e9e.<br \/>\nDe l\u00e0, ou si rien n&rsquo;est enregistr\u00e9, ils<br \/>\ndevraient consulter un avocat. <\/p>\n<p>D\u00e9ni de responsabilit\u00e9 : Les<br \/>\nrenseignements fournis dans le<br \/>\npr\u00e9sent document sont fournis \u00e0 titre<br \/>\nd&rsquo;information g\u00e9n\u00e9rale et \u00e0 des fins<br \/>\n\u00e9ducatives seulement. Il ne s&rsquo;agit pas<br \/>\nd&rsquo;un avis juridique et ne doit pas \u00eatre<br \/>\ninterpr\u00e9t\u00e9 comme tel. L&rsquo;information<br \/>\ncontenue dans le pr\u00e9sent document<br \/>\npeut ne pas s&rsquo;appliquer \u00e0 toutes les<br \/>\nsituations et peut ne pas refl\u00e9ter, apr\u00e8s<br \/>\nla date de sa pr\u00e9sentation, l&rsquo;autorit\u00e9 la<br \/>\nplus r\u00e9cente. Rien de ce qui est contenu<br \/>\ndans le pr\u00e9sent document ne doit \u00eatre<br \/>\nconsid\u00e9r\u00e9 comme fiable ou applicable<br \/>\nsans le b\u00e9n\u00e9fice d&rsquo;un avis juridique<br \/>\nfond\u00e9 sur les faits et circonstances<br \/>\nparticuliers pr\u00e9sent\u00e9s, et rien dans<br \/>\nle pr\u00e9sent document ne doit \u00eatre<br \/>\ninterpr\u00e9t\u00e9 autrement. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 29Return to CONTENTS<\/p>\n<p>BY SHERRY SMALRIDGE, CRA, P. APP <\/p>\n<p>Senior Review Appraiser, National Residential Appraisal Oversight, Bank of Montreal<\/p>\n<p>Your input matters<br \/>\nmore than you realize<\/p>\n<p>Y our lenders\u2019 needsEvery report needs to meet Canadian Uniform Standards of Professional Appraisal<br \/>\nPractice (CUSPAP) requirements, but your<br \/>\nlenders also need details about the subject<br \/>\nproperty that matter to them. Banks have<br \/>\ntheir own set of property standards that<br \/>\nare the minium requirements a property<br \/>\nmust meet in order for the bank to accept<br \/>\nit as collateral for a loan. Lenders receive<br \/>\nthousands of residential appraisal reports<br \/>\nevery month and they rely on technology to<br \/>\nhelp track and flag the important details<br \/>\nwithin a report. <\/p>\n<p>Every check box and all the narrative<br \/>\ndetails you input in the report matter.<br \/>\nBefore joining the bank as an Appraisal<br \/>\nReviewer, I did not think these check<br \/>\nboxes really mattered, but now my<br \/>\nunderstanding has completely changed.<br \/>\nThese check boxes and your imput are<br \/>\nvery important. Technology is used to scan<br \/>\nyour reports for ticks in these check boxes<br \/>\nand for key words in your narratives.<\/p>\n<p>The form report is designed to keep<br \/>\nyou on track to provide a thorough<br \/>\ndescription of the subject property.<br \/>\nRemember, the person reading the report<br \/>\nhas not seen the subject property or may<br \/>\nnot be familiar with the area in which the<br \/>\nproperty is situated. Items you take for <\/p>\n<p>granted because you are familiar with the<br \/>\nsubject property and the area may not be<br \/>\nknown to the reader or reviewer of your<br \/>\nreport. Going through your report should<br \/>\nallow the reader to see it as through your<br \/>\neyes. The following are the common items<br \/>\nthat lenders want to know about and see<br \/>\nthoughout the report. <\/p>\n<p>What the lender may be  <\/p>\n<p>looking for in a form report<\/p>\n<p>Detrimental Conditions<br \/>\nSince the new 0518 form came out last<br \/>\nyear, lenders have seen a large decline in<br \/>\nthe use of the check box for Detrimental<br \/>\nConditions Observed. Lenders see<br \/>\nnarrative on items that are indicated to<br \/>\nbe adverse influences, but the check<br \/>\nboxes are left unchecked. This will not<br \/>\ntrigger the addendum for the Detrimental<br \/>\nConditions page. Lenders use technology<br \/>\nto scan for ticks in these check boxes so<br \/>\nthat these items can be quickly brought<br \/>\nto the reader\u2019s attention. This will not<br \/>\nwork without the check box being ticked.<br \/>\nThe Detrimental Conditions check box is in<br \/>\nthree areas: the neighbourhood, site, and<br \/>\nimprovements sections of the report.<\/p>\n<p>Zoning\/Highest and Best Use<\/p>\n<p>The zoning of the property and whether or<br \/>\nnot it conforms is important information <\/p>\n<p>to the bank; this is a check box for which<br \/>\nlenders scan. If a property has a secondary<br \/>\nsuite, lenders would like to know first if it is<br \/>\nallowable under the current zoning. Stating<br \/>\njust \u2018residential\u2019 when the subject has a<br \/>\nsecondary suite is not enough. Lenders rely<br \/>\non the appraiser to look at the zoning to<br \/>\nsee if it allows for the secondary suite, and<br \/>\nrealize you cannot state if the suite meets<br \/>\nall the by-laws and fire code requirements. <\/p>\n<p>Here is an example of a well-explained<br \/>\nzoning from a recent report: \u201cThe subject<br \/>\nsite is zoned RS-1, which allows for the<br \/>\ndevelopment of a secondary suite or<br \/>\nlaneway house on a minimum site size of<br \/>\n334 meters squared.\u201d <\/p>\n<p>Often, in BC and Ontario, lenders see<br \/>\nconfusing things in a report about zoning,<br \/>\nconformity, and what was observed on<br \/>\nthe site. Lenders see things like \u2018Zoning:<br \/>\nresidential single-family dwelling, check<br \/>\nbox for use conforms: Yes.\u2019 Then, in the<br \/>\nHBU existing use, lenders see: \u2018Residential<br \/>\nSingle-Family\u2019 and, in the improvements<br \/>\nsection, lenders see \u2018there are three suites<br \/>\nin the dwelling.\u2019 Is this really conforming?<br \/>\nAre all these suites legally allowable per the<br \/>\nzoning? Be clear that lenders have not read<br \/>\nthe zoning use and the reader of the report<br \/>\nis not clear that you have an understanding<br \/>\nas to what is legally allowable. Then lenders<br \/>\nlook at the grid and sometimes appraisers <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 30 Return to CONTENTS<\/p>\n<p>PROFESSIONAL PRACTICE MATTERS<\/p>\n<p>apply adjustments that align (or not) with<br \/>\nwhat they have previously explained or<br \/>\ndescribed. Be clear and make sure that<br \/>\nwhat you are writing in one section matches<br \/>\nwhat is said further in your report. There<br \/>\nshould be a logical flow; anyone reading it<br \/>\nshould have an accurate picture of what you<br \/>\nare appraising.<\/p>\n<p>Direct comparison approach<\/p>\n<p>In the grid, lenders focus on your total gross<br \/>\nand net adjustments, where technology is<br \/>\nused to look at these percentages. If you<br \/>\napply your adjustments incorrectly, you<br \/>\ncould be causing an unnecessary flag to<br \/>\noccur. It is surprising how often lenders<br \/>\nsee adjustments applied incorrectly. Take<br \/>\na moment at the end of every report and<br \/>\ndouble check the adjustments you have<br \/>\napplied and reread your narrative \u2013 it all<br \/>\nshould align. Lenders will not accept a<br \/>\nreport without an appraiser putting any<br \/>\nadjustments on the grid, because the gross<br \/>\nand net percentage would be too high. When<br \/>\nan appraiser did this recently, the lenders<br \/>\nreturned the report and asked for the<br \/>\nadjustments to be applied appropriately.<\/p>\n<p>Sales history<\/p>\n<p>Sales history of the subject is also an<br \/>\narea lenders review closely. Ensure that<br \/>\nyou are providing all the details of the<br \/>\nhistory. If the subject property is currently<br \/>\nlisted, it is important to provide all the<br \/>\ndates and price changes. Appraisers often<br \/>\ndo not give us these details, but it is a<br \/>\nCUSPAP requirement.<\/p>\n<p>Exposure time<\/p>\n<p>Exposure time is of importance to the bank<br \/>\nas well. If there are seasonal fluctuations,<br \/>\nplease explain them. You are the expert<br \/>\nand lenders rely on you.<\/p>\n<p>Reconciliation<\/p>\n<p>Reconcile your approaches used through<br \/>\nwhat you provided earlier in the report and<br \/>\nlet the reader understand your conclusions.<br \/>\nThe reader of your report is not necessarily<br \/>\nan appraiser.<\/p>\n<p>Certification and  <\/p>\n<p>professional assistance<\/p>\n<p>A new item on the form is Question #8 in<br \/>\nthe Certification section, which addresses<br \/>\nwhether or not you have required profess-<br \/>\nional assistance. There are two check<br \/>\nboxes \u2013 you are required to answer this<br \/>\nquestion by ticking one of the two boxes.<br \/>\nLenders often see that this question<br \/>\nis overlooked.<\/p>\n<p>In summary, these are some of the<br \/>\nhighlighted areas that are important to<br \/>\nthe lender and how you answer the check<br \/>\nboxes is very important. Good data in,<br \/>\ngood data out.<\/p>\n<p>Some final points to  <\/p>\n<p>remember for your reports<\/p>\n<p>Ensure your reports meet the terms of<br \/>\nreference for that client\/lender.<\/p>\n<p>If you are using the current form,<br \/>\nthere is no need to have extra addendum <\/p>\n<p>pages with the assumptions, limiting<br \/>\nconditions, disclaimers and limitations<br \/>\nof liability. These are already in<br \/>\nthe report.<\/p>\n<p>Review your addendum comments.<br \/>\nIf you quote something from an outdated<br \/>\nversion of CUSPAP, lenders see that you<br \/>\nare not up to date with what is in your<br \/>\nreport. When was the last time you went<br \/>\nthrough your report? <\/p>\n<p>This is also true with statements<br \/>\nabout the market. If your addendum has<br \/>\ncomments about the uptick from 2017,<br \/>\nit is not really relevant to the spring of<br \/>\n2019. Take a quick review of the parts of<br \/>\nyour report you stopped looking at; you<br \/>\nmay be surprised at what you find.<\/p>\n<p>Remember to delete empty pages and<br \/>\nuse spellcheck.<\/p>\n<p>Hopefully, these points will be helpful<br \/>\nto you in improving your reports. I look<br \/>\nforward to seeing your next appraisal. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 31Return to CONTENTS<\/p>\n<p>L es besoins de vos pr\u00eateurs Chaque rapport doit satisfaire aux exigences des Normes uniformes de pratique<br \/>\nprofessionnelle en mati\u00e8re d&rsquo;\u00e9valuation au<br \/>\nCanada (NUPPEC), mais vos pr\u00eateurs ont<br \/>\n\u00e9galement besoin de d\u00e9tails sur le bien<br \/>\nimmobilier en question qui les concerne.<br \/>\nLes banques ont leurs propres normes<br \/>\nen mati\u00e8re de biens immobiliers, qui sont<br \/>\nles exigences minimales auxquelles une<br \/>\npropri\u00e9t\u00e9 doit satisfaire pour que la banque<br \/>\npuisse l&rsquo;accepter comme garantie pour un<br \/>\npr\u00eat. Les pr\u00eateurs re\u00e7oivent des milliers de<br \/>\nrapports d&rsquo;\u00e9valuation r\u00e9sidentielle chaque<br \/>\nmois et ils comptent sur la technologie pour<br \/>\nles aider \u00e0 suivre et \u00e0 signaler les d\u00e9tails<br \/>\nimportants dans un rapport.  <\/p>\n<p>Chaque case \u00e0 cocher et tous les<br \/>\nd\u00e9tails narratifs que vous entrez dans<br \/>\nle rapport sont importants. Avant de me<br \/>\njoindre \u00e0 la banque \u00e0 titre d&rsquo;examinatrice<br \/>\ndes \u00e9valuations, je ne pensais pas que<br \/>\nces cases \u00e0 cocher avaient vraiment<br \/>\nde l&rsquo;importance, mais maintenant ma<br \/>\ncompr\u00e9hension a compl\u00e8tement chang\u00e9.<br \/>\nCes cases \u00e0 cocher et votre contribution<br \/>\nsont tr\u00e8s importantes. La technologie<br \/>\nest utilis\u00e9e pour analyser vos rapports<br \/>\n\u00e0 la recherche de coches dans ces<br \/>\ncases \u00e0 cocher et de mots cl\u00e9s dans<br \/>\nvos descriptions narratives. <\/p>\n<p>Le rapport sur formulaire est con\u00e7u<br \/>\npour vous garder sur la bonne voie<br \/>\ndans votre description compl\u00e8te de la<br \/>\npropri\u00e9t\u00e9 en question. N&rsquo;oubliez pas<br \/>\nque la personne qui lit le rapport n&rsquo;a<br \/>\npas vu le bien immobilier en question<br \/>\nou qu&rsquo;elle ne conna\u00eet peut-\u00eatre pas bien<br \/>\nle secteur dans lequel il est situ\u00e9. Les<br \/>\n\u00e9l\u00e9ments que vous tenez pour acquis<br \/>\nparce que vous connaissez bien la<br \/>\npropri\u00e9t\u00e9 en question sont peut-\u00eatre<br \/>\ninconnus du lecteur ou de l&rsquo;examinateur<br \/>\nde votre rapport qui ne conna\u00eet pas<br \/>\nl&#8217;emplacement. En parcourant votre<br \/>\nrapport, le lecteur devrait \u00eatre en<br \/>\nmesure de voir \u00e0 travers vos yeux.<br \/>\nVoici les \u00e9l\u00e9ments courants que les<br \/>\npr\u00eateurs veulent conna\u00eetre et voir tout<br \/>\nau long du rapport.<\/p>\n<p>Ce que le pr\u00eateur peut rechercher <\/p>\n<p>dans un rapport sur formulaire <\/p>\n<p>Conditions nuisibles<br \/>\nDepuis le lancement du nouveau<br \/>\nformulaire 0518 l&rsquo;an dernier, les<br \/>\npr\u00eateurs ont constat\u00e9 une baisse<br \/>\nimportante de l&rsquo;utilisation de la case<br \/>\n\u00e0 cocher pour les conditions nuisibles<br \/>\nobserv\u00e9es. Les pr\u00eateurs voient un<br \/>\nexpos\u00e9 narratif sur les \u00e9l\u00e9ments<br \/>\nqui sont indiqu\u00e9s comme \u00e9tant des<br \/>\ninfluences d\u00e9favorables, mais les cases <\/p>\n<p>\u00e0 cocher ne sont pas coch\u00e9es. Cela ne<br \/>\nd\u00e9clenchera pas l&rsquo;addendum pour la page<br \/>\nConditions nuisibles. Les pr\u00eateurs utilisent<br \/>\nla technologie pour rep\u00e9rer les cases \u00e0<br \/>\ncocher afin que ces \u00e9l\u00e9ments puissent<br \/>\n\u00eatre rapidement port\u00e9s \u00e0 l&rsquo;attention du<br \/>\nlecteur. Cela ne fonctionnera pas si la<br \/>\ncase \u00e0 cocher n\u2019est pas coch\u00e9e. La case<br \/>\n\u00e0 cocher Conditions nuisibles se trouve<br \/>\n\u00e0 trois endroits : les sections du rapport<br \/>\nportant sur le quartier, sur le site et sur<br \/>\nles am\u00e9liorations.<\/p>\n<p>Zonage\/Utilisation optimale <\/p>\n<p>Le zonage de la propri\u00e9t\u00e9 et sa conformit\u00e9<br \/>\nou non sont des renseignements<br \/>\nimportants pour la banque; il s&rsquo;agit d&rsquo;une<br \/>\ncase \u00e0 cocher que les pr\u00eateurs v\u00e9rifient.<br \/>\nSi une propri\u00e9t\u00e9 poss\u00e8de un logement<br \/>\nsecondaire, les pr\u00eateurs aimeraient<br \/>\nd&rsquo;abord savoir s\u2019il est admissible en vertu<br \/>\ndu zonage actuel. Il ne suffit pas d&rsquo;indiquer<br \/>\nseulement \u00ab r\u00e9sidentiel \u00bb lorsque la<br \/>\npropri\u00e9t\u00e9 a un logement secondaire.<br \/>\nLes pr\u00eateurs se fient \u00e0 l&rsquo;\u00e9valuateur pour<br \/>\nexaminer le zonage afin de voir s&rsquo;il permet<br \/>\nla construction d&rsquo;un logement secondaire<br \/>\net ils savent bien que vous ne pouvez pas<br \/>\nd\u00e9clarer si le logement respecte tous<br \/>\nles r\u00e8glements municipaux et toutes<br \/>\nles exigences du code de pr\u00e9vention<br \/>\ndes incendies.  <\/p>\n<p>PAR SHERRY SMALRIDGE, CRA, P. APP<\/p>\n<p>\u00c9valuatrice principale des examens, Supervision nationale des \u00e9valuations r\u00e9sidentielles, Banque de Montr\u00e9al<\/p>\n<p>Votre contribution compte<br \/>\nplus que vous ne le pensez<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 32 Return to CONTENTS<\/p>\n<p>PARLONS DE LA PRATIQUE PROFESSIONNELLE<\/p>\n<p>Voici un exemple de zonage bien<br \/>\nexpliqu\u00e9 tir\u00e9 d&rsquo;un rapport r\u00e9cent :<br \/>\n\u00ab Le site en question est zon\u00e9 RS-1, ce qui<br \/>\npermet l&rsquo;am\u00e9nagement d&rsquo;un logement<br \/>\nsecondaire ou d&rsquo;une maison dans une<br \/>\nruelle sur une superficie minimale de<br \/>\n334 m\u00e8tres carr\u00e9s. \u00bb <\/p>\n<p>Souvent, en Colombie-Britannique<br \/>\net en Ontario, les pr\u00eateurs voient des<br \/>\nchoses qui portent \u00e0 confusion dans<br \/>\nun rapport \u00e0 l\u2019\u00e9gard du zonage, de la<br \/>\nconformit\u00e9 et de ce qui a \u00e9t\u00e9 observ\u00e9 sur<br \/>\nle site. Les pr\u00eateurs voient des choses<br \/>\ncomme \u00ab Zonage : maison unifamiliale<br \/>\nr\u00e9sidentielle, case \u00e0 cocher pour usage<br \/>\nconforme : Oui \u00bb.  Puis, dans l&rsquo;utilisation<br \/>\nexistante de l&rsquo;utilisation optimale, les<br \/>\npr\u00eateurs voient : \u00ab maison unifamiliale<br \/>\nr\u00e9sidentielle \u00bb et, dans la section<br \/>\n\u00ab Am\u00e9liorations \u00bb, les pr\u00eateurs voient<br \/>\n\u00ab il y a trois suites dans le logement \u00bb.<br \/>\nSont-elles vraiment conformes? Toutes<br \/>\nces suites sont-elles l\u00e9galement<br \/>\nautoris\u00e9es par le zonage? Sachez que<br \/>\nles pr\u00eateurs n&rsquo;ont pas lu l&rsquo;utilisation<br \/>\ndu zonage et que le lecteur du rapport<br \/>\nn&rsquo;est pas certain que vous comprenez<br \/>\nce qui est permis par la loi. Ensuite, les<br \/>\npr\u00eateurs examinent la grille et parfois les<br \/>\n\u00e9valuateurs appliquent des rajustements<br \/>\nqui correspondent (ou non) \u00e0 ce qu&rsquo;ils<br \/>\nont d\u00e9j\u00e0 expliqu\u00e9 ou d\u00e9crit. Soyez clair<br \/>\net assurez-vous que ce que vous \u00e9crivez<br \/>\ndans une section correspond \u00e0 ce qui est<br \/>\ndit plus loin dans votre rapport. Il devrait<br \/>\ny avoir un flux logique; quiconque lit le<br \/>\nrapport devrait avoir une id\u00e9e pr\u00e9cise de<br \/>\nce que vous \u00e9valuez.<\/p>\n<p>M\u00e9thode de la comparaison directe <\/p>\n<p>Dans la grille, les pr\u00eateurs se<br \/>\nconcentrent sur le total de vos<br \/>\najustements bruts et nets, o\u00f9 la<br \/>\ntechnologie est utilis\u00e9e pour examiner<br \/>\nces pourcentages. Si vous appliquez vos<br \/>\najustements de fa\u00e7on incorrecte, il se<br \/>\npeut que vous provoquiez l&rsquo;apparition<br \/>\nd&rsquo;un indicateur inutile. Il est surprenant <\/p>\n<p>de constater \u00e0 quel point les pr\u00eateurs<br \/>\nvoient souvent des ajustements<br \/>\nmal appliqu\u00e9s. Prenez un moment \u00e0<br \/>\nla fin de chaque rapport, v\u00e9rifiez deux<br \/>\nfois les ajustements que vous avez<br \/>\neffectu\u00e9s et relisez votre expos\u00e9 narratif<br \/>\n&#8211; tout doit \u00eatre align\u00e9. Les pr\u00eateurs<br \/>\nn&rsquo;accepteront pas un rapport sans qu&rsquo;un<br \/>\n\u00e9valuateur n&rsquo;apporte des ajustements \u00e0<br \/>\nla grille, car le pourcentage brut et net<br \/>\nserait trop \u00e9lev\u00e9. Lorsqu&rsquo;un \u00e9valuateur<br \/>\nl&rsquo;a fait r\u00e9cemment, les pr\u00eateurs ont<br \/>\nretourn\u00e9 le rapport et ont demand\u00e9 que<br \/>\nles ajustements soient appliqu\u00e9s de<br \/>\nfa\u00e7on appropri\u00e9e.<\/p>\n<p>Historique des ventes <\/p>\n<p>L&rsquo;historique des ventes du bien en objet<br \/>\nest \u00e9galement un domaine que les<br \/>\npr\u00eateurs examinent de pr\u00e8s. Assurez-<br \/>\nvous de fournir tous les d\u00e9tails de<br \/>\nl&rsquo;historique. Si la propri\u00e9t\u00e9 en question<br \/>\nest pr\u00e9sentement \u00e0 vendre, il est<br \/>\nimportant de fournir toutes les dates<br \/>\net les changements de prix. Souvent,<br \/>\nles \u00e9valuateurs ne nous donnent pas<br \/>\nces d\u00e9tails, mais c&rsquo;est une exigence<br \/>\ndes NUPPEC.<\/p>\n<p>Dur\u00e9e d&rsquo;exposition<\/p>\n<p>La dur\u00e9e d&rsquo;exposition est \u00e9galement<br \/>\nimportante pour la banque. S&rsquo;il y a<br \/>\ndes fluctuations saisonni\u00e8res, veuillez<br \/>\nles expliquer. Vous \u00eates l&rsquo;expert et les<br \/>\npr\u00eateurs comptent sur vous.<\/p>\n<p>Rapprochement <\/p>\n<p>Rapprochez les m\u00e9thodes que vous avez<br \/>\nutilis\u00e9es dans ce que vous avez pr\u00e9sent\u00e9<br \/>\nplus t\u00f4t dans le rapport et veillez \u00e0 ce que<br \/>\nle lecteur comprenne vos conclusions.<br \/>\nLe lecteur de votre rapport n&rsquo;est pas<br \/>\nn\u00e9cessairement un \u00e9valuateur.<\/p>\n<p>Certification et aide professionnelle <\/p>\n<p>Un nouvel \u00e9l\u00e9ment du formulaire est la<br \/>\nquestion no 8 de la section Certification,<br \/>\nqui demande si vous avez eu recours ou <\/p>\n<p>non \u00e0 une aide professionnelle. Il y a deux<br \/>\ncases \u00e0 cocher &#8211; vous devez r\u00e9pondre \u00e0<br \/>\ncette question en cochant l&rsquo;une des deux<br \/>\ncases. Les pr\u00eateurs constatent souvent<br \/>\nque cette question est n\u00e9glig\u00e9e. <\/p>\n<p>En r\u00e9sum\u00e9, il s&rsquo;agit l\u00e0 de certains<br \/>\ndes domaines surlign\u00e9s qui sont<br \/>\nimportants pour le pr\u00eateur et la fa\u00e7on<br \/>\ndont vous r\u00e9pondez aux cases \u00e0 cocher<br \/>\nest tr\u00e8s importante. Bonnes donn\u00e9es \u00e0<br \/>\nl&rsquo;entr\u00e9e, bonnes donn\u00e9es \u00e0 la sortie.  <\/p>\n<p>Quelques derniers points  <\/p>\n<p>\u00e0 retenir pour vos rapports <\/p>\n<p>Assurez-vous que vos rapports<br \/>\nrespectent le mandat de ce client\/<br \/>\npr\u00eateur.<\/p>\n<p>Si vous utilisez le formulaire actuel,<br \/>\nil n&rsquo;est pas n\u00e9cessaire d&rsquo;ajouter des<br \/>\npages suppl\u00e9mentaires contenant les<br \/>\nhypoth\u00e8ses, les conditions limitatives,<br \/>\nles exon\u00e9rations et les limitations de<br \/>\nresponsabilit\u00e9. Celles-ci figurent d\u00e9j\u00e0<br \/>\ndans le rapport.<\/p>\n<p>Passez en revue vos commentaires<br \/>\nen addenda. Si vous citez quelque chose<br \/>\nd&rsquo;une version pass\u00e9e des NUPPEC, les<br \/>\npr\u00eateurs constatent que vous n&rsquo;\u00eates<br \/>\npas \u00e0 jour avec ce qui se trouve dans<br \/>\nvotre rapport. Quand avez-vous lu votre<br \/>\nrapport pour la derni\u00e8re fois? <\/p>\n<p>C&rsquo;est \u00e9galement valable pour les<br \/>\nd\u00e9clarations concernant le march\u00e9.<br \/>\nSi votre addenda contient des<br \/>\ncommentaires sur la hausse de 2017,<br \/>\nce n&rsquo;est pas vraiment pertinent pour<br \/>\nle printemps 2019. Passez rapidement<br \/>\nen revue les parties de votre rapport<br \/>\nque vous avez cess\u00e9 de consulter; vous<br \/>\npourriez \u00eatre surpris de ce que vous<br \/>\ny trouverez.<\/p>\n<p>N&rsquo;oubliez pas de supprimer les<br \/>\npages vides et d&rsquo;utiliser le correcteur<br \/>\northographique.<\/p>\n<p>Nous esp\u00e9rons que ces points<br \/>\nvous seront utiles pour am\u00e9liorer vos<br \/>\nrapports. J&rsquo;ai h\u00e2te de voir votre prochaine<br \/>\n\u00e9valuation. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 33Return to CONTENTS<\/p>\n<p>W hen it comes to realizing a positive career progression, Newfoundland\u2019s Joanne Slaney, AACI, P. App. is definitely making her mark. You may recall that Joanne was chosen for<br \/>\nthe inaugural Appraisal Institute of Canada (AIC) Top Appraiser<br \/>\nUnder 40 Award in 2016. At the time, she was three years into her<br \/>\npromotion as Director and General Manager of the Altus Group\u2019s<br \/>\nNL office in St. John\u2019s. Most recently, that career progression<br \/>\ntook another major step forward when, in January of this year, she<br \/>\nbecame the Vice President, Atlantic Canada, Research Valuation &#038;<br \/>\nAdvisory, Altus Expert Services, Altus Group. <\/p>\n<p>\u201cIt has been quite an amazing journey,\u201d says Joanne. \u201cI feel<br \/>\nproud and honored to be in this position, considering the fact that<br \/>\nI joined Altus Group in 2004 right out of university and thought that<br \/>\nI would give myself one year to see if I liked the job.\u201d<\/p>\n<p>Joanne had actually considered a legal career, however,<br \/>\nwhile pursuing a Commerce degree at Memorial University, she<br \/>\nparticipated in a business co-op program that subsequently led to<br \/>\nlearning about a job opening with Altus Group. She liked the idea of<br \/>\nworking in a position that involved time in an office as well as out in<br \/>\nthe field and that dealt with financial matters involving real estate.<\/p>\n<p>\u201cMy Dad was in construction, so I was always hearing about the<br \/>\ninitial development stages of real estate,\u201d she says. \u201cCombined<br \/>\nwith the financial component of my Commerce degree, it seemed<br \/>\nlike a good fit.\u201d<\/p>\n<p>Joanne Slaney is truly<br \/>\nmaking her mark with<br \/>\nthe Altus Group<\/p>\n<p>I feel proud and honored to be in this<br \/>\nposition, considering the fact that I<br \/>\njoined Altus Group in 2004 right out<br \/>\nof university and thought that I would<br \/>\ngive myself one year to see if I liked<br \/>\nthe job.<\/p>\n<p>Return to CONTENTSCanadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 34<\/p>\n<p>THE FUTURE IS BRIGHT<\/p>\n<p>After an in-depth interview process involving all of the Altus<br \/>\nGroup St. John\u2019s partners, Joanne joined the company as a junior<br \/>\nappraiser. Mentored by partner Neil Hardy, AACI, P. App., she was<br \/>\ngiven the opportunity to job shadow senior members of the firm as<br \/>\nwell as to undertake site inspections, write reports, and be involved<br \/>\nin complex assignments such as large condominium projects.<\/p>\n<p>While immersed in this thorough, on-the-job training, Joanne<br \/>\nalso undertook the University of British Columbia\/AIC Post-<br \/>\nGraduate Certificate in Valuation (PGCV) program and earned her<br \/>\nAACI designation in 2008. While gaining valuable experience in all<br \/>\naspects of real estate appraisal over the next few years, she also<br \/>\nspent time in Altus Group\u2019s Toronto office where she worked on a<br \/>\nnumber of large scale investment assets and underwent in-depth<br \/>\ntraining on the Argus DCF software program. Working hard,<br \/>\ncontinually learning, and eagerly demonstrating her ambitions<br \/>\nto rise in the profession as far as her abilities and attitude would<br \/>\ntake her, she was chosen to be the company\u2019s General Manager<br \/>\nof its St. John\u2019s office in 2013 and subsequently its VP of Atlantic<br \/>\nCanada this year.    <\/p>\n<p>According to Joanne, \u201cI have been extremely fortunate along<br \/>\nthe way. The Altus Group partners in Atlantic Canada were<br \/>\nwonderful people who showed me early on that I could always<br \/>\ncount on their support. With their encouragement, I was able to<br \/>\ngrow in my career.\u201d<\/p>\n<p>In Joanne\u2019s current VP position, she oversees a staff of 27<br \/>\npeople in Atlantic Canada. Along with administrative and business<br \/>\ndevelopment people, this includes 10 AACIs, 10 individuals who<br \/>\nare working towards earning their designations, and a number of<br \/>\nbusiness co-op students that the company hires throughout the<br \/>\nyear. As has been the case in her personal career development,<br \/>\nJoanne is very involved in mentoring and training these people<br \/>\nso that they have every opportunity to realize productive and<br \/>\nsuccessful careers. <\/p>\n<p>\u201cI absolutely enjoy my new position,\u201d says Joanne. \u201cWhile I miss<br \/>\nnot being out in the field as much as before, I am still involved in<br \/>\ncomplex appraisals that our company undertakes, and I relish the<br \/>\nchallenges of managing such a diverse region as Newfoundland &#038;<br \/>\nLabrador, New Brunswick, Prince Edward Island and Nova Scotia. <\/p>\n<p>It is trying to find the balance of the various responsibilities that<br \/>\nkeeps me engaged, challenged and motivated.\u201d<\/p>\n<p>While her career continues to flourish, Joanne always finds<br \/>\ntime to volunteer in ways that enhance both her profession and<br \/>\nthe community. She has served as a director with AIC-NL, became<br \/>\nits first female president, and currently serves on its Marketing<br \/>\nCommittee. When NL hosted the AIC National Conference, she<br \/>\nwas a key member on the local organizing committee. With AIC<br \/>\nnationally, she is currently on the Marketing &#038; Communications<br \/>\nCommittee and was instrumental in developing the AIC website.<br \/>\nWhere the community is concerned, Joanne has expanded<br \/>\nher volunteer efforts beyond the appraisal profession with<br \/>\norganizations such as the NL Building Owners and Managers<br \/>\nAssociation (BOMA), the St. John\u2019s Board of Trade, and Downtown<br \/>\nSt. John\u2019s. <\/p>\n<p>When asked what advice she would give to people entering<br \/>\nthe appraisal profession, Joanne emphasizes that they should<br \/>\nbe willing to take advice and learn from it as well as attend local<br \/>\nand national events in order to network and make important<br \/>\nindustry connections. \u201cMuch of my success can be attributed to<br \/>\nthe connections I have made and the relationships I have built<br \/>\nwith people throughout the profession,\u201d she says.  <\/p>\n<p>Joanne also stresses the importance of earning the prestigious<br \/>\nAACI designation as early as possible in one\u2019s appraisal career.<br \/>\n\u201cIt was obviously a requirement to move up in the ranks of Altus<br \/>\nGroup, since our work involves strictly commercial real estate,\u201d<br \/>\nsays Joanne. \u201cHowever, earning the AACI designation is a major<br \/>\naccomplishment for anyone looking to make a career in real<br \/>\nestate appraisal. It requires a great deal of time and effort as well<br \/>\nas the development of knowledge and skills that are recognized<br \/>\nthroughout Canada and around the world. It enables us to<br \/>\nmaintain an extremely high standard that truly sets us apart.<br \/>\nI feel very proud every time I sign my name and designation to<br \/>\na document.\u201d <\/p>\n<p>From someone who gave herself one year to see if she liked<br \/>\nher job back in 2004, Joanne Slaney is establishing a career<br \/>\nthat is truly remarkable and worthy of admiration throughout<br \/>\nthe profession. <\/p>\n<p>Working hard, continually learning, and eagerly demonstrating her ambitions to<br \/>\nrise in the profession as far as her abilities and attitude would take her, she was<br \/>\nchosen to be the company\u2019s General Manager of its St. John\u2019s office in 2013 and<br \/>\nsubsequently its VP of Atlantic Canada this year.  <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 35Return to CONTENTS<\/p>\n<p>J oanne Slaney, AACI, P. App., de Terre-Neuve, fait incontestablement sa marque lorsqu&rsquo;il s&rsquo;agit de r\u00e9aliser une progression de carri\u00e8re positive. Vous vous souviendrez peut-\u00eatre que Joanne a \u00e9t\u00e9 la premi\u00e8re laur\u00e9ate du Prix de la meilleure<br \/>\n\u00e9valuatrice de moins de 40 ans de l&rsquo;Institut canadien des \u00e9valuateurs (ICE)<br \/>\nen 2016. \u00c0 l&rsquo;\u00e9poque, elle occupait depuis trois ans le poste de directrice et<br \/>\ng\u00e9rante g\u00e9n\u00e9rale du bureau de Terre-Neuve-et-Labrador du Groupe Altus<br \/>\n\u00e0 St. John\u2019s. Plus r\u00e9cemment, cette progression de carri\u00e8re a fait un autre<br \/>\ngrand pas en avant lorsque, en janvier de cette ann\u00e9e, elle est devenue<br \/>\nvice-pr\u00e9sidente de l\u2019\u00c9valuation de la recherche et conseils, des services<br \/>\nexperts Altus pour le Canada atlantique du Groupe Altus. <\/p>\n<p>\u00ab Cela a \u00e9t\u00e9 une aventure extraordinaire \u00bb, dit Joanne. \u00ab Je suis<br \/>\nfi\u00e8re et honor\u00e9e d&rsquo;occuper ce poste, compte tenu du fait que je me<br \/>\nsuis jointe au Groupe Altus en 2004 \u00e0 la sortie de l&rsquo;universit\u00e9 et<br \/>\nque je pensais me donner un an pour voir si j&rsquo;aimais ce genre<br \/>\nde travail. \u00bb <\/p>\n<p>\u00c0 vrai dire, Joanne avait envisag\u00e9 une carri\u00e8re<br \/>\njuridique, mais, tout en poursuivant des \u00e9tudes en<br \/>\ncommerce \u00e0 l&rsquo;Universit\u00e9 Memorial, elle a particip\u00e9 \u00e0 un<br \/>\nprogramme d&rsquo;alternance travail-\u00e9tudes qui l&rsquo;a par la<br \/>\nsuite amen\u00e9e \u00e0 se renseigner sur un poste vacant au<br \/>\nsein du Groupe Altus. Elle aimait l&rsquo;id\u00e9e de travailler<br \/>\ndans un poste qui impliquait du temps dans un<br \/>\nbureau ainsi que sur le terrain et qui traitait de<br \/>\nquestions financi\u00e8res touchant l&rsquo;immobilier. <\/p>\n<p>Joanne Slaney est vraiment<br \/>\nen train de faire sa marque<br \/>\nau sein du Groupe Altus<\/p>\n<p>Je suis fi\u00e8re et honor\u00e9e d&rsquo;occuper ce poste, compte tenu du fait que je me suis<br \/>\njointe au Groupe Altus en 2004 \u00e0 la sortie de l&rsquo;universit\u00e9 et que je pensais me<br \/>\ndonner un an pour voir si j&rsquo;aimais ce genre de travail.  <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 36 Return to CONTENTS<\/p>\n<p>L\u2019AVENIR S\u2019ANNONCE BIEN<\/p>\n<p>\u00ab Mon p\u00e8re \u00e9tait dans le domaine de la construction, de<br \/>\nsorte que je l\u2019entendais toujours parler des premi\u00e8res \u00e9tapes<br \/>\ndu d\u00e9veloppement de l&rsquo;immobilier, dit-elle. Combin\u00e9 avec la<br \/>\ncomposante financi\u00e8re de mon dipl\u00f4me en commerce, \u00e7a m&rsquo;a<br \/>\nsembl\u00e9 un bon choix. \u00bb <\/p>\n<p>Joanne s&rsquo;est jointe \u00e0 l&rsquo;entreprise comme \u00e9valuatrice subalterne,<br \/>\napr\u00e8s une entrevue en profondeur \u00e0 laquelle ont particip\u00e9 tous<br \/>\nles associ\u00e9s du Groupe Altus \u00e0 St. John\u2019s. Sous le mentorat de<br \/>\nl&rsquo;associ\u00e9 Neil Hardy, AACI, P. App., elle a eu l&rsquo;occasion de suivre<br \/>\nles cadres sup\u00e9rieurs du cabinet dans leur travail, d&rsquo;effectuer des<br \/>\ninspections sur place, de r\u00e9diger des rapports et de participer \u00e0<br \/>\ndes t\u00e2ches complexes comme les grands projets de condominiums. <\/p>\n<p>Tout en \u00e9tant plong\u00e9e dans cette intensive formation en cours<br \/>\nd&#8217;emploi, Joanne a \u00e9galement suivi le programme de certificat<br \/>\nd&rsquo;\u00e9tudes sup\u00e9rieures en \u00e9valuation (PGCV) de l&rsquo;Universit\u00e9 de la<br \/>\nColombie-Britannique et a obtenu sa d\u00e9signation d&rsquo;AACI en 2008.<br \/>\nElle a acquis une exp\u00e9rience pr\u00e9cieuse dans tous les aspects<br \/>\nde l&rsquo;\u00e9valuation immobili\u00e8re au cours des ann\u00e9es suivantes en<br \/>\nplus de passer quelques temps au bureau de Toronto du Groupe<br \/>\nAltus, o\u00f9 elle a travaill\u00e9 sur un certain nombre d&rsquo;actifs de<br \/>\nplacement \u00e0 grande \u00e9chelle et a suivi une formation approfondie<br \/>\nsur le programme logiciel Argus DCF. Travaillant d&rsquo;arrache-pied,<br \/>\napprenant continuellement et d\u00e9montrant avec empressement<br \/>\nses ambitions de progresser dans la profession aussi loin que ses<br \/>\ncapacit\u00e9s et son attitude l&rsquo;am\u00e8neraient, elle a \u00e9t\u00e9 choisie comme<br \/>\ng\u00e9rante g\u00e9n\u00e9rale du bureau de St. John&rsquo;s en 2013, puis comme<br \/>\nVP du Canada atlantique cette ann\u00e9e. <\/p>\n<p>\u00ab J&rsquo;ai eu beaucoup de chance en cours de route, dit Joanne.<br \/>\nLes associ\u00e9s du Groupe Altus au Canada atlantique \u00e9taient des<br \/>\ngens merveilleux qui m&rsquo;ont montr\u00e9 tr\u00e8s t\u00f4t que je pouvais toujours<br \/>\ncompter sur leur appui. Gr\u00e2ce \u00e0 leur encouragement, j&rsquo;ai pu<br \/>\ngrandir dans ma carri\u00e8re. \u00bb <\/p>\n<p>\u00c0 son poste actuel de vice-pr\u00e9sidente, Joanne supervise<br \/>\nune \u00e9quipe de 27 personnes au Canada atlantique. En plus des<br \/>\npersonnes charg\u00e9es de l&rsquo;administration et du d\u00e9veloppement<br \/>\ndes affaires, il y a 10 membres AACI, 10 personnes qui travaillent<br \/>\nen vue d&rsquo;obtenir leur titre et un certain nombre d&rsquo;\u00e9tudiants en<br \/>\ncommerce coop\u00e9ratif que l&rsquo;entreprise embauche tout au long de<br \/>\nl&rsquo;ann\u00e9e. Comme elle l&rsquo;a fait dans le cadre de son perfectionnement<br \/>\nprofessionnel personnel, Joanne est tr\u00e8s impliqu\u00e9e dans le<br \/>\nmentorat et la formation de ces personnes afin qu&rsquo;elles aient<br \/>\ntoutes les chances de mener une carri\u00e8re productive et r\u00e9ussie. <\/p>\n<p>\u00ab J&rsquo;adore mon nouveau poste, dit-elle. Bien que je regrette<br \/>\nde ne plus \u00eatre sur le terrain autant qu&rsquo;avant, je suis toujours<br \/>\nimpliqu\u00e9e dans les \u00e9valuations complexes que notre entreprise<br \/>\neffectue, et j&rsquo;adore les d\u00e9fis de la gestion d&rsquo;une r\u00e9gion aussi<br \/>\ndiversifi\u00e9e que Terre-Neuve-et-Labrador, le Nouveau-Brunswick,<br \/>\nl&rsquo;\u00cele-du-Prince-\u00c9douard et la Nouvelle-\u00c9cosse. C\u2019est la n\u00e9cessit\u00e9<br \/>\nde trouver un juste \u00e9quilibre entre mes diverses responsabilit\u00e9s<br \/>\nqui me garde engag\u00e9e, d\u00e9fi\u00e9e et motiv\u00e9e. \u00bb <\/p>\n<p>Bien que sa carri\u00e8re continue de s&rsquo;\u00e9panouir, Joanne trouve toujours<br \/>\nle temps de faire du b\u00e9n\u00e9volat de fa\u00e7on \u00e0 am\u00e9liorer sa profession et<br \/>\nla collectivit\u00e9. Elle a \u00e9t\u00e9 administratrice de l&rsquo;ICE \u00e0 Terre-Neuve-et-<br \/>\nLabrador, dont elle est devenue la premi\u00e8re femme pr\u00e9sidente, et si\u00e8ge<br \/>\nactuellement \u00e0 son Comit\u00e9 de marketing. Lorsque T.-N.-L. a accueilli le<br \/>\nCongr\u00e8s national de l&rsquo;ICE, elle \u00e9tait membre cl\u00e9 du Comit\u00e9 organisateur<br \/>\nlocal. Au sein de l&rsquo;ICE \u00e0 l&rsquo;\u00e9chelle nationale, elle si\u00e8ge actuellement<br \/>\nau Comit\u00e9 du marketing et des communications et a jou\u00e9 un r\u00f4le<br \/>\nd\u00e9terminant dans le d\u00e9veloppement du site Web de l&rsquo;ICE. En ce qui<br \/>\nconcerne la collectivit\u00e9, Joanne a \u00e9largi ses activit\u00e9s b\u00e9n\u00e9voles au-del\u00e0<br \/>\nde la profession d&rsquo;\u00e9valuatrice aupr\u00e8s d&rsquo;organismes comme la Building<br \/>\nOwners and Managers Association (BOMA), la Chambre de commerce<br \/>\nde St. John&rsquo;s et le Downtown St. John\u2019s. <\/p>\n<p>Lorsqu&rsquo;on lui demande quels conseils elle donnerait aux nouveaux<br \/>\n\u00e9valuateurs, Joanne insiste sur le fait qu&rsquo;ils devraient \u00eatre pr\u00eats \u00e0<br \/>\nsuivre les conseils et \u00e0 en tirer des le\u00e7ons, ainsi qu&rsquo;\u00e0 participer \u00e0 des<br \/>\n\u00e9v\u00e9nements locaux et nationaux afin d&rsquo;\u00e9tablir des r\u00e9seaux et des liens<br \/>\nimportants avec l&rsquo;industrie. \u00ab Une grande partie de mon succ\u00e8s peut<br \/>\n\u00eatre attribu\u00e9e aux liens que j&rsquo;ai cr\u00e9\u00e9s et aux relations que j&rsquo;ai \u00e9tablies<br \/>\navec les gens de toute la profession \u00bb, dit-elle. <\/p>\n<p>Joanne souligne \u00e9galement l&rsquo;importance d&rsquo;obtenir le titre<br \/>\nprestigieux d&rsquo;AACI le plus t\u00f4t possible dans une carri\u00e8re d&rsquo;\u00e9valuateur.<br \/>\n\u00ab C&rsquo;\u00e9tait \u00e9videmment une exigence pour gravir les \u00e9chelons du Groupe<br \/>\nAltus, puisque notre travail se limite \u00e0 l&rsquo;immobilier commercial,<br \/>\nexplique Joanne. Toutefois, l&rsquo;obtention de la d\u00e9signation d&rsquo;AACI est<br \/>\nune r\u00e9alisation majeure pour quiconque souhaite faire carri\u00e8re dans le<br \/>\ndomaine de l&rsquo;\u00e9valuation immobili\u00e8re. Elle exige beaucoup de temps et<br \/>\nd&rsquo;efforts, ainsi que l&rsquo;acquisition de connaissances et de comp\u00e9tences<br \/>\nreconnues partout au Canada et dans le monde. Elle nous permet de<br \/>\nmaintenir un niveau extr\u00eamement \u00e9lev\u00e9 qui nous distingue vraiment.<br \/>\nJe suis tr\u00e8s fi\u00e8re chaque fois que je signe mon nom et ma d\u00e9signation<br \/>\nsur un document. \u00bb <\/p>\n<p>Joanne Slaney, qui s&rsquo;\u00e9tait donn\u00e9 un an pour voir si elle aimait<br \/>\nson emploi en 2004, est en train d&rsquo;\u00e9tablir une carri\u00e8re vraiment<br \/>\nremarquable et digne d&rsquo;admiration dans l&rsquo;ensemble de la profession. <\/p>\n<p>Travaillant d&rsquo;arrache-pied, apprenant<br \/>\ncontinuellement et d\u00e9montrant avec<br \/>\nempressement ses ambitions de<br \/>\nprogresser dans la profession aussi<br \/>\nloin que ses capacit\u00e9s et son attitude<br \/>\nl&rsquo;am\u00e8neraient, elle a \u00e9t\u00e9 choisie<br \/>\ncomme g\u00e9rante g\u00e9n\u00e9rale du bureau<br \/>\nde St. John&rsquo;s en 2013, puis comme<br \/>\nVP du Canada atlantique cette ann\u00e9e.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 37Return to CONTENTS<\/p>\n<p>Contractual good<br \/>\nfaith revisited<\/p>\n<p>BY JOHN SHEVCHUK<\/p>\n<p>Litigation Counsel, C. Arb., AAIC (Hon.), RI(BC)<\/p>\n<p>T he common law evolves over time. A new legal principle is introduced in one case and successive cases address whether and how the principle applies in different circumstances. The process creates<br \/>\nuncertainty until the case law considering the point is substantial<br \/>\nenough to provide comprehensive guidance. One ongoing<br \/>\nexample is the contractual duty of good faith given expression<br \/>\nby the Supreme Court of Canada in Bhasin v. Hrynew 2014 SCC<br \/>\n71 [Bhasin]. I discussed the case in this column in 2015 and the<br \/>\nevolution continues today.<\/p>\n<p>The duty of honesty in contractual performance<\/p>\n<p>Through his business Bhasin &#038; Associates, Mr. Bhasin sold<br \/>\neducation saving plans (ESPs) as an \u2018enrollment director\u2019 on<br \/>\nbehalf of the respondent Canadian American Financial Corp.<br \/>\n(Can-Am). Over a period of 10 or so years, Bhasin built up a sales<br \/>\nforce to sell the ESPs and became quite successful.<\/p>\n<p>A 1989 replacement contract with Can-Am contained a<br \/>\nclause providing for automatic renewal at the end of a three-year<br \/>\nterm, unless one of the parties gave a six month notice that the<br \/>\nagreement would not be renewed. At the same time, Can-Am had<br \/>\nan agreement with Mr. Hrynew who, at the time, had the largest<br \/>\nCan-Am agency in Alberta.<\/p>\n<p>Hrynew and Bhasin were competitors and they did not get<br \/>\nalong. The situation was not aided by Can-Am\u2019s appointment of<br \/>\nHyrnew to audit all enrollment directors, including Bhasin. Bhasin<br \/>\nobjected to his competitor reviewing his confidential business<br \/>\nrecords. The trial court judge found that Can-Am repeatedly<br \/>\nmisled Bhasin by telling him that Hyrnew was required to treat<br \/>\nBhasin\u2019s business records as confidential and that the Alberta<br \/>\nSecurities Commission had refused to allow an outside person<br \/>\nto perform the enrollment director audits. Not trusting what <\/p>\n<p>Can-Am was telling him, Bhasin refused to allow Hyrnew to review<br \/>\nhis records. Can-Am gave notice of non-renewal of its contract<br \/>\nwith Bhasin.<\/p>\n<p>During the time that Bhasin was resisting disclosure to Hyrnew,<br \/>\nCan-Am formulated a restructuring of its agencies in Alberta. The<br \/>\nplan included Bhasin working for Hyrnew\u2019s agency. Bhasin knew<br \/>\nnothing of the restructuring plans and, when Bhasin asked if a<br \/>\nmerger was \u201ca done deal,\u201d Can-Am did not admit to this.<\/p>\n<p>Following the non-renewal, Bhasin sued Can-Am and Hrynew.<br \/>\nAs against Can-Am, Bhasin alleged that there was an implied term<br \/>\nof good faith that Can-Am had breached. The Supreme Court of<br \/>\nCanada agreed and, in the course of its decision, the duty of honesty<br \/>\nin contractual performance was born.<\/p>\n<p>Mr. Justice Cromwell, writing for the court, supported the<br \/>\nneed for a general organizing principle of good faith and a duty<br \/>\nto be honest in performing contractual obligations with the<br \/>\nfollowing passage:<\/p>\n<p>Commercial parties reasonably expect a basic level of honesty<br \/>\nand good faith in contractual dealings. While they remain at<br \/>\narm\u2019s length and are not subject to the duties of a fiduciary,<br \/>\na basic level of honest conduct is necessary to the proper<br \/>\nfunctioning of commerce. The growth of longer term, relational<br \/>\ncontracts that depend on an element of trust and cooperation<br \/>\nclearly call for a basic element of honesty in performance,<br \/>\nbut, even in transactional exchanges, misleading or deceitful<br \/>\nconduct will fly in the face of the expectations of the parties &#8230;1<\/p>\n<p>Mr. Justice Cromwell observed that Can-Am\u2019s conduct did not fit<br \/>\nwithin any of the relationships under which the then current law<br \/>\nimposed a duty of good faith. He noted that historically, a decision<br \/>\nnot to renew a contract was a discretion that could be freely<br \/>\nexercised by a party to the contract.2 The learned justice wrote that<br \/>\na new common law duty is necessary:3<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 38 Return to CONTENTS<\/p>\n<p>LEGAL MATTERS<\/p>\n<p>[72] \u2026 The key questions before the Court, therefore, is<br \/>\nwhether we ought to create a new common law duty under<br \/>\nthe broad umbrella of the organizing principle of good faith<br \/>\nperformance of contracts.<\/p>\n<p>[73] In my view, we should. I would hold that there is a general<br \/>\nduty of honesty in contractual performance. This means<br \/>\nsimply that parties must not lie or otherwise knowingly<br \/>\nmislead each other about matters directly linked to the<br \/>\nperformance of the contract. This does not impose a duty of<br \/>\nloyalty or of disclosure or require a party to forego advantages<br \/>\nflowing from the contract; it is a simple requirement not<br \/>\nto lie or mislead the other party about one\u2019s contractual<br \/>\nperformance. Recognizing a duty of honest performance<br \/>\nflowing directly from the common law organizing principle of<br \/>\ngood faith is a modest, incremental step. The requirement to<br \/>\nact honestly is one of the most widely recognized aspects of<br \/>\nthe organizing principle of good faith&#8230;<\/p>\n<p>[74] &#8230; I am at this point concerned only with a new duty<br \/>\nof honest performance and, as I see it, this should not be<br \/>\nthought of as an implied term, but as a general doctrine of<br \/>\ncontract law that imposes as a contractual duty a minimum<br \/>\nstandard of honest contractual performance. It operates<br \/>\nirrespective of the intentions of the parties&#8230;<\/p>\n<p>Mr. Justice Cromwell summarized the law of good faith in<br \/>\ncommercial contractual relations as follows:4<\/p>\n<p>(1) There is a general organizing principle of good faith that<br \/>\nunderlies many facets of contract law.<\/p>\n<p>(2) In general, the particular implications of the broad<br \/>\nprinciple for particular cases are determined by resorting<br \/>\nto the body of doctrine that has developed which gives effect<br \/>\nto aspects of that principle in particular types of situations<br \/>\nand relationships.<\/p>\n<p>(3) It is appropriate to recognize a new common law duty<br \/>\nthat applies to all contracts as a manifestation of the<br \/>\ngeneral organizing principle of good faith: a duty of honest<br \/>\nperformance, which requires the parties to be honest<br \/>\nwith each other in relation to the performance of their<br \/>\ncontractual obligations.<\/p>\n<p>The Supreme Court of Canada restored the trial court\u2019s<br \/>\ndetermination that Can-Am acted dishonestly toward Bhasin<br \/>\nin the exercise of the non-renewal clause and, therefore,<br \/>\nit followed that Can-Am breached its duty to perform the<br \/>\nagreement honestly.<\/p>\n<p>The Bhasin aftermath<\/p>\n<p>Since Bhasin, more than 500 judgments have addressed the<br \/>\nSupreme Court of Canada\u2019s concept of contractual good faith.<br \/>\nThe Supreme Court of Canada will provide further guidance<br \/>\nthrough the appeal of a case from British Columbia and the<br \/>\nappeal of an Ontario decision.<\/p>\n<p> In Greater Vancouver Sewerage and Drainage District v.<br \/>\nWastech Services Ltd., 2019 BCCA 66 [Wastech], the British<br \/>\nColumbia Court of Appeal considered a long-term contract<br \/>\nunder which Wastech Services Ltd. (Wastech) hauled waste<br \/>\nfor Greater Vancouver Sewerage &#038; Drainage District (GVSDD).<br \/>\nThere were short hauls and long hauls with one being less<br \/>\nexpensive for GVSDD and more profitable for Wastech. Under<br \/>\nthe contract, GVSDD was able to allocate between the waste<br \/>\nthat went to short haul and the waste that went to long haul.<br \/>\nThe contract provided that GVSDD and Wastech would work<br \/>\ntowards a target operating ratio of 89%. However, GVSDD\u2019s<br \/>\nallocation of waste resulted in an operating ratio of 104%,<br \/>\ni.e., a significant loss for Wastech. Adjustments expressly<br \/>\npermitted under the contract did not restore the 89%<br \/>\noperating ratio target. Wastech invoked the arbitration clause<br \/>\nin the contract arguing that 1) there was an implied term<br \/>\nthat Wastech was entitled to a retroactive rate adjustment<br \/>\nand 2) by exercising its allocation power as it had, GVSDD<br \/>\nbreached the duty to perform the contract in good faith.<\/p>\n<p>The arbitrator held that there was no implied term to<br \/>\nadjust the rates on the basis of evidence that established<br \/>\nthat the parties had considered but decided against including<br \/>\nprovisions to address the issue. As for the good faith<br \/>\nargument, Wastech argued that where contracts bestow upon<br \/>\none party a discretion, that exercised in certain ways could<br \/>\nnullify the benefit the other contracting party is expecting<br \/>\nto receive, there is such a duty of good faith in relation to<br \/>\nthe discretion. Wastech argued that the reallocation of the<br \/>\nwaste was such a breach. The arbitrator agreed finding<br \/>\nthat the nature of the contract was complex, long term and<br \/>\nrequiring mutual cooperation and as such fell within a class<br \/>\nof contracts that give rise to the duty of good faith. The<br \/>\narbitrator held that GVSDD was to have appropriate regard<br \/>\nfor Wastech\u2019s legitimate expectation that GVSDD would<br \/>\nnot exercise its discretion so as to deprive Wastech of the<br \/>\nopportunity to achieve the 89% operating ratio. The arbitrator<br \/>\ndetermined that routine changes in the allocation would<br \/>\nnot breach the duty of honest performance of the contract<br \/>\nbut GVSDD\u2019s reallocation was substantial and resulted in a<br \/>\nbreach of the duty.<\/p>\n<p>The arbitrator\u2019s decision was overturned on appeal<br \/>\nto the British Columbia Court of Appeal. The Court of<br \/>\nAppeal identified examples of contracts where a duty of<br \/>\ngood faith exists: 1) where a contracting party exercises a <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 39Return to CONTENTS<\/p>\n<p>LEGAL MATTERS<\/p>\n<p>discretionary power that can deprive the other of the benefit<br \/>\nexpected under the contract, 2) employment contracts, 3)<br \/>\ninsurance contracts and 4) tendering situations.5 The Court<br \/>\nof Appeal acknowledged the Supreme Court of Canada\u2019s<br \/>\ndirection in Bhasin that there is a general organizing principle<br \/>\nof good faith that manifests itself through existing doctrines<br \/>\nabout the types of situations and relationships in which the law<br \/>\nrequires honest, candid, forthright or reasonable contractual<br \/>\nperformance. It recognized the Supreme Court of Canada\u2019s<br \/>\nintroduction of a duty of honest contractual performance that<br \/>\nflows from the general organizing principle of good faith.<\/p>\n<p>Turning to the arbitration decision, the Court of Appeal held<br \/>\nthat the arbitrator erred because having found there was no<br \/>\nimplied term relating to rate adjustment, it could not be said<br \/>\nthat Wastech had a reasonable contractual expectation there<br \/>\nwould be a rate adjustment if a reallocation by GVSDD prevented<br \/>\nWastech from achieving the target operating ratio. Without such<br \/>\nan expectation arising from the contract, no duty as alleged by<br \/>\nWastech could arise. Further, for there to be a finding that a party<br \/>\nwith discretion has disregarded the other party\u2019s contractual<br \/>\ninterest, there must be a finding that it was done so in bad faith.<br \/>\nDishonesty does entail at least a subjective element of improper<br \/>\nmotive or dishonesty.6<\/p>\n<p>In CM Callow v. Zollinger, 2018 ONCA 896 [CM Callow],<br \/>\nthe Ontario Court of Appeal addressed the application of the<br \/>\nduty of honesty in contractual performance in circumstances<br \/>\nwhere Callow provided maintenance services to Zollinger and<br \/>\nother parties (collectively \u2018Zollinger\u2019) pursuant to a winter<br \/>\ncontract and a summer contract. Although the term of each<br \/>\nwas two years, Zollinger could terminate the contracts early<br \/>\nupon 10 days notice. It appears that there were issues related<br \/>\nto performance of the maintenance services. In early 2013,<br \/>\nZollinger decided to terminate the winter contract but did<br \/>\nnot provide notice until September 2013 because they did<br \/>\nnot want to jeopardize Callow\u2019s performance of the summer<br \/>\ncontract. During the summer months, Callow had undertaken<br \/>\nsome services for free and had obtained equipment to aid<br \/>\nperformance under the winter contract. Following termination<br \/>\nof the contract, Callow sued arguing that the delay in informing<br \/>\nCallow of the termination was a breach of Zollinger\u2019s duty to<br \/>\nhonestly perform the contract.<\/p>\n<p>At trial in CM Callow, the court held that Zollinger acted in<br \/>\nbad faith and thereby breached their contractual duty of honest<br \/>\nperformance by 1) withholding their intention to terminate<br \/>\nthe winter contract to ensure Callow performed the summer<br \/>\ncontract and 2) by representing to Callow that the winter contract<br \/>\nwas not in jeopardy.7 The Court of Appeal disagreed and allowed<br \/>\nZollinger\u2019s appeal.<\/p>\n<p>The Court of Appeal referred to the general organizing<br \/>\nprinciple of good faith in contractual performance and the duty <\/p>\n<p>of honest performance but relied upon statements in Bhasin<br \/>\nthat the concept of good faith is not to undermine longstanding<br \/>\ncontract principles.8 The court placed emphasis on the fact that<br \/>\nCallow conceded that Zollinger were not contractually required to<br \/>\ndisclose that they had decided to terminate the contract prior to<br \/>\nthe notice period and that failure to give more timely notice was<br \/>\nnot in itself evidence of bad faith.9<\/p>\n<p>The Court of Appeal suggested that the actions of Zollinger<br \/>\nmight not have been honourable, but they did not rise to the high<br \/>\nlevel required to be a breach of the duty of honest performance.<br \/>\nThe court stated, on the basis of Bhasin, that there is no<br \/>\nunilateral duty to disclose information relevant to termination.<br \/>\nHowever, the court implied that the situation might be different<br \/>\nwhere a contract renews automatically or the parties are<br \/>\nrequired to maintain an ongoing relationship. Communications<br \/>\nbetween the parties may have led Callow to believe that there<br \/>\nwould be a new contract, but those communications did not affect<br \/>\nZollinger\u2019s right to terminate the winter contract. The Court of<br \/>\nAppeal held that the trial court decision substantially modified<br \/>\nZollinger\u2019s right to terminate the contract and that went beyond<br \/>\nwhat the duty of honest performance permits.10<\/p>\n<p>Closing<\/p>\n<p>On June 27, 2019, the Supreme Court of Canada granted leave<br \/>\nto CM Callow to appeal the Ontario Court of Appeal decision.<br \/>\nOn July 18, 2019, the court granted leave to Wastech to appeal<br \/>\nthe British Columbia Court of Appeal decision. We await the<br \/>\nfurther guidance of the court.11<\/p>\n<p>I hope the reader will forgive me revisiting the contractual<br \/>\nduty of good faith but it is an important and ongoing development<br \/>\nin the law that will impact all of our commercial affairs.<\/p>\n<p>This article is provided for the purposes of generating discussion<br \/>\nand to make practitioners aware of developments in the law. It is<br \/>\nnot to be taken as legal advice. Any questions arising from this<br \/>\narticle in particular circumstances should be put to qualified<br \/>\nlegal and appraisal practitioners.<\/p>\n<p>End notes<br \/>\n1 Bhasin, para. 60<br \/>\n2 Bhasin, para. 72<br \/>\n3 Bhasin, para. 73<br \/>\n4 Bhasin, para. 93<br \/>\n5 Wastech, paras. 11-12<br \/>\n6 Wastech, para. 68-74<br \/>\n7 CM Callow, para. 6<br \/>\n8 CM Callow, para. 11<br \/>\n9 CM Callow, para. 14<br \/>\n10 CM Callow, para. 16-19<br \/>\n11 2019 CarswellBC 2094 <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 40 Return to CONTENTS<\/p>\n<p>The Personal refers to The Personal Insurance Company. Certain conditions, limitations and exclusions<br \/>\nmay apply. Auto insurance is not available in MB, SK and BC due to government-run plans.<\/p>\n<p>La Personnelle d\u00e9signe La Personnelle, compagnie d\u2019assurances. Certaines conditions,<br \/>\nexclusions et limitations peuvent s\u2019appliquer. L\u2019assurance auto n\u2019est pas o\u00aderte au Man.,<br \/>\nen Sask. ni en C.-B., o\u00f9 il existe des r\u00e9gimes d\u2019assurance gouvernementaux.<\/p>\n<p>Coverage without<br \/>\ncompromise.<br \/>\nInsurance that<br \/>\nworks for you.<\/p>\n<p>La protection<br \/>\nsans compromis.<br \/>\nL\u2019assurance pens\u00e9e<br \/>\npour vous. <\/p>\n<p>En tant que membre de l\u2019Institut<br \/>\ncanadien des \u00e9valuateurs, vous avez<br \/>\nacc\u00e8s \u00e0 des tarifs de groupe exclusifs<br \/>\net vous pouvez donc \u00e9conomiser sur les<br \/>\nprotections qu\u2019il vous faut :<\/p>\n<p>\u00fc Assurance tous risques<br \/>\n\u00fc Protections optionnelles contre  les dommages caus\u00e9s par l\u2019eau<br \/>\n\u00fc Protection optionnelle  pour des biens particuliers<\/p>\n<p>Members of the Appraisal Institute<br \/>\nof Canada have access to exclusive<br \/>\ngroup rates to save on the coverage you<br \/>\nneed, including: <\/p>\n<p>\u00fc All-Risk Insurance<br \/>\n\u00fc Optional Water Damage Coverage<br \/>\n\u00fc Optional Valuable Article Coverage<\/p>\n<p>Obtenez une soumission.<br \/>\n1 888 476-8737<br \/>\nlapersonnelle.com\/confort-aicanada<\/p>\n<p>Get a quote.<br \/>\n1-888-476-8737<br \/>\nthepersonal.com\/comfort-aicanada<\/p>\n<p>1901379_G0177_AD-HOME-AH_8,25&#215;10,25_REST_Bil.indd   1 19-08-01   09:02<\/p>\n<p>http:\/\/thepersonal.com\/comfort-aicanada<br \/>\nhttp:\/\/lapersonnelle.com\/confort-aicanada<\/p>\n<p>PAR JOHN SHEVCHUK<\/p>\n<p>Avocat en litige, C.Arb, AACI(Hon), RI(BC)<\/p>\n<p>La bonne foi<br \/>\ncontractuelle revisit\u00e9e  <\/p>\n<p>L a common law \u00e9volue avec le temps. Un nouveau principe juridique est introduit dans un cas, et des cas successifs examinent si et comment le principe s\u2019applique dans des circonstances diff\u00e9rentes. Le processus cr\u00e9e<br \/>\nde l\u2019incertitude jusqu\u2019\u00e0 ce que la jurisprudence sur ce point soit<br \/>\nsuffisamment importante pour fournir une orientation compl\u00e8te.<br \/>\nL\u2019obligation contractuelle de bonne foi exprim\u00e9e par la Cour supr\u00eame<br \/>\ndu Canada dans l\u2019arr\u00eat Bhasin c. Hrynew 2014 CSC 71[Bhasin] en est<br \/>\nun exemple continu. J\u2019ai discut\u00e9 du cas dans cette chronique en 2015<br \/>\net l\u2019\u00e9volution se poursuit.<\/p>\n<p>Le devoir d\u2019honn\u00eatet\u00e9 dans l\u2019ex\u00e9cution d\u2019un contrat <\/p>\n<p>Par l\u2019entremise de son entreprise Bhasin &#038; Associates, M. Bhasin<br \/>\na vendu des r\u00e9gimes d\u2019\u00e9pargne-\u00e9tudes (REE) \u00e0 titre de \u00ab directeur<br \/>\nde l\u2019inscription \u00bb au nom de l\u2019intim\u00e9e Canadian American Financial<br \/>\nCorp. (Can-Am). Sur une p\u00e9riode d\u2019une dizaine d\u2019ann\u00e9es, Bhasin<br \/>\na constitu\u00e9 une \u00e9quipe de vente de REE et a connu beaucoup<br \/>\nde succ\u00e8s. <\/p>\n<p>Un contrat de remplacement conclu en 1989 avec Can-Am<br \/>\ncontenait une clause pr\u00e9voyant le renouvellement automatique \u00e0 la<br \/>\nfin d\u2019un mandat de trois ans, \u00e0 moins qu\u2019une des parties ne donne un<br \/>\npr\u00e9avis de six mois que l\u2019entente ne serait pas renouvel\u00e9e. En m\u00eame<br \/>\ntemps, Can-Am avait une entente avec M. Hrynew qui, \u00e0 l\u2019\u00e9poque,<br \/>\navait la plus grande agence Can-Am en Alberta. <\/p>\n<p>Hrynew et Bhasin \u00e9taient des concurrents et ils ne s\u2019entendaient<br \/>\npas. La situation n\u2019a pas \u00e9t\u00e9 facilit\u00e9e par la nomination par Can-<br \/>\nAm de Hrynew pour v\u00e9rifier tous les directeurs des inscriptions,<br \/>\ny compris Bhasin. Bhasin s\u2019est oppos\u00e9 \u00e0 ce que son concurrent<br \/>\nexamine ses dossiers commerciaux confidentiels. Le juge de<br \/>\npremi\u00e8re instance a conclu que Can-Am avait induit Bhasin en<br \/>\nerreur \u00e0 maintes reprises en lui disant que M. Hrynew \u00e9tait tenu de<br \/>\ntraiter les dossiers commerciaux de Bhasin de fa\u00e7on confidentielle <\/p>\n<p>et que la Commission des valeurs mobili\u00e8res de l\u2019Alberta avait refus\u00e9<br \/>\nqu\u2019une personne externe effectue les v\u00e9rifications du directeur des<br \/>\ninscriptions. Ne faisant pas confiance \u00e0 ce que Can-Am lui disait,<br \/>\nBhasin refusa de permettre \u00e0 Hrynew d\u2019examiner ses dossiers.<br \/>\nCan-Am a alors donn\u00e9 avis du non-renouvellement de son contrat<br \/>\navec Bhasin. <\/p>\n<p>Pendant que Bhasin r\u00e9sistait \u00e0 la divulgation \u00e0 Hrynew, Can-Am<br \/>\na formul\u00e9 une restructuration de ses agences en Alberta. Le plan<br \/>\npr\u00e9voyait que Bhasin travaille pour l\u2019agence de Hrynew. Bhasin ne<br \/>\nsavait rien des plans de restructuration et, lorsque Bhasin a demand\u00e9<br \/>\nsi une fusion \u00e9tait \u00ab une affaire conclue \u00bb, Can-Am ne l\u2019a pas admis. <\/p>\n<p>Apr\u00e8s le non-renouvellement, Bhasin a poursuivi Can-Am et<br \/>\nHrynew. Quant \u00e0 Can-Am, Bhasin a all\u00e9gu\u00e9 qu\u2019il y avait un terme<br \/>\nimplicite de bonne foi que Can-Am avait viol\u00e9. La Cour supr\u00eame du<br \/>\nCanada a donn\u00e9 son accord et, au cours de sa d\u00e9cision, l\u2019obligation<br \/>\nd\u2019honn\u00eatet\u00e9 dans l\u2019ex\u00e9cution du contrat est n\u00e9e. <\/p>\n<p>Le juge Cromwell, \u00e9crivant au nom de la Cour, a appuy\u00e9 la<br \/>\nn\u00e9cessit\u00e9 d\u2019un principe g\u00e9n\u00e9ral d\u2019organisation de la bonne foi<br \/>\net l\u2019obligation d\u2019\u00eatre honn\u00eate dans l\u2019ex\u00e9cution des obligations<br \/>\ncontractuelles dans le passage suivant : <\/p>\n<p>Les parties commerciales s\u2019attendent raisonnablement \u00e0 un<br \/>\nniveau \u00e9l\u00e9mentaire d\u2019honn\u00eatet\u00e9 et de bonne foi dans leurs<br \/>\nrelations contractuelles. Bien qu\u2019elles n\u2019aient pas de lien de<br \/>\nd\u00e9pendance et qu\u2019elles ne soient pas assujetties aux obligations<br \/>\nd\u2019un fiduciaire, un niveau \u00e9l\u00e9mentaire de comportement<br \/>\nhonn\u00eate est n\u00e9cessaire au bon fonctionnement des activit\u00e9s<br \/>\ndu commerce. La croissance de contrats relationnels \u00e0 plus<br \/>\nlong terme, qui d\u00e9pendent d\u2019un \u00e9l\u00e9ment de confiance et<br \/>\nde coop\u00e9ration, exige clairement un \u00e9l\u00e9ment fondamental<br \/>\nd\u2019honn\u00eatet\u00e9 dans la performance, mais, m\u00eame dans les<br \/>\n\u00e9changes transactionnels, un comportement trompeur ou<br \/>\nmensonger va \u00e0 l\u2019encontre des attentes des parties&#8230; <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 42 Return to CONTENTS<\/p>\n<p>QUESTIONS JURIDIQUES<\/p>\n<p>Le juge Cromwell a fait remarquer que la conduite de Can-Am ne cadrait<br \/>\navec aucune des relations en vertu desquelles la loi alors en vigueur<br \/>\nimposait une obligation de bonne foi. Il a not\u00e9 qu\u2019historiquement, la<br \/>\nd\u00e9cision de ne pas renouveler un contrat \u00e9tait un pouvoir discr\u00e9tionnaire<br \/>\nqui pouvait \u00eatre librement exerc\u00e9 par une partie au contrat. Le savant<br \/>\njuge a \u00e9crit qu\u2019une nouvelle obligation de common law est n\u00e9cessaire :<\/p>\n<p>[72] \u2026 Les principales questions dont la Cour est saisie sont donc<br \/>\nde savoir si nous devrions cr\u00e9er une nouvelle obligation de common<br \/>\nlaw dans le cadre g\u00e9n\u00e9ral du principe organisateur de l\u2019ex\u00e9cution de<br \/>\nbonne foi des contrats.<\/p>\n<p>[73] \u00c0 mon avis, nous devrions le faire. J\u2019estime qu\u2019il existe une<br \/>\nobligation g\u00e9n\u00e9rale d\u2019honn\u00eatet\u00e9 dans l\u2019ex\u00e9cution d\u2019un contrat.<br \/>\nCela signifie simplement que les parties ne doivent pas se mentir<br \/>\nou se tromper sciemment sur des questions directement li\u00e9es \u00e0<br \/>\nl\u2019ex\u00e9cution du contrat. Cela n\u2019impose pas une obligation de loyaut\u00e9<br \/>\nou de divulgation et n\u2019oblige pas une partie \u00e0 renoncer aux avantages<br \/>\nd\u00e9coulant du contrat; c\u2019est plut\u00f4t une simple exigence de ne pas<br \/>\nmentir ou induire l\u2019autre partie en erreur au sujet de l\u2019ex\u00e9cution du<br \/>\ncontrat. La reconnaissance d\u2019une obligation d\u2019ex\u00e9cution honn\u00eate<br \/>\nd\u00e9coulant directement du principe de bonne foi de l\u2019organisation de<br \/>\nla common law est une mesure modeste et progressive. L\u2019obligation<br \/>\nd\u2019agir honn\u00eatement est l\u2019un des aspects les plus largement reconnus<br \/>\ndu principe organisateur de la bonne foi\u2026. <\/p>\n<p>[74] &#8230; Je ne m\u2019int\u00e9resse ici qu\u2019\u00e0 une nouvelle obligation d\u2019ex\u00e9cution<br \/>\nhonn\u00eate et, \u00e0 mon avis, il ne s\u2019agit pas d\u2019un terme implicite, mais d\u2019une<br \/>\ndoctrine g\u00e9n\u00e9rale du droit des contrats qui impose comme obligation<br \/>\ncontractuelle une norme minimale d\u2019ex\u00e9cution contractuelle honn\u00eate.<br \/>\nCette norme fonctionne ind\u00e9pendamment des intentions des parties&#8230;<\/p>\n<p>Le juge Cromwell a r\u00e9sum\u00e9 comme suit le droit de la bonne foi dans<br \/>\nles relations contractuelles commerciales :<\/p>\n<p>(1) Il existe un principe g\u00e9n\u00e9ral d\u2019organisation de la bonne foi qui<br \/>\nsous-tend de nombreux aspects du droit des contrats. <\/p>\n<p>(2) En g\u00e9n\u00e9ral, les implications particuli\u00e8res du principe g\u00e9n\u00e9ral<br \/>\nsur des cas particuliers sont d\u00e9termin\u00e9es par le recours \u00e0<br \/>\nl\u2019ensemble de la doctrine qui s\u2019est d\u00e9velopp\u00e9e et qui donne<br \/>\neffet \u00e0 des aspects de ce principe dans des types particuliers de<br \/>\nsituations et de relations.<\/p>\n<p>(3) Il convient de reconna\u00eetre une nouvelle obligation de la<br \/>\ncommon law qui s\u2019applique \u00e0 tous les contrats comme une<br \/>\nmanifestation du principe g\u00e9n\u00e9ral d\u2019organisation de la bonne<br \/>\nfoi : une obligation d\u2019ex\u00e9cution honn\u00eate, qui exige que les parties<br \/>\nsoient honn\u00eates les unes envers les autres en ce qui concerne<br \/>\nl\u2019ex\u00e9cution de leurs obligations contractuelles. <\/p>\n<p>La Cour supr\u00eame du Canada a r\u00e9tabli la d\u00e9cision du tribunal de premi\u00e8re<br \/>\ninstance selon laquelle Can-Am avait agi de fa\u00e7on malhonn\u00eate envers<br \/>\nBhasin dans l\u2019exercice de la clause de non-renouvellement et, par<br \/>\ncons\u00e9quent, Can-Am a manqu\u00e9 \u00e0 son obligation d\u2019ex\u00e9cuter l\u2019entente de<br \/>\nfa\u00e7on honn\u00eate. <\/p>\n<p>Les retomb\u00e9es de l\u2019affaire Bhasin <\/p>\n<p>Depuis l\u2019arr\u00eat Bhasin, plus de 500 jugements rendus par la Cour supr\u00eame<br \/>\ndu Canada ont port\u00e9 sur le concept de bonne foi contractuelle. La Cour<br \/>\nsupr\u00eame du Canada fournira d\u2019autres directives dans le cadre de l\u2019appel<br \/>\nd\u2019une d\u00e9cision rendue en Colombie-Britannique et de l\u2019appel d\u2019une<br \/>\nd\u00e9cision rendue en Ontario. <\/p>\n<p>Dans l\u2019affaire Greater Vancouver Sewerage and Drainage District c.<br \/>\nWastech Services Ltd. 2019 BCCA 66 [Wastech], la Cour d\u2019appel de la<br \/>\nColombie-Britannique a examin\u00e9 un contrat \u00e0 long terme, aux termes<br \/>\nduquel Wastech Services Ltd. (Wastech) transportait des d\u00e9chets pour<br \/>\nle Greater Vancouver Sewerage &#038; Drainage District (GVSDD). Certains<br \/>\ntrajets \u00e9taient courts et d\u2019autre \u00e9taient longs, les trajets courts \u00e9tant<br \/>\nmoins co\u00fbteux pour la GVSDD et plus rentables pour Wastech. En vertu<br \/>\nde ce contrat, GVSDD \u00e9tait en mesure de r\u00e9partir entre les d\u00e9chets<br \/>\nachemin\u00e9s sur de courtes distances et ceux achemin\u00e9s sur de longues<br \/>\ndistances. Le contrat pr\u00e9voyait que les parties chercheraient \u00e0 atteindre<br \/>\nun ratio d\u2019exploitation cible de 89 %. Toutefois, l\u2019allocation des d\u00e9chets<br \/>\nde GVSDD s\u2019est traduite par un ratio d\u2019exploitation de 104 %, c\u2019est-\u00e0-dire<br \/>\nune perte importante pour Wastech. Les ajustements express\u00e9ment<br \/>\nautoris\u00e9s par le contrat n\u2019ont pas permis de r\u00e9tablir l\u2019objectif d\u2019un ratio<br \/>\nd\u2019exploitation de 89 %. Wastech a invoqu\u00e9 la clause d\u2019arbitrage dans<br \/>\nle contrat en faisant valoir que 1) il y avait une clause implicite selon<br \/>\nlaquelle Wastech avait droit \u00e0 un ajustement tarifaire r\u00e9troactif et 2) en<br \/>\nexer\u00e7ant son pouvoir d\u2019attribution comme elle l\u2019avait fait, GVSDD a viol\u00e9<br \/>\nl\u2019obligation d\u2019ex\u00e9cuter le contrat en toute bonne foi. <\/p>\n<p>L\u2019arbitre a conclu qu\u2019il n\u2019y avait pas de clause implicite permettant de<br \/>\nrajuster les taux en fonction de la preuve que les parties avaient envisag\u00e9<br \/>\nmais d\u00e9cid\u00e9 de ne pas inclure de dispositions pour r\u00e9gler la question.<br \/>\nQuant \u00e0 l\u2019argument de la bonne foi, Wastech a soutenu que lorsque<br \/>\ndes contrats conf\u00e8rent \u00e0 l\u2019une des parties un pouvoir discr\u00e9tionnaire<br \/>\nqui, exerc\u00e9 de certaines fa\u00e7ons, pourrait annuler l\u2019avantage que l\u2019autre<br \/>\npartie contractante s\u2019attend \u00e0 recevoir, il existe une telle obligation<br \/>\nde bonne foi relativement \u00e0 ce pouvoir. Wastech a fait valoir que la<br \/>\nr\u00e9affectation des d\u00e9chets constituait une telle infraction. L\u2019arbitre a<br \/>\nconclu que la nature du contrat \u00e9tait complexe, \u00e0 long terme et exigeait<br \/>\nune coop\u00e9ration mutuelle et qu\u2019il s\u2019agissait donc d\u2019une cat\u00e9gorie de<br \/>\ncontrats qui donnent lieu \u00e0 l\u2019obligation de bonne foi. L\u2019arbitre a conclu<br \/>\nque GVSDD devait tenir d\u00fbment compte de l\u2019attente l\u00e9gitime de Wastech<br \/>\nque GVSDD n\u2019exercerait pas son pouvoir discr\u00e9tionnaire de mani\u00e8re \u00e0<br \/>\npriver Wastech de la possibilit\u00e9 d\u2019atteindre le ratio d\u2019exploitation de 89 %.<br \/>\nL\u2019arbitre a d\u00e9termin\u00e9 que les changements de routine dans la r\u00e9partition<br \/>\nne violeraient pas l\u2019obligation d\u2019ex\u00e9cution honn\u00eate du contrat, mais<br \/>\nque la r\u00e9affectation faite par GVSDD \u00e9tait substantielle et a entra\u00een\u00e9 un<br \/>\nmanquement \u00e0 cette obligation. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 43Return to CONTENTS<\/p>\n<p>QUESTIONS JURIDIQUES<\/p>\n<p>La d\u00e9cision de l\u2019arbitre a \u00e9t\u00e9 infirm\u00e9e en appel devant la Cour<br \/>\nd\u2019appel de la Colombie-Britannique. La Cour d\u2019appel a relev\u00e9 des<br \/>\nexemples de contrats o\u00f9 il existe une obligation de bonne foi : 1)<br \/>\nlorsqu\u2019une partie contractante exerce un pouvoir discr\u00e9tionnaire qui<br \/>\npeut priver l\u2019autre de l\u2019avantage attendu du contrat, 2) les contrats de<br \/>\ntravail, 3) les contrats d\u2019assurance et 4) les situations de soumission.<br \/>\nLa Cour d\u2019appel a reconnu la directive de la Cour supr\u00eame du Canada<br \/>\ndans l\u2019arr\u00eat Bhasin selon laquelle il existe un principe g\u00e9n\u00e9ral<br \/>\nd\u2019organisation de la bonne foi qui se manifeste dans les doctrines<br \/>\nexistantes sur les types de situations et de relations dans lesquelles<br \/>\nla loi exige une ex\u00e9cution honn\u00eate, franche, directe ou raisonnable du<br \/>\ncontrat. Elle a reconnu l\u2019introduction par la Cour supr\u00eame du Canada<br \/>\nd\u2019une obligation d\u2019ex\u00e9cution contractuelle honn\u00eate qui d\u00e9coule du<br \/>\nprincipe g\u00e9n\u00e9ral d\u2019organisation de la bonne foi. <\/p>\n<p>En ce qui concerne la d\u00e9cision arbitrale, la Cour d\u2019appel a conclu<br \/>\nque l\u2019arbitre avait commis une erreur parce qu\u2019ayant conclu qu\u2019il<br \/>\nn\u2019y avait pas de clause implicite relative au rajustement du ratio,<br \/>\non ne pouvait pas dire que Wastech avait une attente contractuelle<br \/>\nraisonnable de rajustement du ratio si une r\u00e9allocation par GVSDD<br \/>\nemp\u00eachait de r\u00e9aliser le ratio de fonctionnement cible. En l\u2019absence<br \/>\nd\u2019une telle attente d\u00e9coulant du contrat, aucune obligation telle<br \/>\nqu\u2019all\u00e9gu\u00e9e par Wastech ne pourrait voir le jour. De plus, pour<br \/>\nqu\u2019il soit conclu qu\u2019une partie discr\u00e9tionnaire a fait fi de l\u2019int\u00e9r\u00eat<br \/>\ncontractuel de l\u2019autre partie, il doit \u00eatre conclu qu\u2019elle l\u2019a fait de<br \/>\nmauvaise foi. La malhonn\u00eatet\u00e9 comporte au moins un \u00e9l\u00e9ment<br \/>\nsubjectif de motif inappropri\u00e9 ou de malhonn\u00eatet\u00e9. <\/p>\n<p>Dans CM Callow c. Zollinger, 2018 ONCA 896 [CM Callow],<br \/>\nla Cour d\u2019appel de l\u2019Ontario s\u2019est pench\u00e9e sur l\u2019application de<br \/>\nl\u2019obligation d\u2019honn\u00eatet\u00e9 dans l\u2019ex\u00e9cution du contrat lorsque Callow<br \/>\nfournissait des services d\u2019entretien \u00e0 Zollinger et \u00e0 d\u2019autres parties<br \/>\n(collectivement \u00ab Zollinger \u00bb) conform\u00e9ment \u00e0 un contrat d\u2019hiver et \u00e0<br \/>\nun contrat d\u2019\u00e9t\u00e9. Bien que la dur\u00e9e de chacun de ces contrats ait \u00e9t\u00e9<br \/>\nde deux ans, Zollinger pouvait y mettre fin sur pr\u00e9avis de 10 jours. Il<br \/>\nsemble qu\u2019il y avait des probl\u00e8mes li\u00e9s au rendement des services<br \/>\nd\u2019entretien. Au d\u00e9but de 2013, Zollinger a d\u00e9cid\u00e9 de r\u00e9silier le contrat<br \/>\nd\u2019hiver, mais n\u2019a pas donn\u00e9 de pr\u00e9avis avant septembre 2013 parce<br \/>\nqu\u2019elle ne voulait pas compromettre l\u2019ex\u00e9cution du contrat d\u2019\u00e9t\u00e9<br \/>\npar Callow. Pendant les mois d\u2019\u00e9t\u00e9, Callow avait entrepris certains<br \/>\nservices gratuitement et s\u2019\u00e9tait procur\u00e9 de l\u2019\u00e9quipement pour aider \u00e0<br \/>\nla performance dans le cadre du contrat d\u2019hiver. Apr\u00e8s la r\u00e9siliation<br \/>\ndu contrat, Callow a intent\u00e9 une action en justice en faisant valoir que<br \/>\nle retard \u00e0 informer Callow de la r\u00e9siliation constituait une infraction<br \/>\n\u00e0 l\u2019obligation de Zollinger d\u2019ex\u00e9cuter honn\u00eatement le contrat. <\/p>\n<p>Au proc\u00e8s dans l\u2019affaire CM Callow, le tribunal a jug\u00e9 que<br \/>\nZollinger avait agi de mauvaise foi et avait ainsi manqu\u00e9 \u00e0 son<br \/>\nobligation contractuelle d\u2019ex\u00e9cution honn\u00eate en 1) retenant son<br \/>\nintention de r\u00e9silier le contrat d\u2019hiver pour s\u2019assurer que Callow<br \/>\nex\u00e9cute le contrat d\u2019\u00e9t\u00e9 et 2) en d\u00e9clarant \u00e0 Callow que le contrat<br \/>\nd\u2019hiver n\u2019\u00e9tait pas menac\u00e9.  La Cour d\u2019appel n\u2019\u00e9tait pas d\u2019accord et a<br \/>\naccueilli l\u2019appel de Zollinger. <\/p>\n<p>La Cour d\u2019appel s\u2019est r\u00e9f\u00e9r\u00e9e au principe g\u00e9n\u00e9ral d\u2019organisation<br \/>\nde la bonne foi dans l\u2019ex\u00e9cution du contrat et \u00e0 l\u2019obligation d\u2019ex\u00e9cution<br \/>\nhonn\u00eate, mais s\u2019est appuy\u00e9e sur les d\u00e9clarations de Bhasin selon<br \/>\nlesquelles la notion de bonne foi ne vise pas \u00e0 saper les principes<br \/>\ncontractuels \u00e9tabli de longue date.  Le tribunal a insist\u00e9 sur le fait<br \/>\nque Callow a admis que Zollinger n\u2019\u00e9tait pas tenue par contrat de<br \/>\ndivulguer qu\u2019elle avait d\u00e9cid\u00e9 de r\u00e9silier le contrat avant la p\u00e9riode<br \/>\nde pr\u00e9avis et que le fait de ne pas donner un pr\u00e9avis plus rapide ne<br \/>\nconstituait pas en soi une preuve de mauvaise foi.<\/p>\n<p>La Cour d\u2019appel a laiss\u00e9 entendre que les actions de Zollinger<br \/>\nn\u2019\u00e9taient peut-\u00eatre pas honorables, mais qu\u2019elles n\u2019ont pas atteint<br \/>\nle niveau \u00e9lev\u00e9 requis pour constituer une infraction \u00e0 l\u2019obligation<br \/>\nd\u2019ex\u00e9cution honn\u00eate. Le tribunal a d\u00e9clar\u00e9, sur la base de l\u2019arr\u00eat<br \/>\nBhasin, qu\u2019il n\u2019y a pas d\u2019obligation unilat\u00e9rale de divulguer des<br \/>\nrenseignements pertinents \u00e0 la r\u00e9siliation du contrat. Toutefois, le<br \/>\ntribunal a laiss\u00e9 entendre que la situation pourrait \u00eatre diff\u00e9rente<br \/>\nlorsqu\u2019un contrat se renouvelle automatiquement ou que les parties<br \/>\nsont tenues d\u2019entretenir une relation continue. Les communications<br \/>\nentre les parties ont peut-\u00eatre amen\u00e9 Callow \u00e0 croire qu\u2019il y aurait<br \/>\nun nouveau contrat, mais ces communications n\u2019ont pas affect\u00e9 le<br \/>\ndroit de Zollinger de r\u00e9silier le contrat d\u2019hiver. La Cour d\u2019appel a<br \/>\nstatu\u00e9 que la d\u00e9cision du tribunal de premi\u00e8re instance modifiait<br \/>\nconsid\u00e9rablement le droit de Zollinger de r\u00e9silier le contrat et que<br \/>\ncela allait au-del\u00e0 de ce que permet l\u2019obligation d\u2019ex\u00e9cution honn\u00eate.<\/p>\n<p>Conclusion<\/p>\n<p>Le 27 juin 2019, la Cour supr\u00eame du Canada a autoris\u00e9 CM Callow \u00e0<br \/>\nen appeler de la d\u00e9cision de la Cour d\u2019appel de l\u2019Ontario. Le 18 juillet<br \/>\n2019, le tribunal a autoris\u00e9 Wastech \u00e0 interjeter appel de la d\u00e9cision<br \/>\nde la Cour d\u2019appel de la Colombie-Britannique. Nous attendons les<br \/>\ndirectives de la Cour. <\/p>\n<p>J\u2019esp\u00e8re que le lecteur me pardonnera de revenir sur<br \/>\nl\u2019obligation contractuelle de bonne foi, mais il s\u2019agit d\u2019une<br \/>\n\u00e9volution importante et continue du droit qui aura une incidence<br \/>\nsur toutes nos affaires commerciales. <\/p>\n<p>Cet article a pour but de susciter la discussion et de sensibiliser<br \/>\nles praticiens \u00e0 l\u2019\u00e9volution du droit. Il ne s\u2019agit pas d\u2019un avis<br \/>\njuridique. Toute question d\u00e9coulant de cet article dans des<br \/>\ncirconstances particuli\u00e8res devrait \u00eatre adress\u00e9e \u00e0 des juristes et<br \/>\n\u00e0 des \u00e9valuateurs qualifi\u00e9s. <\/p>\n<p>Notes en fin de texte<br \/>\n1  Bhasin, para. 60<br \/>\n2  Bhasin, para. 72<br \/>\n3  Bhasin, para. 73<br \/>\n4  Bhasin, para. 93<br \/>\n5  Wastech, para. 11 et 12<br \/>\n6  Wastech, para. 68-74<br \/>\n7  CM Callow, para. 6<\/p>\n<p>8  CM Callow, para. 11<br \/>\n9 CM Callow, para. 14<br \/>\n10 CM Callow, para. 16-19<br \/>\n11 2019 Carswell BC 2094 <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 44 Return to CONTENTS<\/p>\n<p>I n this edition of Advocacy in Action, we provide you with some of the highlights and activities from the first half of 2019 at both the national and provincial levels. There were a number of major breakthroughs and successes for the Appraisal<br \/>\nInstitute of Canada (AIC), which can only help further initiatives<br \/>\nthat are to the benefit and protection of both the public and<br \/>\nAIC Members. <\/p>\n<p>Building relationships with the federal government <\/p>\n<p>The most significant national advocacy initiative in the first half<br \/>\nof 2019 was the second annual AIC Parliament Hill Day that took<br \/>\nplace on February 5, 2019, where we were able to promote AIC<br \/>\nMembers and present some solutions related to the Canadian real<br \/>\nestate market. In year one, members of the Advocacy Committee<br \/>\nmet eight Members of Parliament. This year, we more than<br \/>\ndoubled that with 19 meetings. This included a meeting with:<\/p>\n<p>\u2022 Finance Minister\u2019s Chief of Staff<br \/>\n\u2022 Office of the Minister responsible for CMHC<br \/>\n\u2022 Office of the Minister of Small Businesses<br \/>\n\u2022 Chair of the Finance Committee<br \/>\n\u2022 Chair of the Industry, Science and Technology Committee<br \/>\n\u2022 House Leader for the Official Opposition<\/p>\n<p>Shortly after Parliament Hill Day, the 2019 federal budget was<br \/>\nannounced in March 2019. The AIC was once again invited to attend<br \/>\nthe budget lock up (where the budget is provided to stakeholders<br \/>\nprior to the official announcement). <\/p>\n<p>Following the budget announcement, the AIC sent a submission<br \/>\nto the Finance Minister, the Minister responsible for the Canada<br \/>\nMortgage and Housing Corporation (CMHC) and the CEO of CMHC to<br \/>\nprovide them with our feedback on the housing related initiatives in<br \/>\nBudget 2019. Specifically, we recommended that the newly proposed<br \/>\nFirst Time Homebuyers Incentive Program1 should require an <\/p>\n<p>Advocacy<br \/>\nin action<\/p>\n<p>unbiased, third party appraisal to verify the value of the collateral on<br \/>\nwhich CMHC will base its investment decision to become a shared<br \/>\nequity partner. Onsite, physical inspection by a qualified, designated<br \/>\nappraiser is the best way to confirm the value and to protect the<br \/>\ngovernment and consumer\u2019s investment. This requirement should<br \/>\nalso be applied should the program allow for Canadians participating<br \/>\nin the program to buy CMHC\u2019s stake in the mortgage when their<br \/>\nfinancial situation allows. We also noted how appraisers can help<br \/>\nin detecting mortgage fraud, in line with their budget commitments<br \/>\naround combatting money laundering in the housing market.<\/p>\n<p>The most significant national advocacy<br \/>\ninitiative was the AIC Parliament Hill<br \/>\nDay where we were able to promote<br \/>\nAIC Members and present some<br \/>\nsolutions related to the Canadian real<br \/>\nestate market. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 45Return to CONTENTS<\/p>\n<p>ADVOCACY<\/p>\n<p>As a continued effort to provide our feedback of the new First Time<br \/>\nHomebuyers Incentive Program and to discuss other housing relating<br \/>\nmatters, the AIC met with the Federal Finance Minister, Bill Morneau,<br \/>\non May 27, 2019, a first for the AIC. Additionally, the AIC met with Evan<br \/>\nSiddall, CEO of CMHC, on June 25, 2019.<\/p>\n<p>Furthermore, with the upcoming federal election slated for<br \/>\nOctober 2019, we sent letters to the three main political parties with<br \/>\nrecommendations around prudent underwriting guidelines that<br \/>\ninclude the requirement for an appraisal, the removal of the stress<br \/>\ntest on mortgage renewals, and a public awareness campaign to<br \/>\ninform Canadians that home cultivation of cannabis could have<br \/>\npotential negative impacts on the value of their home. <\/p>\n<p>As evidence of AIC\u2019s growing relationship with federal government<br \/>\npartners, the AIC, for the first time, had two federal Members of<br \/>\nParliament speak to delegates at the AIC 2019 Annual Conference in<br \/>\nSt. John\u2019s and had a video from the Chair of the House of Commons<br \/>\nFinance Committee.<\/p>\n<p>On another note, you may remember that, in summer 2018, the<br \/>\nAIC made a submission to the Canadian Securities Administrators<br \/>\n(CSA), which was seeking feedback on new syndicated mortgage<br \/>\nregulations. In March 2019, the CSA announced that it was<br \/>\nimplementing most of the new rules that were initially proposed,<br \/>\nwhich included \u201cintroducing a condition that issuers of syndicated<br \/>\nmortgages must deliver property appraisals prepared by an<br \/>\nindependent, qualified appraiser.\u201d However, the CSA also announced<br \/>\nthat revisions were being proposed and it was seeking a second<br \/>\nround of feedback. One of the proposed revisions was that property<br \/>\nappraisals take place within six months before an appraisal is<br \/>\ndelivered to a purchaser, as opposed to 12 months.<\/p>\n<p>As a reminder, here was our second recommendation in last<br \/>\nsummer\u2019s submission: Decrease the time period between the<br \/>\neffective date of an appraisal and the date of delivery of the appraisal<br \/>\nto six months from 12 months. Safe to say the regulator accepted<br \/>\nthis recommendation. We made a second submission on May 14,<br \/>\n2019 that acknowledged this change and reiterated one of our initial<br \/>\nrecommendations that the qualified appraisers have liability insurance.<\/p>\n<p>Building relationships with provincial governments<\/p>\n<p>Combatting money laundering in British Columbia real estate<\/p>\n<p>The issue of money laundering in real estate has been a focus for the<br \/>\nGovernment of BC.<\/p>\n<p>Recently, in partnership with other real estate associations in British<br \/>\nColumbia, AIC-BC offered their expertise and assistance as well as<br \/>\nspecific recommendations to the Government of BC on how the real<br \/>\nestate industry can help tackle money laundering in BC real estate.<br \/>\nSixty-six media outlets across the country such as Global, the Toronto<br \/>\nStar, CityNews, CBC and others covered the story. In fact, the total<br \/>\nonline news audience was over 8 million people.<\/p>\n<p>Furthermore, the Government of BC, by way of the Finance Minister<br \/>\nand Attorney General, released a statement welcoming the industry\u2019s<br \/>\nrecommendations and offer to assist the government in tackling money<br \/>\nlaundering in real estate. The following quote was part of that statement:<\/p>\n<p>\u201cThe steps being taken by the B.C. Real Estate Association,<br \/>\nthe Appraisal Institute of Canada, the BC Notaries Association,<br \/>\nthe Canadian Mortgage Brokers Association and the Real<br \/>\nEstate Board of Greater Vancouver are practical and valuable<br \/>\nactions that will help guard against criminals using real<br \/>\nestate to launder funds. These actions include accepting only<br \/>\nverified funds, introducing mandatory anti-money laundering<br \/>\neducation, and making recommendations to government on<br \/>\nbetter information sharing, more engagement with industry<br \/>\nand timely and transparent reporting.<\/p>\n<p>\u201cWe applaud these industry associations for their work<br \/>\ntowards stopping money laundering and ensuring public<br \/>\nconfidence in the real estate industry.\u201d<\/p>\n<p>AIC Members are steadfast in their efforts to flag and report suspicious<br \/>\nand fraudulent activity in real estate and the AIC, AIC-BC and all other<br \/>\nprovincial associations will continue to advocate to governments across<br \/>\nthe country that AIC Members can help.<\/p>\n<p>Residential Measurement Standards in Alberta<\/p>\n<p>In January 2019, the Real Estate Council sought feedback from the AIC<br \/>\nregarding their Residential Measurement Standards. AIC-Alberta sent<br \/>\na submission with the overarching recommendation being that these<br \/>\nstandards should be consistent and in line with other practices across<br \/>\nthe country. <\/p>\n<p>AIC-Saskatchewan Engaged in Municipal Acts Review Process<\/p>\n<p>In January 2019, AIC-SK sent a letter to the Saskatchewan Assessment<br \/>\nManagement Agency providing input on several proposed changes to<br \/>\nthe assessment appeal process in Saskatchewan. CEO, Irwin Blank<br \/>\ncommented \u201cWe consider the Appraisal Institute as one of our key<br \/>\ncommercial stakeholders in our consultation and review process.\u201d This<br \/>\nopportunity was made available as part of the Municipal Acts (Cities Act,<br \/>\nMunicipalities Act and Northern Municipalities Act) review process. <\/p>\n<p>Consultations in Ontario<\/p>\n<p>In January 2019, AIC made a submission to the Finance Department of<br \/>\nOntario regarding the Mortgage Brokers, Lenders and Administrators<br \/>\nAct. This resulted in participating in a March 2018 roundtable with the<br \/>\nParliamentary Assistant to the Minister of Finance.<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 46 Return to CONTENTS<\/p>\n<p>Speaking of which, the Parliamentary Assistant to the Minister<br \/>\nof Finance attended the AIC-ON annual conference the day after the<br \/>\nprovincial budget was tabled to deliver a speech.<\/p>\n<p>A few more submissions were sent in the first half of 2019 by<br \/>\nAIC-ON regarding Ontario\u2019s Data Strategy and the review of the<br \/>\nReal Estate and Business Brokers Act.<\/p>\n<p>New proposed framework for  <\/p>\n<p>Condominium Boards in Quebec<\/p>\n<p>The Government of Quebec tabled a bill in May 2019 that, amongst<br \/>\nother things, would make reserve fund studies mandatory every<br \/>\nfive years. AIC-QC sent a letter to advocate that AIC Members be<br \/>\npermitted to deliver these studies.<\/p>\n<p>AIC-Manitoba has continued fostering  <\/p>\n<p>partnerships with WinnipegREALTORS\u00ae <\/p>\n<p>In the wake of a report and presentation completed by AIC-<br \/>\nManitoba to the City of Winnipeg Standing Committee on<br \/>\nProperty and Deployment related to infill development projects,<br \/>\nWinnipegREALTORS\u00ae has again expressed interest in soliciting<br \/>\nAIC-Manitoba\u2019s expert opinions. The assignment would likely include<br \/>\nan analysis on potential property value impacts in designated<br \/>\nhistorical conservation districts in the City of Winnipeg. <\/p>\n<p>Condominiums a hot topic<\/p>\n<p>The Nova Scotia Real Estate Appraisers Association wrote to the<br \/>\nRegistrar of Condominiums with comments about the regulations<br \/>\nmade pursuant to the Condominium Act requesting that appraisers<br \/>\nbe permitted to conduct reserve fund studies. <\/p>\n<p>Presentation to realtors in St. John\u2019s<\/p>\n<p>AIC-Newfoundland and Labrador gave a presentation to local<br \/>\nrealtors in May 2019 regarding the appraisal profession and the<br \/>\nbenefits of hiring an appraiser. <\/p>\n<p>As you can see, there is a great deal of activity going on across<br \/>\nthe country and we have only touched on the major highlights.<br \/>\nIf you have any questions or comments on these initiatives or any<br \/>\nother advocacy related initiative, please contact your provincial<br \/>\nrepresentative or one of two Advocacy Committee Co-Chairs,<br \/>\nCraig Barnsley, AACI, P.App at craigbarnsley@shaw.ca or Mike<br \/>\nKirkland, AACI, P.App at mkirkland@kba.ca. You can also contact<br \/>\nAndre Hannoush, Director, Public Affairs, at andreh@aicanada.ca.<\/p>\n<p>End note:<br \/>\n1 The Incentive would allow eligible first-time <\/p>\n<p>homebuyers who have the minimum down payment<br \/>\nfor an insured mortgage (5%) to apply to finance a<br \/>\nportion of their home purchase through a shared<br \/>\nequity mortgage with Canada Mortgage and Housing<br \/>\nCorporation (CMHC). <\/p>\n<p>HUB can help protect against<br \/>\nthe financial impact of the<br \/>\nunexpected.<\/p>\n<p>Our team of real estate<br \/>\nspecialists put you at the<br \/>\ncenter of everything we do,<br \/>\nso you can put your tenants<br \/>\nat the center of everything<br \/>\nyou do.<\/p>\n<p>hubinternational.com<\/p>\n<p>Real Estate<br \/>\nInsurance<br \/>\nSolutions<br \/>\nProtection for<br \/>\nwhere we live,<br \/>\nwork and play.<\/p>\n<p>Advocacy | Tailored Insurance Solutions | Peace of Mind<\/p>\n<p>Our concern for<br \/>\nthe environment<br \/>\nis more than just talk<\/p>\n<p>This publication<br \/>\nis printed on Forest <\/p>\n<p>Stewardship Council\u00ae<br \/>\n(FSC\u00ae) certified paper with <\/p>\n<p>vegetable oil-based inks.<br \/>\nPlease do your part for  <\/p>\n<p>the environment by<br \/>\nreusing and recycling.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 47Return to CONTENTS<\/p>\n<p>mailto:craigbarnsley@shaw.ca<br \/>\nmailto:mkirkland@kba.ca<br \/>\nmailto:andreh@aicanada.ca<br \/>\nhttp:\/\/hubinternational.com<\/p>\n<p>D\u00e9fense<br \/>\ndes int\u00e9r\u00eats<\/p>\n<p>D ans cette rubrique de D\u00e9fense des int\u00e9r\u00eats, nous vous pr\u00e9sentons les faits saillants et les activit\u00e9s du premier semestre de 2019, tant \u00e0 l&rsquo;\u00e9chelle nationale que provinciale. L&rsquo;Institut<br \/>\ncanadien des \u00e9valuateurs (ICE) a connu un certain nombre de<br \/>\nperc\u00e9es et de r\u00e9ussites importantes, qui ne peuvent qu&rsquo;aider<br \/>\n\u00e0 la r\u00e9alisation d&rsquo;autres initiatives dans l&rsquo;int\u00e9r\u00eat et pour la<br \/>\nprotection tant du public que de nos membres. <\/p>\n<p>\u00c9tablir des relations avec le gouvernement f\u00e9d\u00e9ral  <\/p>\n<p>L&rsquo;initiative nationale de d\u00e9fense des int\u00e9r\u00eats la plus<br \/>\nimportante de la premi\u00e8re moiti\u00e9 de 2019 a \u00e9t\u00e9 la deuxi\u00e8me<br \/>\nJourn\u00e9e annuelle sur la Colline du Parlement de l&rsquo;ICE<br \/>\nqui a eu lieu le 5 f\u00e9vrier 2019. Cet \u00e9v\u00e9nement nous a<br \/>\ndonn\u00e9 l\u2019occasion de promouvoir les membres de l&rsquo;ICE<br \/>\net de pr\u00e9senter certaines solutions relatives au march\u00e9<br \/>\nimmobilier canadien. \u00c0 sa premi\u00e8re ann\u00e9e, le Comit\u00e9 de<br \/>\nd\u00e9fense int\u00e9r\u00eats avait rencontr\u00e9 huit d\u00e9put\u00e9s. Cette ann\u00e9e,<br \/>\nnous avons plus que doubl\u00e9 ce chiffre avec 19 rencontres, y<br \/>\ncompris avec :<\/p>\n<p>\u2022 le chef de cabinet du ministre des Finances<br \/>\n\u2022 le Cabinet du ministre responsable de la SCHL<br \/>\n\u2022 le Cabinet du ministre de la Petite Entreprise<br \/>\n\u2022 le pr\u00e9sident du Comit\u00e9 des finances<br \/>\n\u2022 le pr\u00e9sident du Comit\u00e9 de l&rsquo;industrie, des sciences et <\/p>\n<p>de la technologie<br \/>\n\u2022 le Leader parlementaire de l&rsquo;opposition officielle<\/p>\n<p>Peu apr\u00e8s la Journ\u00e9e sur la Colline du Parlement, le budget<br \/>\nf\u00e9d\u00e9ral de 2019 a \u00e9t\u00e9 annonc\u00e9 en mars 2019. Une fois de plus,<br \/>\nl\u2019ICE \u00e9t\u00e9 invit\u00e9e \u00e0 assister \u00e0 la pr\u00e9sentation \u00e0 huis clos du budget<br \/>\n(lorsque le budget est remis aux parties int\u00e9ress\u00e9es avant<br \/>\nl&rsquo;annonce officielle). <\/p>\n<p>\u00c0 la suite de l&rsquo;annonce du budget, l\u2019ICE a envoy\u00e9 un m\u00e9moire<br \/>\nau ministre des Finances, au ministre responsable de la Soci\u00e9t\u00e9<br \/>\ncanadienne d&rsquo;hypoth\u00e8ques et de logement (SCHL) et au directeur<br \/>\ng\u00e9n\u00e9ral de la SCHL pour leur faire part de nos commentaires<br \/>\nsur les initiatives li\u00e9es au logement dans le budget 2019.<br \/>\nPlus pr\u00e9cis\u00e9ment, nous avons recommand\u00e9 que le nouveau<br \/>\nProgramme d&rsquo;encouragement \u00e0 l&rsquo;achat d&rsquo;une premi\u00e8re habitation<br \/>\npropos\u00e9 exige une \u00e9valuation impartiale par une tierce partie<br \/>\nafin de v\u00e9rifier la valeur1 de la garantie sur laquelle la SCHL<br \/>\nfondera sa d\u00e9cision d&rsquo;investissement pour devenir un partenaire<br \/>\n\u00e0 capitaux partag\u00e9s. L&rsquo;inspection physique sur place par un<br \/>\n\u00e9valuateur qualifi\u00e9 et d\u00e9sign\u00e9 est la meilleure fa\u00e7on de confirmer<br \/>\nla valeur et de prot\u00e9ger l&rsquo;investissement du gouvernement et des<br \/>\nconsommateurs. Cette exigence devrait s&rsquo;appliquer \u00e9galement<br \/>\nsi le programme permettait aux Canadiens qui y participent<br \/>\nd&rsquo;acheter la part de la SCHL dans le pr\u00eat hypoth\u00e9caire lorsque<br \/>\nleur situation financi\u00e8re le leur permet. Nous avons \u00e9galement<br \/>\nnot\u00e9 comment les \u00e9valuateurs peuvent aider \u00e0 d\u00e9tecter la fraude<br \/>\nhypoth\u00e9caire, conform\u00e9ment \u00e0 leurs engagements budg\u00e9taires<br \/>\nen mati\u00e8re de lutte contre le blanchiment d&rsquo;argent sur le<br \/>\nmarch\u00e9 de l\u2019habitation. <\/p>\n<p>Dans le cadre de nos efforts continus pour fournir notre<br \/>\nr\u00e9troaction sur le nouveau Programme d&rsquo;encouragement pour<br \/>\nl&rsquo;achat d&rsquo;une premi\u00e8re habitation et pour discuter d&rsquo;autres<br \/>\nquestions relatives au logement, l\u2019ICE a rencontr\u00e9 le ministre<br \/>\nf\u00e9d\u00e9ral des Finances, Bill Morneau, le 27 mai 2019, une premi\u00e8re<br \/>\npour l\u2019ICE. De plus, l\u2019ICE a rencontr\u00e9 Evan Siddall, PDG de la<br \/>\nSCHL, le 25 juin 2019. <\/p>\n<p>En outre, \u00e0 l\u2019approche de l\u2019\u00e9lection f\u00e9d\u00e9rale pr\u00e9vue pour<br \/>\noctobre 2019, nous avons envoy\u00e9 des lettres aux trois principaux<br \/>\npartis politiques avec des recommandations concernant des<br \/>\nlignes directrices de souscription prudentes qui comprennent <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 48 Return to CONTENTS<\/p>\n<p>D\u00c9FENSE<\/p>\n<p>l&rsquo;exigence d&rsquo;une \u00e9valuation, l&rsquo;\u00e9limination du test de stress<br \/>\nsur les renouvellements hypoth\u00e9caires et une campagne de<br \/>\nsensibilisation du public pour informer les Canadiens que la<br \/>\nculture du cannabis \u00e0 domicile pourrait avoir des r\u00e9percussions<br \/>\nn\u00e9gatives sur la valeur de leur maison. <\/p>\n<p>Comme preuve de la relation croissante de l\u2019ICE avec ses<br \/>\npartenaires du gouvernement f\u00e9d\u00e9ral, l\u2019ICE a, pour la premi\u00e8re<br \/>\nfois, invit\u00e9 deux d\u00e9put\u00e9s f\u00e9d\u00e9raux \u00e0 s&rsquo;adresser aux d\u00e9l\u00e9gu\u00e9s au<br \/>\nCongr\u00e8s annuel 2019 de l\u2019ICE \u00e0 St. John&rsquo;s et a re\u00e7u une vid\u00e9o du<br \/>\npr\u00e9sident du Comit\u00e9 des finances de la Chambre des communes. <\/p>\n<p>Par ailleurs, vous vous souvenez peut-\u00eatre qu&rsquo;\u00e0 l&rsquo;\u00e9t\u00e9 2018,<br \/>\nl\u2019ICE a pr\u00e9sent\u00e9 un m\u00e9moire aux Autorit\u00e9s canadiennes en<br \/>\nvaleurs mobili\u00e8res (ACVM), qui cherchaient \u00e0 obtenir des<br \/>\ncommentaires sur la nouvelle r\u00e9glementation relative aux<br \/>\npr\u00eats hypoth\u00e9caires syndiqu\u00e9s. En mars 2019, les ACVM ont<br \/>\nannonc\u00e9 qu&rsquo;elles mettaient en \u0153uvre la plupart des nouvelles<br \/>\nr\u00e8gles initialement propos\u00e9es, notamment \u00ab l\u2019introduction d&rsquo;une<br \/>\ncondition selon laquelle les \u00e9metteurs de pr\u00eats hypoth\u00e9caires<br \/>\nsyndiqu\u00e9s doivent fournir des \u00e9valuations immobili\u00e8res<br \/>\npr\u00e9par\u00e9es par un \u00e9valuateur ind\u00e9pendant et qualifi\u00e9 \u00bb. Toutefois,<br \/>\nles ACVM ont \u00e9galement annonc\u00e9 que des r\u00e9visions \u00e9taient<br \/>\npropos\u00e9es et qu&rsquo;elles cherchaient \u00e0 obtenir une deuxi\u00e8me s\u00e9rie<br \/>\nde commentaires. L&rsquo;une des r\u00e9visions propos\u00e9es veut que les<br \/>\n\u00e9valuations immobili\u00e8res aient lieu dans les six mois pr\u00e9c\u00e9dant la<br \/>\nremise d&rsquo;une \u00e9valuation \u00e0 un acheteur, au lieu de 12 mois. <\/p>\n<p>Pour rappel, voici notre deuxi\u00e8me recommandation dans<br \/>\nnotre m\u00e9moire de l&rsquo;\u00e9t\u00e9 dernier : Ramener de 12 mois \u00e0 6 mois le<br \/>\nd\u00e9lai entre la date d&rsquo;entr\u00e9e en vigueur d&rsquo;une \u00e9valuation et la date<br \/>\nde livraison de l&rsquo;\u00e9valuation. On peut donc dire que l&rsquo;organisme<br \/>\nde r\u00e9glementation a accept\u00e9 cette recommandation. Le 14 mai<br \/>\n2019, nous avons pr\u00e9sent\u00e9 un deuxi\u00e8me m\u00e9moire dans lequel<br \/>\nnous reconnaissions ce changement et r\u00e9it\u00e9rions l&rsquo;une de nos<br \/>\nrecommandations initiales voulant que les \u00e9valuateurs qualifi\u00e9s<br \/>\naient une couverture d\u2019assurance responsabilit\u00e9.  <\/p>\n<p>\u00c9tablir des relations avec les gouvernements provinciaux <\/p>\n<p>Lutte contre le blanchiment d&rsquo;argent  <\/p>\n<p>dans l&rsquo;immobilier en Colombie-Britannique <\/p>\n<p>La question du blanchiment d&rsquo;argent dans l&rsquo;immobilier a \u00e9t\u00e9<br \/>\nau centre des pr\u00e9occupations du gouvernement de la Colombie-<br \/>\nBritannique. <\/p>\n<p>R\u00e9cemment, en partenariat avec d&rsquo;autres associations<br \/>\nimmobili\u00e8res de la Colombie-Britannique, l\u2019ICE-C.B. a offert son<br \/>\nexpertise et son aide ainsi que des recommandations pr\u00e9cises au<br \/>\ngouvernement provincial sur la fa\u00e7on dont l&rsquo;industrie immobili\u00e8re<br \/>\npeut aider \u00e0 lutter contre le blanchiment d&rsquo;argent dans le secteur<br \/>\nimmobilier de la province. Soixante-six m\u00e9dias \u00e0 travers le pays<br \/>\ntels que Global, le Toronto Star, CityNews, CBC et d&rsquo;autres ont<br \/>\ncouvert l&rsquo;\u00e9v\u00e9nement. En fait, l&rsquo;audience totale des nouvelles en<br \/>\nligne \u00e9tait de plus de 8 millions de personnes.<\/p>\n<p>De plus, le gouvernement de la Colombie-Britannique,<br \/>\npar l&rsquo;entremise de son ministre des Finances et procureur<br \/>\ng\u00e9n\u00e9ral, a publi\u00e9 une d\u00e9claration dans laquelle il accueille<br \/>\nfavorablement les recommandations de l&rsquo;industrie et son offre<br \/>\nd&rsquo;aider le gouvernement \u00e0 lutter contre le blanchiment d&rsquo;argent<br \/>\ndans le secteur immobilier. La citation suivante faisait partie de<br \/>\ncette d\u00e9claration : <\/p>\n<p>\u00ab Les mesures prises par la B.C. Real Estate<br \/>\nAssociation, l&rsquo;Institut canadien des \u00e9valuateurs, la<br \/>\nBC Notaries Association, l\u2019Association des courtiers<br \/>\nhypoth\u00e9caires du Canada et la Real Estate Board of<br \/>\nGreater Vancouver sont des mesures pratiques et<br \/>\nutiles qui aideront \u00e0 se prot\u00e9ger contre les criminels<br \/>\nqui utilisent l&rsquo;immobilier pour blanchir des fonds. Ces<br \/>\nmesures comprennent l&rsquo;acceptation de fonds v\u00e9rifi\u00e9s<br \/>\nseulement, l&rsquo;introduction d&rsquo;une \u00e9ducation obligatoire sur<br \/>\nla lutte contre le blanchiment d&rsquo;argent et la formulation<br \/>\nde recommandations au gouvernement sur un meilleur<br \/>\npartage de l&rsquo;information, un plus grand engagement<br \/>\navec l&rsquo;industrie et une d\u00e9claration transparente et en<br \/>\ntemps opportun. \u00bb  <\/p>\n<p>\u00ab Nous f\u00e9licitons ces associations de l&rsquo;industrie pour<br \/>\nleur travail visant \u00e0 mettre fin au blanchiment d&rsquo;argent<br \/>\net \u00e0 assurer la confiance du public dans l&rsquo;industrie<br \/>\nimmobili\u00e8re. \u00bb <\/p>\n<p>L&rsquo;initiative nationale de d\u00e9fense<br \/>\ndes int\u00e9r\u00eats la plus importante a<br \/>\n\u00e9t\u00e9 la deuxi\u00e8me Journ\u00e9e annuelle<br \/>\nsur la Colline du Parlement de l&rsquo;ICE. <\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 49Return to CONTENTS<\/p>\n<p>D\u00c9FENSE<\/p>\n<p>Les membres de l\u2019ICE sont r\u00e9solus \u00e0 signaler et \u00e0 d\u00e9noncer<br \/>\nles activit\u00e9s suspectes et frauduleuses dans le domaine<br \/>\nde l&rsquo;immobilier et l\u2019ICE, l\u2019ICE-C.-B. et toutes les autres<br \/>\nassociations provinciales continueront de faire valoir aupr\u00e8s<br \/>\ndes gouvernements partout au pays que les membres de l\u2019ICE<br \/>\npeuvent aider.<\/p>\n<p>Normes de mesurage des r\u00e9sidences en Alberta <\/p>\n<p>En janvier 2019, le Conseil de l&rsquo;immobilier a sollicit\u00e9 les<br \/>\ncommentaires de l\u2019ICE au sujet de ses normes de mesurage<br \/>\ndes r\u00e9sidences. L\u2019ICE-Alberta a pr\u00e9sent\u00e9 un m\u00e9moire dont la<br \/>\nrecommandation g\u00e9n\u00e9rale \u00e9tait que ces normes devraient \u00eatre<br \/>\ncoh\u00e9rentes et conformes aux autres pratiques en vigueur dans<br \/>\nl\u2019ensemble du pays.  <\/p>\n<p>L\u2019ICE-Saskatchewan participe au  <\/p>\n<p>processus d&rsquo;examen des lois municipales <\/p>\n<p>En janvier 2019, l\u2019AIC-SK a envoy\u00e9 une lettre \u00e0 la Saskatchewan<br \/>\nAssessment Management Agency pour lui faire part de ses<br \/>\ncommentaires au sujet des nombreux changements propos\u00e9s<br \/>\nau processus d&rsquo;appel de l&rsquo;\u00e9valuation fonci\u00e8re en Saskatchewan.<br \/>\nIrwin Blank, PDG, a d\u00e9clar\u00e9 : \u00ab Nous consid\u00e9rons l&rsquo;Institut<br \/>\ncomme l&rsquo;un de nos principaux partenaires commerciaux<br \/>\ndans notre processus de consultation et d&rsquo;examen \u00bb. Cette<br \/>\npossibilit\u00e9 a \u00e9t\u00e9 offerte dans le cadre du processus d&rsquo;examen<br \/>\ndes lois municipales (Cities Act, Municipalities Act et<br \/>\nNorthern Municipalities Act). <\/p>\n<p>Consultations en Ontario <\/p>\n<p>En janvier 2019, l\u2019ICE a pr\u00e9sent\u00e9 un m\u00e9moire au minist\u00e8re<br \/>\ndes Finances de l&rsquo;Ontario concernant la Loi sur les maisons<br \/>\nde courtage d\u2019hypoth\u00e8ques, les pr\u00eateurs hypoth\u00e9caires et<br \/>\nles administrateurs d&rsquo;hypoth\u00e8ques. Cela a donn\u00e9 lieu \u00e0 la<br \/>\nparticipation \u00e0 une table ronde en mars 2018 avec l&rsquo;adjoint<br \/>\nparlementaire du ministre des Finances. <\/p>\n<p>\u00c0 ce chapitre, l&rsquo;adjoint parlementaire du ministre des Finances<br \/>\na assist\u00e9 \u00e0 la conf\u00e9rence annuelle de l\u2019ICE-ON pour prononcer un<br \/>\ndiscours, le lendemain du d\u00e9p\u00f4t du budget provincial. <\/p>\n<p>Au cours du premier semestre de 2019, l\u2019ICE-ON a envoy\u00e9<br \/>\nd&rsquo;autres m\u00e9moires concernant la strat\u00e9gie ontarienne relative<br \/>\naux donn\u00e9es et l&rsquo;examen de la Loi sur le courtage commercial<br \/>\net immobilier.<\/p>\n<p>Nouveau cadre propos\u00e9 pour les Conseils  <\/p>\n<p>d\u2019administration de condominiums au Qu\u00e9bec <\/p>\n<p>Le gouvernement du Qu\u00e9bec a d\u00e9pos\u00e9 un projet de loi en mai<br \/>\n2019 qui, entre autres choses, rendrait obligatoires la tenue<br \/>\nd\u2019une \u00e9tude sur les fonds de r\u00e9serve tous les cinq ans. L\u2019ICE-QC<br \/>\na envoy\u00e9 une lettre pour pr\u00e9coniser que les membres de l\u2019ICE<br \/>\nsoient autoris\u00e9s \u00e0 r\u00e9aliser ces \u00e9tudes.   <\/p>\n<p>L\u2019ICE-Manitoba a continu\u00e9 d&rsquo;encourager  <\/p>\n<p>les partenariats avec WinnipegREALTORS\u00ae <\/p>\n<p>\u00c0 la suite d&rsquo;un rapport et d&rsquo;un expos\u00e9 pr\u00e9sent\u00e9s par l\u2019ICE-<br \/>\nManitoba au comit\u00e9 permanent des biens immobiliers et du<br \/>\nd\u00e9ploiement de la Ville de Winnipeg relativement \u00e0 des projets<br \/>\nd&rsquo;am\u00e9nagement intercalaire, WinnipegREALTORS\u00ae a de nouveau<br \/>\nexprim\u00e9 son int\u00e9r\u00eat \u00e0 demander l&rsquo;avis des experts de l\u2019ICE-<br \/>\nManitoba. Le contrat de service comprendrait probablement une<br \/>\nanalyse des r\u00e9percussions possibles sur la valeur des propri\u00e9t\u00e9s<br \/>\ndans les districts de conservation historiques d\u00e9sign\u00e9s de la ville<br \/>\nde Winnipeg.<\/p>\n<p>La copropri\u00e9t\u00e9, un sujet d&rsquo;actualit\u00e9 <\/p>\n<p>La Nova Scotia Real Estate Appraisers Association a \u00e9crit<br \/>\nau registraire des condominiums pour lui faire part de ses<br \/>\ncommentaires au sujet des r\u00e8glements adopt\u00e9s en vertu de la<br \/>\nLoi sur les condominiums demandant que les \u00e9valuateurs soient<br \/>\nautoris\u00e9s \u00e0 effectuer des \u00e9tudes de fonds de r\u00e9serve.<\/p>\n<p>Pr\u00e9sentation aux agents immobiliers de St. John&rsquo;s <\/p>\n<p>En mai 2019, l\u2019ICE-Terre-Neuve-et-Labrador a fait une<br \/>\npr\u00e9sentation aux agents immobiliers locaux sur la profession<br \/>\nd&rsquo;\u00e9valuateur et les avantages d&#8217;embaucher un \u00e9valuateur. <\/p>\n<p>Comme vous voyez, il y a beaucoup d&rsquo;activit\u00e9s partout au pays<br \/>\net nous n&rsquo;avons abord\u00e9 ici que les principaux faits saillants. Si<br \/>\nvous avez des questions ou des commentaires sur ces initiatives<br \/>\nou sur toute autre initiative de d\u00e9fense des int\u00e9r\u00eats, veuillez<br \/>\ncommuniquer avec votre repr\u00e9sentant provincial ou l&rsquo;un des deux<br \/>\ncopr\u00e9sidents du Comit\u00e9 de d\u00e9fense des int\u00e9r\u00eats, Craig Barnsley,<br \/>\nAACI, P.App \u00e0 craigbarnsley@shaw.ca ou Mike Kirkland, AACI,<br \/>\nP.App \u00e0 mkirkland@kba.ca. Vous pouvez \u00e9galement communiquer<br \/>\navec Andr\u00e9 Hannoush, directeur des Affaires publiques, \u00e0<br \/>\nandreh@aicanada.ca.<\/p>\n<p>Note de fin :<br \/>\n1 L&rsquo;incitatif permettrait aux acheteurs d&rsquo;une premi\u00e8re maison <\/p>\n<p>admissibles qui ont la mise de fonds minimale pour un pr\u00eat<br \/>\nhypoth\u00e9caire assur\u00e9 (5 %) de pr\u00e9senter une demande pour<br \/>\nfinancer une partie de leur achat d&rsquo;une maison au moyen d&rsquo;une<br \/>\nhypoth\u00e8que \u00e0 avoir net partag\u00e9 avec la Soci\u00e9t\u00e9 canadienne<br \/>\nd&rsquo;hypoth\u00e8ques et de logement (SCHL). <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 50 Return to CONTENTS<\/p>\n<p>mailto:craigbarnsley@shaw.ca<br \/>\nmailto:mkirkland@kba.ca<br \/>\nmailto:andreh@aicanada.ca<\/p>\n<p>14 social media best<br \/>\npractices you should<br \/>\nfollow in 2019<\/p>\n<p>W hether you are contemplating establishing your social media presence, or you are a seasoned social media maven, if you are not familiar with Hootsuite, you owe it to<br \/>\nyourself to get familiar with it. Hootsuite is one of many tools<br \/>\nreferred to as a \u2018Social Media Management System\u2019 or tool.<br \/>\nIt helps you keep track and manage your many social network<br \/>\nchannels. It can enable you to monitor what people are saying<br \/>\nabout your brand and help you respond instantly. You can view<br \/>\nstreams from multiple networks such as Facebook, Twitter<br \/>\nand Google+ and post updates or reply directly. With so many<br \/>\nnetworks for businesses to manage, it is no wonder that Social<br \/>\nMedia Management tools have become so popular and relied upon<br \/>\nby many companies today.<\/p>\n<p>If you manage the updates for your business&rsquo; social networks,<br \/>\nit is highly likely that you will have heard of Hootsuite. In a survey<br \/>\nfrom monitoring tool Pingdom, Hootsuite came up as the top<br \/>\nSocial Media Management System, with over 20% of companies<br \/>\nusing it to manage their social media empires. TweetDeck was<br \/>\nsecond and SocialEngage third. Hootsuite was launched in 2008<br \/>\nby Invoke Media and since then has accrued an impressive array<br \/>\nof features.<\/p>\n<p>In addition to being a powerful Social Media Management<br \/>\nSystem, Hootsuite is also a rich source of information, tools,<br \/>\nand best practices for maximizing the impact of the social media<br \/>\nactivity. The following entry from the Hootsuite blog is a great<br \/>\nexample of the type of information available on the Hootsuite site.<\/p>\n<p>The following article, by Todd Clarke, originally appeared<br \/>\non the Hootsuite Blog on June 26, 2019. It is reprinted here,<br \/>\nwith permission.<\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 51Return to CONTENTS<\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>So much to do on social media, so little time. And so many ways to<br \/>\ndo it, too. Some right, some not-so-right.<\/p>\n<p>But don\u2019t worry, we\u2019ve got you covered with the following<br \/>\nmust-follow social media best practices.<\/p>\n<p>Bonus: Get the step-by-step social media strategy guide<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-best-practices\/#) with<br \/>\npro tips on how to grow your social media presence.<\/p>\n<p>14 SOCIAL MEDIA BEST PRACTICES FOR 2019<\/p>\n<p>1. Learn everything you can about your audience<\/p>\n<p>The first social media best practice? If you don\u2019t know who your<br \/>\naudience is, you can\u2019t give them what they want. And then they<br \/>\nwon\u2019t give you what you want (their business).<\/p>\n<p>Who are you trying to connect with?<\/p>\n<p>Millennials, single moms, kids with canines? That\u2019s a start, but<br \/>\nget as specific as you can to best engage them. Do the research<br \/>\nand rely more on data, less on your gut. Get clear about your<br \/>\ncurrent customers, too. So you can go find and make new ones<br \/>\nwith the same traits. Such as:<\/p>\n<p>\u2022 Their age<br \/>\n\u2022 Where they live<br \/>\n\u2022 What languages they speak<br \/>\n\u2022 How much they earn<br \/>\n\u2022 How much they spend<\/p>\n<p>\u2022 What they buy<br \/>\n\u2022 What they do in their spare time<br \/>\n\u2022 What stage of life they\u2019re in (student, parent, retiree)<\/p>\n<p>Other tactics to consider for learning about your audience include:<br \/>\n\u2022 Analyze website and social media analytics<br \/>\n\u2022 Be clear about the value for your products and services<br \/>\n\u2022 Create a target market statement<br \/>\n\u2022 Test your social ads on your target market<br \/>\n\u2022 Lather, rinse, repeat \u2013 to learn new ways and means over time<\/p>\n<p>Want to dive deeper into this topic? We have a guide to conducting<br \/>\naudience research (https:\/\/blog.hootsuite.com\/target-market\/) that<br \/>\nincludes a template to help you build customer\/audience personas.<\/p>\n<p>2. Choose which networks to use (and which to ignore)<\/p>\n<p>Because too many marketers spread themselves too thin across<br \/>\ntoo many networks. How do you determine which networks to<br \/>\nshow up and share on?<\/p>\n<p>Research the demographics (https:\/\/blog.hootsuite.com\/<br \/>\nsocial-media-demographics\/). This will help you determine which<br \/>\nnetworks to use \u2014 and which to lose. These are the kinds of<br \/>\ninsights you should be looking for:<br \/>\nInstagram demographics<\/p>\n<p>\u2022 A billion users, 500 million of them active every day<br \/>\n\u2022 71% of Americans between 18 and 24 use this network<br \/>\n\u2022 43% African Americans, 38% Hispanic, 32% white for <\/p>\n<p>U.S. users<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 52 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"S6610qAFGV\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/\">18 Social Media Best Practices for Faster Growth in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;18 Social Media Best Practices for Faster Growth in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/embed\/#?secret=4qvvnRpmCv#?secret=S6610qAFGV\" data-secret=\"S6610qAFGV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f6sXkdv0xo\"><p><a href=\"https:\/\/blog.hootsuite.com\/target-market\/\">What Is a Target Market (And How to Find Yours)<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is a Target Market (And How to Find Yours)&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/target-market\/embed\/#?secret=3o8hpxq3vJ#?secret=f6sXkdv0xo\" data-secret=\"f6sXkdv0xo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dzdNeLrUQr\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/\">109 Social Media Demographics Marketers Need to Know in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;109 Social Media Demographics Marketers Need to Know in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/embed\/#?secret=axeFw0cusv#?secret=dzdNeLrUQr\" data-secret=\"dzdNeLrUQr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dzdNeLrUQr\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/\">109 Social Media Demographics Marketers Need to Know in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;109 Social Media Demographics Marketers Need to Know in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/embed\/#?secret=axeFw0cusv#?secret=dzdNeLrUQr\" data-secret=\"dzdNeLrUQr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>Facebook Demographics<br \/>\n\u2022 More active monthly users than any one country\u2019s population<br \/>\n\u2022 1.4 billion daily users, and 2.13 billion monthly ones<br \/>\n\u2022 25-34 year olds are the biggest segment for U.S. users<br \/>\n\u2022 75% of U.S. adults rake in $75,000+<\/p>\n<p>Twitter demographics<br \/>\n\u2022 Big. Political. Platform. More so than the others.<br \/>\n\u2022 330 million active monthly users<br \/>\n\u2022 45% of new users have college degrees<\/p>\n<p>I think you get the idea. Know more about your audience and who<br \/>\nuses what social network and combine those two data points to<br \/>\nbetter sell your brand.<\/p>\n<p>3. Have a plan<\/p>\n<p>Have you created a social media strategy, (https:\/\/blog.<br \/>\nhootsuite.com\/how-to-create-a-social-media-marketing-plan\/)<br \/>\nsummarizing what you want to do and achieve on social media?<\/p>\n<p>Yes? Good job. No? You should. Why? To know whether you\u2019re<br \/>\nsucceeding or failing for every post, share, like and comment.<\/p>\n<p>This guide will walk you through each step of crafting a<br \/>\nwinning plan. (https:\/\/blog.hootsuite.com\/how-to-create-a-<br \/>\nsocial-media-marketing-plan\/) But here are the highlights:<\/p>\n<p>Set goals<br \/>\nOtherwise, how do you know what\u2019s working, what\u2019s not, and what<br \/>\nto change as you create and share content? And, track useful<br \/>\nmetrics. Here\u2019s a few.<\/p>\n<p>Social media KPIs (https:\/\/blog.hootsuite.com\/social-media-<br \/>\nkpis-key-performance-indicators\/) are also worth tracking.<\/p>\n<p>Conduct an audit<br \/>\nGather and examine what\u2019s working and what\u2019s not on social<br \/>\nmedia in one place. This will help you plan what to do more of,<br \/>\nwhat to improve, and what to stop. Easily see:<\/p>\n<p>\u2022 Who you\u2019re connecting with<br \/>\n\u2022 Who\u2019s connecting with you<br \/>\n\u2022 Which networks your target audience uses<br \/>\n\u2022 How your brand compares with your competitors<\/p>\n<p>And\u2026 ask yourself a few (honest) questions about your<br \/>\nsocial accounts:<\/p>\n<p>\u2022 Is your audience here?<br \/>\n\u2022 If so, how are they using this platform?<br \/>\n\u2022 Does this help you achieve your business goals?<\/p>\n<p>Use your answers to decide which accounts are worth keeping,<br \/>\nor ditching.<\/p>\n<p>Need help setting up your audit? We\u2019ve got a template for you.<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-audit-template\/) <\/p>\n<p>4. Keep an eye on the competition<\/p>\n<p>Because if you don\u2019t, they\u2019ll get the upper hand. Also, to learn<br \/>\nfrom what they\u2019re doing, to help you decide what you should (and<br \/>\nshouldn\u2019t) be doing. Why reinvent when you can circumvent?<\/p>\n<p>For your social media competitors you want to know\u2026<br \/>\n\u2022 Who they are<br \/>\n\u2022 Where they are<br \/>\n\u2022 What they\u2019re doing<br \/>\n\u2022 What they did before<br \/>\n\u2022 How well they\u2019re doing what they\u2019re doing<br \/>\n\u2022 Any threats to your business<br \/>\n\u2022 Identify gaps in your own strategy<\/p>\n<p>Do some intel to ask and answer\u2026<br \/>\n\u2022 What networks are they on?<br \/>\n\u2022 How big is their audience?<br \/>\n\u2022 How often do they post?<br \/>\n\u2022 How much do they engage (shares, likes, and comments)?<br \/>\n\u2022 What are they good at?<br \/>\n\u2022 And not so good at?<br \/>\n\u2022 What threats do they pose?<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 53Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KoPUoLA2jn\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">how-to-create-a-social-media-marketing-plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;how-to-create-a-social-media-marketing-plan&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/embed\/#?secret=V9z8oE9Zxl#?secret=KoPUoLA2jn\" data-secret=\"KoPUoLA2jn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KoPUoLA2jn\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">how-to-create-a-social-media-marketing-plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;how-to-create-a-social-media-marketing-plan&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/embed\/#?secret=V9z8oE9Zxl#?secret=KoPUoLA2jn\" data-secret=\"KoPUoLA2jn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Xk43gNA8jb\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\">How to Run the Easiest Social Media Audit [FREE TEMPLATE]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Run the Easiest Social Media Audit [FREE TEMPLATE]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/embed\/#?secret=9eU0H33V50#?secret=Xk43gNA8jb\" data-secret=\"Xk43gNA8jb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>There are tools and techniques to help with this (and a<br \/>\ntemplate to organize your findings) (https:\/\/blog.hootsuite.com\/<br \/>\ncompetitive-analysis-on-social-media\/).<\/p>\n<p>Competitors can give great inspiration for your social media<br \/>\nactivities.<\/p>\n<p>Heck, I\u2019ve contacted and befriended many copywriters.<br \/>\nWe share war stories about losses and victories, along with<br \/>\ntools, approaches, and ideas for doing and being better. You<br \/>\ncould (should), too.<\/p>\n<p>5. Listen for mentions of your brand<\/p>\n<p>Know what people are saying on your social media channels.<br \/>\nIf you do, you can track, analyze, and respond to those<br \/>\nconversations. If you don\u2019t, you\u2019re missing out on valuable<br \/>\ninsights for your business.<\/p>\n<p>Social listening (https:\/\/blog.hootsuite.com\/social-<br \/>\nlistening-business\/) is a two-step process.<\/p>\n<p>1. Monitor channels to capture mentions of your brand,<br \/>\ncompetitors, product, and relevant keywords.<\/p>\n<p>2. Analyze those mentions to identify what you should do next.<br \/>\nLike\u2026 Respond to a happy customer (or to a troll)  <\/p>\n<p>(https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-<br \/>\nmedia\/). Test one campaign against another. Or significantly<br \/>\nshift your brand voice and tone.<\/p>\n<p>Learn how people think about you, compared to the<br \/>\ncompetition. Is a competitor taking a beating in the press?<br \/>\nCould that be a golden moment to share, show, or say?<\/p>\n<p>Beat the competition to discover and resolve pain points.<br \/>\nIs someone talking about their feature that sucks? Can you<br \/>\nquickly add a new feature that doesn\u2019t?<\/p>\n<p>Identify influencers and advocates. Is someone out there<br \/>\nsaying something superb about you all? Maybe it\u2019s time to<br \/>\ncollaborate with them.<\/p>\n<p>Listen, learn, and earn.<br \/>\nHere are some tools to help you listen on social (https:\/\/<\/p>\n<p>blog.hootsuite.com\/social-listening-business\/).<\/p>\n<p>6. Monitor conversations that are  <\/p>\n<p>relevant to your industry<\/p>\n<p>Like social listening, social monitoring is about knowing what<br \/>\npeople think of your brand.<\/p>\n<p>There are tools to help you know: who\u2019s mentioning your<br \/>\nbrand, using which hashtags, and other trends in your industry.<\/p>\n<p>Think of social monitoring as the foundation for social<br \/>\nlistening. Monitor to learn from the past. Listen to create your<br \/>\nfuture.<\/p>\n<p>Does this picture help?<br \/>\nAbout those tools? Here are some of the best social <\/p>\n<p>monitoring tools we found or used (https:\/\/blog.hootsuite.com\/<br \/>\nsocial-media-monitoring-tools\/)<\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>7. Establish your social media voice and tone<\/p>\n<p>I\u2019m going to blatantly plagiarize the start of this piece (https:\/\/blog.<br \/>\nhootsuite.com\/how-to-build-an-authentic-voice-on-social\/) \u2013 word<br \/>\nfor word. It\u2019s okay, I wrote it.<\/p>\n<p>Every time you talk, write, design, post, respond, launch, thank, and<br \/>\nconnect with others\u2026 you\u2019re exercising your brand voice. Every time.<\/p>\n<p>Whether you think about it or not. People are building up an<br \/>\nimpression in their minds for all the ways you appear \u2013 online,<br \/>\non stage, on the phone, or in person. Don\u2019t you think it\u2019s best to<br \/>\nbe deliberate about all that? To convey the voice and vibe for your<br \/>\nongoing message? So that your fans, followers, readers, listeners,<br \/>\nleads, prospects, and customers \u2018get it\u2019?<\/p>\n<p>Here are some ways.<br \/>\nFind your adjectives to develop the voice and vibe for your brand\u2019s <\/p>\n<p>personality. I supplied a list for you to start (and end) with.<br \/>\nWrite like you talk by avoiding jargon. Jargon requires brain <\/p>\n<p>calories for readers to translate. But they won\u2019t, they\u2019ll just<br \/>\nclick elsewhere.<\/p>\n<p>Write from the reader\u2019s perspective, to make them, not you, the<br \/>\nhero in the story. Be clear so readers will know what they will get<br \/>\nfrom what you do.<\/p>\n<p>Drop the drama. Avoid sensational headlines. Always be clear<br \/>\nover clever. This forces you to understand the reader and write more<br \/>\nto them.<\/p>\n<p>There are more tips and examples in the full post (https:\/\/blog.<br \/>\nhootsuite.com\/how-to-build-an-authentic-voice-on-social\/).<\/p>\n<p>8. Follow the social media \u2018Rule of Thirds\u2019<\/p>\n<p>Why? First, let\u2019s talk about what to share.<br \/>\n\u2022 share posts to promote your business, convert readers, <\/p>\n<p>and generate profits<br \/>\n\u2022 share posts of ideas from influencers in your industry (or like-<\/p>\n<p>minded businesses)<br \/>\n\u2022 share posts of personal stories to build your brand<\/p>\n<p>Now, back to the why (for the \u2154 sharing). Sharing out content shows<br \/>\nyour followers\u2026<\/p>\n<p>\u2022 You know your industry<br \/>\n\u2022 You\u2019re collaborative<br \/>\n\u2022 Where you\u2019re positioned within the industry<\/p>\n<p>Simple, right?<\/p>\n<p>9. Respond to all comments and @mentions \u2014 promptly<\/p>\n<p>Because when you don\u2019t, it makes you look lazy, unwilling, and all about<br \/>\nyou. So get off your podium and into the dinner party \u2013 by welcoming,<br \/>\nlistening, and encouraging conversation. Like a good host. When you\u2019re<br \/>\non a podium, you orate \u2013 one-way communication.<\/p>\n<p>Bonus: Get the step-by-step social media strategy guide with<br \/>\npro tips on how to grow your social media presence.<\/p>\n<p>Get the free guide right now! (https:\/\/blog.hootsuite.com\/social-<br \/>\nmedia-best-practices\/) <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 54 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fL5uzwTtnO\"><p><a href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">Social Media Competitor Analysis: Template + Guide for 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Competitor Analysis: Template + Guide for 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/embed\/#?secret=W3NBaZpp4y#?secret=fL5uzwTtnO\" data-secret=\"fL5uzwTtnO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fL5uzwTtnO\"><p><a href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">Social Media Competitor Analysis: Template + Guide for 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Competitor Analysis: Template + Guide for 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/embed\/#?secret=W3NBaZpp4y#?secret=fL5uzwTtnO\" data-secret=\"fL5uzwTtnO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SAar6MH3AL\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">What Is Social Listening, Why It Matters + 14 Tools To Help<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is Social Listening, Why It Matters + 14 Tools To Help&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-listening-business\/embed\/#?secret=XmTtOPe84Q#?secret=SAar6MH3AL\" data-secret=\"SAar6MH3AL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4u7j3WBSlV\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-media\/\">Squash Social Media Trolls With These 9 Tips [Guide]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Squash Social Media Trolls With These 9 Tips [Guide]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-media\/embed\/#?secret=oFdN09AzUA#?secret=4u7j3WBSlV\" data-secret=\"4u7j3WBSlV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SAar6MH3AL\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">What Is Social Listening, Why It Matters + 14 Tools To Help<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is Social Listening, Why It Matters + 14 Tools To Help&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-listening-business\/embed\/#?secret=XmTtOPe84Q#?secret=SAar6MH3AL\" data-secret=\"SAar6MH3AL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y1TrH3Lc2A\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/\">7 Top Social Media Monitoring Tools and Why You Need Them<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;7 Top Social Media Monitoring Tools and Why You Need Them&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/embed\/#?secret=LdhJh7Yh2Q#?secret=y1TrH3Lc2A\" data-secret=\"y1TrH3Lc2A\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y1TrH3Lc2A\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/\">7 Top Social Media Monitoring Tools and Why You Need Them<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;7 Top Social Media Monitoring Tools and Why You Need Them&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/embed\/#?secret=LdhJh7Yh2Q#?secret=y1TrH3Lc2A\" data-secret=\"y1TrH3Lc2A\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"MEAox504iB\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/\">18 Social Media Best Practices for Faster Growth in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;18 Social Media Best Practices for Faster Growth in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/embed\/#?secret=PRJQZ5h1HU#?secret=MEAox504iB\" data-secret=\"MEAox504iB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>But at a dinner party, you converse \u2013 two-way communication.<br \/>\nSocial media + comments + mentions + respond now (not later) <\/p>\n<p>= a relationship. Here\u2019s an entire guide to social media engagement<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-engagement\/) to form<br \/>\nhealthier relationships for your social media accounts.<\/p>\n<p>10. Don\u2019t repost the same message across networks<\/p>\n<p>I get it, posting the same (exact) message across your social<br \/>\nchannels seems efficient. Why reinvent (or rewrite) a piece<br \/>\nmultiple times versus one time? But, like tip number nine above,<br \/>\nreposting is another way to look lazy and sloppy. Instead, craft a<br \/>\nnew message for every network and post.<\/p>\n<p>Yes, it takes more time and work. But maybe not as much as<br \/>\nyou think. No need to start from scratch \u2013 but do make some<br \/>\ntweaks. It will pay off because people will see you as a brand that<br \/>\ncares what it shares. And it shows that you\u2019re paying attention.<\/p>\n<p>Optimize content for each network. Tailor some things for<br \/>\nyour channel. Use the right vocabulary for your captions. It\u2019s easy<br \/>\nto imagine words that work on Snapchat may not have a chance on<br \/>\nLinkedIn. And use the right (vs same) hashtags for each platform.<br \/>\nIf not, you\u2019ll look spammy.<\/p>\n<p>Don\u2019t over post. Post regularly? Absolutely. Over-posting may<br \/>\nbe hard to do on Twitter, but easy to do for Facebook and LinkedIn.<br \/>\nDifferent audiences have different tastes. Know them all to appeal<br \/>\nto them all.<\/p>\n<p>Ignore some channels. Just do. Because sharing a cool new<br \/>\nproduct might rock on Pinterest, but flop on LinkedIn.<\/p>\n<p>11. Use data to determine when and how often to post<\/p>\n<p>When is the right time to post? It depends on the social network.<br \/>\nPeople might be on LinkedIn during regular workday hours, but<br \/>\nInstagram is more of a leisure time platform.<\/p>\n<p>We have an entire article dedicated to finding the best times to<br \/>\npost on social media (https:\/\/blog.hootsuite.com\/best-time-to-<br \/>\npost-on-facebook-twitter-instagram\/). It\u2019s back by data from the<br \/>\nbest brands on social.<\/p>\n<p>Now, how often should you post? That\u2019s hard to say, in<br \/>\ngeneral. But, create social media reports (https:\/\/blog.hootsuite.<br \/>\ncom\/social-media-reporting-for-social-media-managers\/) to<br \/>\ntrack results for who\u2019s engaging with your brand and posts.<br \/>\nSo you can make your choices based on data, not hunches.<\/p>\n<p>12. A\/B test your messaging<\/p>\n<p>A\/B testing (a.k.a. split testing) allows you to test small variations<br \/>\nof your messaging to learn what works best for your audience.<\/p>\n<p>How?<br \/>\n\u2022 Separate your audience into two random groups<br \/>\n\u2022 Show a different message variation to each group<br \/>\n\u2022 Compare the responses to your chosen metrics  <\/p>\n<p>(https:\/\/blog.hootsuite.com\/social-media-metrics\/) <\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>The key \u2013 change one thing at a time. Otherwise, you\u2019re back to<br \/>\nguessing if you change multiple aspects of the message.<\/p>\n<p>What to test, you might be thinking?<br \/>\nPost text. Consider some of these for your A\/B testing:<\/p>\n<p>\u2022 A quote vs a key statistic<br \/>\n\u2022 The length of the post<br \/>\n\u2022 Use an emoji<br \/>\n\u2022 Ordered versus unordered bullets<br \/>\n\u2022 Variations on punctuation<br \/>\n\u2022 Tone of voice, say casual versus formal, passive versus active<\/p>\n<p>Call-to-action. CTAs are critical, you\u2019re asking readers to take<br \/>\nan action. Change it up to see what works best. For example,<br \/>\n\u2018Use App\u2019 versus \u2018Install Now.\u2019 Easy to do, easy to see results.<\/p>\n<p>Use of image or video. Research shows images and videos<br \/>\nperform best. Fine, but which of those work best? Try it and see,<br \/>\nto go from theory to proof for your posts. For instance, test:<\/p>\n<p>\u2022 Text only versus posts with an image or video<br \/>\n\u2022 Regular image versus animated GIF<br \/>\n\u2022 Photos of people or products versus graphs or infographics<br \/>\n\u2022 Length of video<\/p>\n<p>There\u2019s more to A\/B test. Much more. See our complete guide<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-ab-testing\/) .<\/p>\n<p>13. Use the right tools<\/p>\n<p>There\u2019s loads of tools and apps to do social media right (https:\/\/<br \/>\nblog.hootsuite.com\/best-social-media-apps-list\/#unmetric) .<\/p>\n<p>Of course, there\u2019s the major networks like Facebook, Twitter,<br \/>\nYouTube, and Instagram. You need to start there \u2013 at least with the<br \/>\nones that are right for your brand and target audience. Then you<br \/>\ncan look to apps to take your posts and content to the next level.<br \/>\nHere\u2019s a few:<\/p>\n<p>\u2022 Planoly is a visual planner for Instagram to see<br \/>\nyour grid before you post.<\/p>\n<p>\u2022 Canva is an app to (easily) create beautiful images<br \/>\nfor your posts. No graphic design experience<br \/>\nrequired. Here\u2019s a guide to social media image<br \/>\napps (https:\/\/blog.hootsuite.com\/resources-to-<br \/>\ncreate-quick-and-beautiful-images-for-social-<br \/>\nmedia\/).<\/p>\n<p>\u2022 Story Slicer allows you to cut, edit then post<br \/>\nvideos for Instagram, Facebook, Whatsapp, or<br \/>\nVK stories. It\u2019s easy to use, for the novice or pro<br \/>\nvideographer.<\/p>\n<p>\u2022 Campsite. The problem: you only get one link on<br \/>\nyour social profiles. The solution: a collection of<br \/>\nlinks with images to send users to exactly the<br \/>\nright place.<\/p>\n<p>Check out the rest of the tools (https:\/\/blog.hootsuite.com\/best-<br \/>\nsocial-media-apps-list) to create, share, track and adjust your<br \/>\nsocial media campaigns.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 55Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TDDAzGQhho\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-engagement\/\">Social Media Engagement<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Engagement&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-engagement\/embed\/#?secret=4HCXg4FZga#?secret=TDDAzGQhho\" data-secret=\"TDDAzGQhho\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Rezol4PgEv\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/embed\/#?secret=D8KOb1goXC#?secret=Rezol4PgEv\" data-secret=\"Rezol4PgEv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nhttps:\/\/blog.hootsuite.com\/social-media-reporting-for-social-media-managers\/<br \/>\nhttps:\/\/blog.hootsuite.com\/social-media-reporting-for-social-media-managers\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IQqwoDHxcX\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=rvtqzIpAZU#?secret=IQqwoDHxcX\" data-secret=\"IQqwoDHxcX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XRHhCH5OPv\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/\">The Beginner&#8217;s Guide to A\/B Testing on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Beginner&#8217;s Guide to A\/B Testing on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/embed\/#?secret=7vNY7MZie3#?secret=XRHhCH5OPv\" data-secret=\"XRHhCH5OPv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"x54UTTspVk\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">The 11 Best Social Media Apps for Marketers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 11 Best Social Media Apps for Marketers&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/embed\/#?secret=iA6C1GVxnR#?secret=x54UTTspVk\" data-secret=\"x54UTTspVk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"x54UTTspVk\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">The 11 Best Social Media Apps for Marketers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 11 Best Social Media Apps for Marketers&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/embed\/#?secret=iA6C1GVxnR#?secret=x54UTTspVk\" data-secret=\"x54UTTspVk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lWtcbhhan8\"><p><a href=\"https:\/\/blog.hootsuite.com\/resources-to-create-quick-and-beautiful-images-for-social-media\/\">15 Tools for Creating Quick and Beautiful Social Media Images<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;15 Tools for Creating Quick and Beautiful Social Media Images&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/resources-to-create-quick-and-beautiful-images-for-social-media\/embed\/#?secret=kERuZ8SyYg#?secret=lWtcbhhan8\" data-secret=\"lWtcbhhan8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fPS05GC6jd\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">The 11 Best Social Media Apps for Marketers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 11 Best Social Media Apps for Marketers&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/embed\/#?secret=7o5paawR5d#?secret=fPS05GC6jd\" data-secret=\"fPS05GC6jd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>14. Measure results and adjust your strategy as needed<\/p>\n<p>For your social media\u2026 Have you identified your goals<br \/>\n(https:\/\/blog.hootsuite.com\/smart-social-media-goals\/)?<br \/>\nThen defined the right metrics (https:\/\/blog.hootsuite.com\/social-<br \/>\nmedia-metrics\/)? Same for your KPIs (https:\/\/blog.hootsuite.com\/<br \/>\nsocial-media-kpis-key-performance-indicators\/)?<\/p>\n<p>Yes? Nice one.<br \/>\nThen your next step is to determine if you\u2019re earning more than <\/p>\n<p>you\u2019re spending on social media. By gathering data from your<br \/>\naccounts and campaigns to track and improve performance \u2014<br \/>\nanalytics.<\/p>\n<p>We wrote the complete guide to using social media analytics<br \/>\ntools (https:\/\/blog.hootsuite.com\/social-media-analytics\/).<\/p>\n<p>I\u2019ll give you the highlights below.<br \/>\nFacebook has an analytics dashboard. Use it to view likes, <\/p>\n<p>followers, reach and engagement for your pages and posts. Notice<br \/>\nthe changes before and after a campaign.<\/p>\n<p>Want to boost some ads, but not sure which ones? Use the<br \/>\nPromotions section to figure that out. There\u2019s more, but you get<br \/>\nthe idea.<\/p>\n<p>Twitter also has a dashboard to look at information, month-<br \/>\nto-month. Like, top tweets, followers, and mentions. See too,<br \/>\nengagements, impressions and promotions for your tweets for a<br \/>\ngiven time period.<\/p>\n<p>Twitter also shows demographics for your audience. Use this to<br \/>\ncompare your audience and how they differ.<\/p>\n<p>Instagram offers analytics for business profiles. More than<br \/>\njust content, gain insights about who your followers are, when<br \/>\nthey\u2019re online, and more.<\/p>\n<p>For your account understand:<br \/>\n\u2022 Impressions: the number of times your posts were on screen<br \/>\n\u2022 Reach: the number of unique post views<br \/>\n\u2022 Website Clicks: The number of clicks on the link included in <\/p>\n<p>your profile<br \/>\n\u2022 Profile Visits: The number of times your username is clicked on<\/p>\n<p>You\u2019ll find similar dashboards for LinkedIn, Pinterest, and Snapchat.<br \/>\nUse these tools to see what\u2019s working and what\u2019s not, so you <\/p>\n<p>can see and adjust to get more of the former.<br \/>\nThere you go. Some tools, rules, and clues for making your <\/p>\n<p>best practices common practices.<br \/>\nDo social media better, faster, and smarter with Hootsuite. <\/p>\n<p>From a single dashboard, you can schedule and publish posts,<br \/>\nmonitor relevant conversations, engage the audience, run ads,<br \/>\nmeasure results, and much more. Try it free today. <\/p>\n<p>MARKETING &#038; COMMUNICATIONS<\/p>\n<p>The approach of Verity Claims Management<br \/>\nto every claim will be to provide \u201cFundamental<br \/>\nTrue Value.\u201d Our claims handling services are <\/p>\n<p>grounded in the following principles:<br \/>\n\u2022 Client-focused service<\/p>\n<p>\u2022 Collaboration with other service providers<br \/>\n\u2022 Careful and thorough analysis and investigation<\/p>\n<p>\u2022 Prompt and clear reporting to clients<\/p>\n<p>1860 Appleby Line-Suite 420,  Burlington, ON  L7L 7H7<br \/>\nKatjaK@verityclaims.ca | 647-884-5065<\/p>\n<p>9776478 Canada Inc.<\/p>\n<p>A properly handled claim can make<br \/>\na large difference in the outcome of the claim<\/p>\n<p>a step above<\/p>\n<p>Trisura Guarantee Insurance Company is a Canadian owned and operated Property and Casualty insurance company specializing in niche<br \/>\ninsurance and surety products. We are a proud supporter of the Insurance Broker\u2019s Association of Canada.<\/p>\n<p>Proud Professional Liability <\/p>\n<p>Insurance Partner of the Appraisal <\/p>\n<p>Institute of Canada<\/p>\n<p>Learn more at www.trisura.com<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 56 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"NanGlkmI8K\"><p><a href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\">How To Set and Exceed Social Media Goals [9 Examples]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How To Set and Exceed Social Media Goals [9 Examples]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/embed\/#?secret=IVURfdLM6I#?secret=NanGlkmI8K\" data-secret=\"NanGlkmI8K\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lI07mAAi1n\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=UtoBmaHW2t#?secret=lI07mAAi1n\" data-secret=\"lI07mAAi1n\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IQqwoDHxcX\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=rvtqzIpAZU#?secret=IQqwoDHxcX\" data-secret=\"IQqwoDHxcX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"jvkbzHOmHq\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-analytics\/\">13 Social Media Analytics Tools That Do the Math For You<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;13 Social Media Analytics Tools That Do the Math For You&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-analytics\/embed\/#?secret=yDE2pNB0b9#?secret=jvkbzHOmHq\" data-secret=\"jvkbzHOmHq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nmailto:KatjaK@verityclaims.ca<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eyuComhLur\"><p><a href=\"https:\/\/www.trisura.com\/\">Trisura: Tailor-Made Insurance &amp; Surety Solutions\u00a0<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Trisura: Tailor-Made Insurance &amp; Surety Solutions\u00a0&#8221; &#8212; Trisura\" src=\"https:\/\/www.trisura.com\/embed\/#?secret=GcYTRdPJVk#?secret=eyuComhLur\" data-secret=\"eyuComhLur\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p> fct.caappraisers@fct.ca<br \/>\n*Registered Trademark of First American Financial Corporation<\/p>\n<p>Insurance by FCT Insurance Company Ltd. Services by First Canadian Title Company Limited. The services company does not provide insurance<br \/>\nproducts. This material is intended to provide general information only. For specific coverage and exclusions, refer to the applicable policy. Copies<br \/>\nare available upon request. Some products\/services may vary by province. Prices and products\/services offered are subject to change without notice.<\/p>\n<p>1 800.307.0370            <\/p>\n<p>We\u2019ve<br \/>\nreimagined<br \/>\nvaluations.<br \/>\nJoin our network of appraisers and<br \/>\nbe part of the change.<\/p>\n<p>AIC-Ad-Aug2019.indd   1 2019-07-30   4:39 PM<\/p>\n<p>http:\/\/fct.ca<br \/>\nmailto:appraisers@fct.ca<\/p>\n<p> 14 pratiques exemplaires en<br \/>\nmati\u00e8re de m\u00e9dias sociaux que<br \/>\nvous devriez suivre en 2019<\/p>\n<p>Que vous envisagiez d&rsquo;\u00e9tablir votre pr\u00e9sence sur les m\u00e9dias sociaux ou que en vous soyez un adepte chevronn\u00e9, si vous n&rsquo;\u00eates pas familier avec Hootsuite, vous vous devez de<br \/>\nle conna\u00eetre. Hootsuite est l&rsquo;un des nombreux outils appel\u00e9s<br \/>\n\u00ab Social Media Management System \u00bb (syst\u00e8me de gestion des<br \/>\nm\u00e9dias sociaux). Il vous aide \u00e0 suivre et \u00e0 g\u00e9rer vos nombreux<br \/>\nr\u00e9seaux sociaux. Il peut vous permettre de surveiller ce que<br \/>\nles gens disent au sujet de votre marque et vous aider \u00e0 r\u00e9agir<br \/>\ninstantan\u00e9ment. Vous pouvez visualiser les flux provenant de<br \/>\nplusieurs r\u00e9seaux tels que Facebook, Twitter et Google+ et<br \/>\npublier des mises \u00e0 jour ou r\u00e9pondre directement. Compte<br \/>\ntenu du nombre de r\u00e9seaux \u00e0 g\u00e9rer pour les entreprises, on<br \/>\ncomprend pourquoi les outils de gestion des m\u00e9dias sociaux<br \/>\nsont devenus si populaires et indispensables aux entreprises<br \/>\nd\u2019aujourd&rsquo;hui.<\/p>\n<p>Si vous g\u00e9rez les mises \u00e0 jour des r\u00e9seaux sociaux de votre<br \/>\nentreprise, il est fort probable que vous ayez entendu parler de<br \/>\nHootsuite. Dans une \u00e9tude de l&rsquo;outil de monitoring Pingdom,<br \/>\nHootsuite est apparu comme le premier syst\u00e8me de gestion<br \/>\ndes m\u00e9dias sociaux, avec plus de 20 % des entreprises qui<br \/>\nl&rsquo;utilisent pour g\u00e9rer leurs empires sur les m\u00e9dias sociaux.<br \/>\nTweetDeck a termin\u00e9 deuxi\u00e8me et SocialEngage troisi\u00e8me.<br \/>\nHootsuite a \u00e9t\u00e9 lanc\u00e9 en 2008 par Invoke Media et a, depuis<br \/>\nlors, accumul\u00e9 une impressionnante gamme de fonctionnalit\u00e9s.<\/p>\n<p>En plus d&rsquo;\u00eatre un puissant syst\u00e8me de gestion des m\u00e9dias<br \/>\nsociaux, Hootsuite est une riche source d&rsquo;information, d&rsquo;outils<br \/>\net de pratiques exemplaires pour optimiser l&rsquo;impact de l&rsquo;activit\u00e9<br \/>\ndes m\u00e9dias sociaux. Ce qui suit est une entr\u00e9e du blogue<br \/>\nHootsuite qui a paru pour la premi\u00e8re fois le 26 juin 2019. C&rsquo;est<br \/>\nun excellent exemple du type d&rsquo;information disponible sur le<br \/>\nsite Hootsuite. <\/p>\n<p>L&rsquo;article suivant, de Todd Clarke, a \u00e9t\u00e9 publi\u00e9 pour la premi\u00e8re<br \/>\nfois sur le blogue Hootsuite le 26 juin 2019. Nous le reproduisons<br \/>\nici, avec permission. <\/p>\n<p>Tant de choses \u00e0 faire sur les m\u00e9dias sociaux, si peu de temps.<br \/>\nEt il y a tant de fa\u00e7ons de le faire aussi. Certaines fa\u00e7ons sont bonnes,<br \/>\nd&rsquo;autres pas tout \u00e0 fait. <\/p>\n<p>Mais ne vous inqui\u00e9tez pas, nous avons d\u00e9gag\u00e9 les pratiques<br \/>\nexemplaires \u00e0 suivre en mati\u00e8re de m\u00e9dias sociaux. <\/p>\n<p>Bonus : Obtenez le guide de strat\u00e9gie \u00e9tape par \u00e9tape sur les<br \/>\nm\u00e9dias sociaux (https:\/\/blog.hootsuite.com\/social-media-best-<br \/>\npractices\/#) avec les conseils de professionnels sur la fa\u00e7on d&rsquo;accro\u00eetre<br \/>\nvotre pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n<p>14 PRATIQUES EXEMPLAIRES EN<br \/>\nMATI\u00c8RE DE M\u00c9DIAS SOCIAUX POUR 2019 <\/p>\n<p>1. Apprenez tout ce que vous pouvez sur votre public <\/p>\n<p>La premi\u00e8re pratique exemplaire en mati\u00e8re de m\u00e9dias sociaux?<br \/>\nSi vous ne savez pas qui est votre public, vous ne pouvez pas lui <\/p>\n<p>donner ce qu&rsquo;il veut et il ne peut, \u00e0 son tour, vous donner ce que vous<br \/>\nvoulez (leurs affaires). <\/p>\n<p>Avec qui essayez-vous de vous connecter? <\/p>\n<p>Ciblez-vous des \u00ab mill\u00e9naires \u00bb, des m\u00e8res c\u00e9libataires, des enfants<br \/>\navec des chiens? C&rsquo;est un point de d\u00e9part, mais vous devez \u00eatre aussi<br \/>\npr\u00e9cis que possible si vous voulez les engager le mieux possible. Faites<br \/>\nla recherche et fiez-vous davantage aux donn\u00e9es qu\u2019\u00e0 vos instincts. <\/p>\n<p>Renseignez-vous aussi sur vos clients actuels. Vous pourrez<br \/>\nainsi aller en trouver d\u2019autres ayant les m\u00eames caract\u00e9ristiques.<br \/>\nPar exemple : <\/p>\n<p>\u2022 Leur \u00e2ge<br \/>\n\u2022 O\u00f9 ils vivent<br \/>\n\u2022 Quelles langues ils parlent<br \/>\n\u2022 Combien ils gagnent<br \/>\n\u2022 Combien ils d\u00e9pensent<br \/>\n\u2022 Ce qu&rsquo;ils ach\u00e8tent<br \/>\n\u2022 Ce qu&rsquo;ils font pendant leur temps libre<br \/>\n\u2022 \u00c0 quelle \u00e9tape de leur vie ils se trouvent (\u00e9tudiant, parent, retrait\u00e9) <\/p>\n<p>Voici d&rsquo;autres tactiques \u00e0 envisager pour en apprendre davantage sur<br \/>\nvotre auditoire : <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 58 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"S6610qAFGV\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/\">18 Social Media Best Practices for Faster Growth in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;18 Social Media Best Practices for Faster Growth in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/embed\/#?secret=4qvvnRpmCv#?secret=S6610qAFGV\" data-secret=\"S6610qAFGV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u2022 Analyser les donn\u00e9es statistiques des sites Web et des<br \/>\nm\u00e9dias sociaux<\/p>\n<p>\u2022 Soyez clair au sujet de la valeur de vos produits et services<br \/>\n\u2022 R\u00e9digez un \u00e9nonc\u00e9 de votre march\u00e9 cible<br \/>\n\u2022 Testez vos publicit\u00e9s sociales sur votre march\u00e9 cible<br \/>\n\u2022 Faites mousser, rincez et r\u00e9p\u00e9tez \u2013 pour apprendre de nouvelles <\/p>\n<p>fa\u00e7ons et de nouveaux moyens au fil du temps.<br \/>\nVous voulez approfondir ce sujet ? Nous avons un guide pour effectuer<br \/>\nune recherche de votre auditoire (https:\/\/blog.hootsuite.com\/target-<br \/>\nmarket\/) qui inclut un mod\u00e8le pour vous aider \u00e0 construire des<br \/>\npersonnalit\u00e9s clients\/auditoire. <\/p>\n<p>2. Choisissez les r\u00e9seaux \u00e0 utiliser (et ceux \u00e0 ignorer)<\/p>\n<p>Parce qu&rsquo;un trop grand nombre de pr\u00e9pos\u00e9s au marketing s&rsquo;\u00e9parpillent<br \/>\nsur un trop grand nombre de r\u00e9seaux.<\/p>\n<p>Comment d\u00e9terminez-vous sur quels r\u00e9seaux vous pr\u00e9senter et<br \/>\npartager vos id\u00e9es?<\/p>\n<p>Recherchez les donn\u00e9es d\u00e9mographiques (https:\/\/blog.hootsuite.<br \/>\ncom\/social-media-demographics\/). Cela vous aidera \u00e0 d\u00e9terminer les<br \/>\nr\u00e9seaux \u00e0 utiliser et ceux \u00e0 ignorer. Voici le genre de renseignements<br \/>\nque vous devriez rechercher :<br \/>\nProfil d\u00e9mographique d\u2019Instagram<\/p>\n<p>\u2022 Un milliard d&rsquo;utilisateurs, dont 500 millions sont<br \/>\nactifs chaque jour<\/p>\n<p>\u2022 71% des Am\u00e9ricains de 18 \u00e0 24 ans utilisent ce r\u00e9seau<br \/>\n\u2022 43% d&rsquo;Afro-Am\u00e9ricains, 38% d&rsquo;Hispaniques, 32% de <\/p>\n<p>Blancs aux \u00c9.-U.<br \/>\nProfil d\u00e9mographique de Facebook <\/p>\n<p>\u2022 Plus d&rsquo;utilisateurs mensuels actifs que la population de tout pays<br \/>\n\u2022 1,4 milliard d&rsquo;utilisateurs quotidiens et 2,13 milliards <\/p>\n<p>d&rsquo;utilisateurs mensuels<br \/>\n\u2022 Les 25-34 ans constituent le segment le plus important <\/p>\n<p>parmi les utilisateurs am\u00e9ricains.<br \/>\n\u2022 75 % des adultes am\u00e9ricains ratissent 75 000 $ et plus. <\/p>\n<p>Profil d\u00e9mographique de Twitter<br \/>\n\u2022 La plus importante plate-forme politique.<br \/>\n\u2022 330 millions d&rsquo;utilisateurs actifs par mois<br \/>\n\u2022 45 % des nouveaux utilisateurs ont un dipl\u00f4me <\/p>\n<p>d&rsquo;\u00e9tudes coll\u00e9giales<br \/>\nJe pense que vous avez compris.<\/p>\n<p>Apprenez \u00e0 mieux conna\u00eetre votre public et le r\u00e9seau social qu\u2019il<br \/>\nutilise et combinez ces deux points de donn\u00e9es pour mieux vendre<br \/>\nvotre marque.<\/p>\n<p>3. Ayez un plan<\/p>\n<p>Avez-vous cr\u00e9\u00e9 une strat\u00e9gie pour les m\u00e9dias sociaux (https:\/\/blog.<br \/>\nhootsuite.com\/how-to-create-a-social-media-marketing-plan\/) qui<br \/>\nr\u00e9sume ce que vous voulez faire et r\u00e9aliser sur les m\u00e9dias sociaux? <\/p>\n<p>Oui? Bravo.<br \/>\nNon? Vous devriez. Pourquoi?<br \/>\nPour savoir si vous r\u00e9ussissez ou \u00e9chouez \u00e0 chaque \u00ab message \u00bb, <\/p>\n<p>\u00ab partager \u00bb, \u00ab j\u2019aime \u00bb et \u00ab commentaire \u00bb. <\/p>\n<p>Ce guide vous guidera pas \u00e0 pas dans la cr\u00e9ation d\u2019un plan gagnant.<br \/>\n(https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-<br \/>\nplan\/) En voici les faits saillants : <\/p>\n<p>Fixez-vous des objectifs<br \/>\nSinon, comment savoir ce qui fonctionne, ce qui ne fonctionne pas<br \/>\net ce qu&rsquo;il faut changer lorsque vous cr\u00e9ez et partagez du contenu?<br \/>\nEt, suivez les indicateurs cl\u00e9s. En voici quelques-uns. <\/p>\n<p>Les Indicateurs cl\u00e9s de performance des m\u00e9dias sociaux (https:\/\/<br \/>\nblog.hootsuite.com\/social-media-kpis-key-performance-indicators\/)<br \/>\nvalent \u00e9galement la peine d\u2019\u00eatre suivis.<\/p>\n<p>Effectuez une v\u00e9rification<br \/>\nRassemblez et examinez ce qui fonctionne et ce qui ne fonctionne<br \/>\npas sur les m\u00e9dias sociaux en un seul endroit. Cela vous aidera \u00e0<br \/>\nplanifier ce qu&rsquo;il faut faire davantage, ce qu&rsquo;il faut am\u00e9liorer et ce<br \/>\nqu&rsquo;il faut cesser de faire. Regardez de pr\u00e8s : <\/p>\n<p>\u2022 Avec qui vous vous connectez<br \/>\n\u2022 Ceux qui se connectent avec vous<br \/>\n\u2022 Quels r\u00e9seaux votre public cible utilise<br \/>\n\u2022 Comment votre marque se compare-t-elle \u00e0 vos concurrents? <\/p>\n<p>Et&#8230; posez-vous quelques questions (honn\u00eates) sur vos comptes<br \/>\nsociaux : <\/p>\n<p>\u2022 Votre public est-il l\u00e0?<br \/>\n\u2022 Si oui, comment utilise-il cette plateforme?<br \/>\n\u2022 Cela vous aide-t-il \u00e0 atteindre vos objectifs d&rsquo;affaires? <\/p>\n<p>Utilisez vos r\u00e9ponses pour d\u00e9cider quels comptes valent la peine<br \/>\nd&rsquo;\u00eatre maintenus et lesquels devraient \u00eatre abandonn\u00e9s.<\/p>\n<p>Besoin d&rsquo;aide pour mettre en place votre v\u00e9rification? Nous avons<br \/>\nun mod\u00e8le pour vous. (https:\/\/blog.hootsuite.com\/social-media-<br \/>\naudit-template\/) <\/p>\n<p>4. Gardez un \u0153il sur la concurrence <\/p>\n<p>Parce que si vous ne le faites pas, ils auront le dessus. Aussi, pour<br \/>\ntirer parti de ce qu&rsquo;ils font, ce qui vous aidera \u00e0 d\u00e9cider ce que vous<br \/>\ndevriez (et ne devriez pas) faire. Pourquoi r\u00e9inventer quand on<br \/>\npeut contourner? <\/p>\n<p>De vos concurrents sur les m\u00e9dias sociaux, vous voudrez savoir\u2026<br \/>\n\u2022 Qui ils sont<br \/>\n\u2022 O\u00f9 ils sont<\/p>\n<p>MARKETING ET COMMUNICATIONS<\/p>\n<p>Objectif d\u2019affaires<\/p>\n<p>D\u00e9velopper la marque<\/p>\n<p>Convertir les clients<br \/>\nen promoteurs<\/p>\n<p>Stimuler les contacts<br \/>\net les ventes<\/p>\n<p>Am\u00e9liorer la r\u00e9tention<br \/>\ndes clients<\/p>\n<p>T\u00e9moignages, sentiment<br \/>\ndans m\u00e9dias sociaux, <\/p>\n<p>etc.<\/p>\n<p>Clics sur site Web,<br \/>\nabonnements au courriel, <\/p>\n<p>etc. <\/p>\n<p>Commentaires, J\u2019aime,<br \/>\n@mentions, etc.<\/p>\n<p>Partisans, partages, etc.<br \/>\nSensibilisation (ces mesures <\/p>\n<p>\u00e9clairent votre auditoire<br \/>\npr\u00e9sent et potentiel) <\/p>\n<p>Engagement (ces mesures<br \/>\nmontrent comment les auditoires<br \/>\ninteragissent avec votre contenu) <\/p>\n<p>Conversion (ces mesures<br \/>\nd\u00e9montrent l\u2019efficacit\u00e9 de votre <\/p>\n<p>engagement social) <\/p>\n<p>Consommateur (ces mesures<br \/>\nindiquent ce que les clients actifs <\/p>\n<p>pensent de votre marque)<\/p>\n<p>But des m\u00e9dias<br \/>\nsociaux Mesures<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 59Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f6sXkdv0xo\"><p><a href=\"https:\/\/blog.hootsuite.com\/target-market\/\">What Is a Target Market (And How to Find Yours)<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is a Target Market (And How to Find Yours)&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/target-market\/embed\/#?secret=3o8hpxq3vJ#?secret=f6sXkdv0xo\" data-secret=\"f6sXkdv0xo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dzdNeLrUQr\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/\">109 Social Media Demographics Marketers Need to Know in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;109 Social Media Demographics Marketers Need to Know in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/embed\/#?secret=axeFw0cusv#?secret=dzdNeLrUQr\" data-secret=\"dzdNeLrUQr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dzdNeLrUQr\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/\">109 Social Media Demographics Marketers Need to Know in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;109 Social Media Demographics Marketers Need to Know in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-demographics\/embed\/#?secret=axeFw0cusv#?secret=dzdNeLrUQr\" data-secret=\"dzdNeLrUQr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KoPUoLA2jn\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">how-to-create-a-social-media-marketing-plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;how-to-create-a-social-media-marketing-plan&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/embed\/#?secret=V9z8oE9Zxl#?secret=KoPUoLA2jn\" data-secret=\"KoPUoLA2jn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KoPUoLA2jn\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">how-to-create-a-social-media-marketing-plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;how-to-create-a-social-media-marketing-plan&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/embed\/#?secret=V9z8oE9Zxl#?secret=KoPUoLA2jn\" data-secret=\"KoPUoLA2jn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KoPUoLA2jn\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">how-to-create-a-social-media-marketing-plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;how-to-create-a-social-media-marketing-plan&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/embed\/#?secret=V9z8oE9Zxl#?secret=KoPUoLA2jn\" data-secret=\"KoPUoLA2jn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Xk43gNA8jb\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\">How to Run the Easiest Social Media Audit [FREE TEMPLATE]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Run the Easiest Social Media Audit [FREE TEMPLATE]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/embed\/#?secret=9eU0H33V50#?secret=Xk43gNA8jb\" data-secret=\"Xk43gNA8jb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u2022 Ce qu&rsquo;ils font<br \/>\n\u2022 Ce qu&rsquo;ils faisaient avant<br \/>\n\u2022 \u00c0 quel point ils font bien ce qu&rsquo;ils font<br \/>\n\u2022 Toute menace pour votre entreprise<br \/>\n\u2022 Les lacunes dans votre propre strat\u00e9gie <\/p>\n<p>Faites un travail de d\u00e9tective pour demander et r\u00e9pondre&#8230;<br \/>\n\u2022 Sur quels r\u00e9seaux sont-ils?<br \/>\n\u2022 Quelle est la taille de leur public?<br \/>\n\u2022 \u00c0 quelle fr\u00e9quence affichent-ils ?<br \/>\n\u2022 Dans quelle mesure sont-ils engag\u00e9s <\/p>\n<p>(\u00ab partages \u00bb, \u00ab j\u2019aime \u00bb et \u00ab commentaires \u00bb)?<br \/>\n\u2022 Qu&rsquo;est-ce qu&rsquo;ils savent bien faire ?<br \/>\n\u2022 Et pas si bien faire?<br \/>\n\u2022 Quelles menaces repr\u00e9sentent-ils? <\/p>\n<p>Il existe des outils et des techniques pour vous aider (et un<br \/>\nmod\u00e8le pour organiser vos r\u00e9sultats) (https:\/\/blog.hootsuite.com\/<br \/>\ncompetitive-analysis-on-social-media\/).<\/p>\n<p>Vos concurrents peuvent \u00eatre une grande source d&rsquo;inspiration<br \/>\npour vos activit\u00e9s sur les m\u00e9dias sociaux. <\/p>\n<p>J&rsquo;ai contact\u00e9 de nombreux r\u00e9dacteurs et je me suis li\u00e9 d&rsquo;amiti\u00e9<br \/>\navec eux. Nous partageons des histoires de guerre sur les pertes et<br \/>\nles victoires, ainsi que des outils, des approches et des id\u00e9es pour<br \/>\nfaire mieux et \u00eatre meilleurs. <\/p>\n<p>Vous pourriez (devriez), aussi.<\/p>\n<p>5. Soyez \u00e0 l\u2019\u00e9coute des mentions de votre marque <\/p>\n<p>Sachez ce que les gens disent sur vos r\u00e9seaux sociaux.<br \/>\nSi vous le faites, vous pouvez suivre, analyser et r\u00e9pondre \u00e0 <\/p>\n<p>ces conversations. Si vous ne le faites pas, vous passez \u00e0 c\u00f4t\u00e9<br \/>\nde pr\u00e9cieux renseignements pour votre entreprise. <\/p>\n<p>L\u2019\u00e9coute sociale (https:\/\/blog.hootsuite.com\/social-listening-<br \/>\nbusiness\/) est un processus en deux \u00e9tapes.<\/p>\n<p>1. Surveillez les cha\u00eenes pour saisir les mentions de votre<br \/>\nmarque, de vos concurrents, de votre produit et des mots-cl\u00e9s<br \/>\npertinents.<\/p>\n<p>2. Analysez ces mentions pour identifier ce que vous devez<br \/>\nfaire ensuite.<\/p>\n<p>Comme&#8230; R\u00e9pondre \u00e0 un client heureux (ou \u00e0 un troll)<br \/>\n(https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-<br \/>\nmedia\/). Testez une campagne contre une autre. Ou modifiez<br \/>\nconsid\u00e9rablement la voix et le ton de votre marque. <\/p>\n<p>Apprenez ce que les gens pensent de vous<br \/>\ncomparativement \u00e0 ce qu\u2019ils pensent de la concurrence. Est-<br \/>\nce qu&rsquo;un concurrent se fait tabasser dans la presse? Serait-ce<br \/>\nun moment en or pour le partager, le montrer ou le dire? <\/p>\n<p>Surpassez la concurrence pour d\u00e9couvrir et r\u00e9soudre<br \/>\nles points sensibles. Est-ce que quelqu&rsquo;un parle d\u2019une<br \/>\ncaract\u00e9ristique qui laisse \u00e0 d\u00e9sirer? Pouvez-vous rapidement<br \/>\najouter une nouvelle fonctionnalit\u00e9 qui r\u00e8gle le probl\u00e8me? <\/p>\n<p>Identifier les personnes d&rsquo;influence et les d\u00e9fenseurs. Est-<br \/>\nce que quelqu&rsquo;un dit quelque chose de superbe sur vous tous ?<br \/>\nIl est peut-\u00eatre temps de collaborer avec eux. <\/p>\n<p>\u00c9coutez, apprenez et gagnez.<\/p>\n<p>Voici quelques outils pour vous aider \u00e0 \u00e9couter sur les m\u00e9dias<br \/>\nsociaux (https:\/\/blog.hootsuite.com\/social-listening-business\/).<\/p>\n<p>6. Surveillez les conversations qui sont pertinentes \u00e0 <\/p>\n<p>votre industrie <\/p>\n<p>Tout comme l&rsquo;\u00e9coute sociale, le suivi social consiste \u00e0 savoir ce que les<br \/>\ngens pensent de votre marque.<\/p>\n<p>Il existe des outils pour vous aider \u00e0 savoir qui mentionne votre<br \/>\nmarque, avec quels mots-clics et \u00e0 d\u00e9gager les autres tendances dans<br \/>\nvotre industrie. <\/p>\n<p>Consid\u00e9rez le suivi social comme le fondement de l&rsquo;\u00e9coute sociale.<br \/>\nSurveillez pour tirer des le\u00e7ons du pass\u00e9. \u00c9coutez pour cr\u00e9er votre avenir. <\/p>\n<p>Cette photo vous aide-t-elle?<br \/>\nA propos de ces outils? Voici quelques-uns des meilleurs outils de <\/p>\n<p>suivi social que nous avons trouv\u00e9s ou utilis\u00e9s<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/)<\/p>\n<p>7. \u00c9tablissez votre voix et votre ton sur les m\u00e9dias sociaux <\/p>\n<p>Je vais plagier ouvertement le d\u00e9but de cette pi\u00e8ce (https:\/\/blog.<br \/>\nhootsuite.com\/how-to-build-an-authentic-voice-on-social\/ ) \u2013<br \/>\nmot pour mot.<\/p>\n<p>Pas de probl\u00e8me, j\u2019en suis l\u2019auteur.<br \/>\nChaque fois que vous parlez, \u00e9crivez, concevez, affichez, r\u00e9pondez, <\/p>\n<p>lancez, remerciez et communiquez avec les autres&#8230; vous faites<br \/>\nentendre la voix de votre marque. <\/p>\n<p>Chaque fois.<br \/>\nQue vous le sachiez ou non.<br \/>\nLes gens se font une impression dans leur esprit chaque fois que <\/p>\n<p>vous vous manifestez en ligne, sur sc\u00e8ne, au t\u00e9l\u00e9phone ou en personne.<br \/>\nNe croyez-vous pas que \u00e7a vaut la peine d\u2019agir d\u00e9lib\u00e9r\u00e9ment sur <\/p>\n<p>ce plan?<br \/>\nPour transmettre la voix et l&rsquo;ambiance du message que vous envoyez?<br \/>\nPour que vos fans, partisans, lecteurs, auditeurs, prospects et <\/p>\n<p>clients \u00ab comprennent \u00bb?<br \/>\nVoici quelques moyens.<br \/>\nTrouvez vos adjectifs pour d\u00e9velopper la voix et la vibration de la <\/p>\n<p>personnalit\u00e9 de votre marque. J&rsquo;ai fourni une liste avec laquelle vous<br \/>\npouvez commencer (et terminer). <\/p>\n<p>\u00c9crivez comme vous parlez, mais en \u00e9vitant le jargon. Le jargon<br \/>\nexige des calories c\u00e9r\u00e9brales pour que les lecteurs traduisent. Mais ils<br \/>\nne le feront pas, ils cliqueront ailleurs. <\/p>\n<p>\u00c9crivez du point de vue du lecteur, pour faire d&rsquo;eux, et non de vous, le <\/p>\n<p>MARKETING ET COMMUNICATIONS<\/p>\n<p>SURVEILLANCE<br \/>\nDES M\u00c9DIAS<br \/>\nSOCIAUX<br \/>\n\u2022 Regarde en <\/p>\n<p>arri\u00e8re<br \/>\n\u2022 Recueille <\/p>\n<p>l\u2019information<br \/>\n\u2022 Se concentre sur <\/p>\n<p>les d\u00e9tails<br \/>\n\u2022 Mesure le succ\u00e8s<\/p>\n<p>\u00c9COUTE DES<br \/>\nM\u00c9DIAS SOCIAUX<br \/>\n\u2022 Regarde en avant<br \/>\n\u2022 Analyse <\/p>\n<p>l\u2019information<br \/>\n\u2022 Regarde <\/p>\n<p>l\u2019ensemble<br \/>\n\u2022 Guide la strat\u00e9gie<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 60 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fL5uzwTtnO\"><p><a href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">Social Media Competitor Analysis: Template + Guide for 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Competitor Analysis: Template + Guide for 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/embed\/#?secret=W3NBaZpp4y#?secret=fL5uzwTtnO\" data-secret=\"fL5uzwTtnO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fL5uzwTtnO\"><p><a href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">Social Media Competitor Analysis: Template + Guide for 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Competitor Analysis: Template + Guide for 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/embed\/#?secret=W3NBaZpp4y#?secret=fL5uzwTtnO\" data-secret=\"fL5uzwTtnO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SAar6MH3AL\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">What Is Social Listening, Why It Matters + 14 Tools To Help<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is Social Listening, Why It Matters + 14 Tools To Help&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-listening-business\/embed\/#?secret=XmTtOPe84Q#?secret=SAar6MH3AL\" data-secret=\"SAar6MH3AL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4u7j3WBSlV\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-media\/\">Squash Social Media Trolls With These 9 Tips [Guide]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Squash Social Media Trolls With These 9 Tips [Guide]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-deal-with-trolls-on-social-media\/embed\/#?secret=oFdN09AzUA#?secret=4u7j3WBSlV\" data-secret=\"4u7j3WBSlV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SAar6MH3AL\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">What Is Social Listening, Why It Matters + 14 Tools To Help<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What Is Social Listening, Why It Matters + 14 Tools To Help&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-listening-business\/embed\/#?secret=XmTtOPe84Q#?secret=SAar6MH3AL\" data-secret=\"SAar6MH3AL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y1TrH3Lc2A\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/\">7 Top Social Media Monitoring Tools and Why You Need Them<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;7 Top Social Media Monitoring Tools and Why You Need Them&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/embed\/#?secret=LdhJh7Yh2Q#?secret=y1TrH3Lc2A\" data-secret=\"y1TrH3Lc2A\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>h\u00e9ros de l&rsquo;histoire. Soyez clair pour que les lecteurs sachent ce qu&rsquo;ils<br \/>\nobtiendront de ce que vous faites. <\/p>\n<p>Laissez tomber le drame. \u00c9vitez les manchettes sensationnelles.<br \/>\nSoyez toujours clair et intelligent. Cela vous oblige \u00e0 comprendre le<br \/>\nlecteur et \u00e0 \u00e9crire davantage pour lui et non pour vous.<\/p>\n<p>Vous trouverez d&rsquo;autres conseils et exemples dans l&rsquo;article complet<br \/>\n(https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/).<\/p>\n<p>8. Suivez la \u00ab R\u00e8gle des tiers \u00bb des m\u00e9dias sociaux <\/p>\n<p>Pourquoi?<br \/>\nD&rsquo;abord, parlons de ce qu&rsquo;il y a \u00e0 partager. <\/p>\n<p>\u2022 des messages pour promouvoir votre entreprise, convertir les<br \/>\nlecteurs, et g\u00e9n\u00e9rer des profits <\/p>\n<p>\u2022 des messages pour pr\u00e9senter les id\u00e9es des influenceurs dans<br \/>\nvotre industrie (ou dans des entreprises aux vues similaires)<\/p>\n<p>\u2022 des messages pour raconteur votre histoire pour b\u00e2tir<br \/>\nvotre marque<\/p>\n<p>Revenons maintenant au pourquoi (les \u2154 des messages)<br \/>\nLe partage de contenu montre \u00e0 ceux qui vous suivent que&#8230;<\/p>\n<p>\u2022 Vous connaissez votre industrie<br \/>\n\u2022 Vous \u00eates collaboratif<br \/>\n\u2022 Vous avez votre place au sein de l&rsquo;industrie <\/p>\n<p>C\u2019est simple, n\u2019est-ce pas?<\/p>\n<p>9. R\u00e9pondez promptement \u00e0 tous les commentaires et <\/p>\n<p>@ mentions <\/p>\n<p>Parce que, quand vous ne le faites pas, vous avez l&rsquo;air paresseux, mal<br \/>\ndispos\u00e9 et \u00e9gocentrique.<\/p>\n<p>Alors, descendez de votre podium et participez au d\u00eener en<br \/>\naccueillant, en \u00e9coutant et en encourageant la conversation. Comme le<br \/>\nfait un bon h\u00f4te. <\/p>\n<p>Quand vous \u00eates sur un podium, vous tenez un discours \u00e0 sens unique.<br \/>\nBonus : Obtenez le guide de strat\u00e9gie \u00e9tape par \u00e9tape sur les <\/p>\n<p>m\u00e9dias sociaux avec les conseils de professionnels sur la fa\u00e7on<br \/>\nd&rsquo;accro\u00eetre votre pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n<p>Procurez-vous ce guide gratuit d\u00e8s maintenant!<br \/>\n(https:\/\/blog.hootsuite.com\/social-media-best-practices\/) <\/p>\n<p>Mais \u00e0 un d\u00eener, vous communiquez dans les deux sens.<br \/>\nM\u00e9dias sociaux + commentaires + mentions + r\u00e9ponse <\/p>\n<p>maintenant (pas plus tard) = une relation.<br \/>\nVoici un guide complet sur l&rsquo;engagement dans les m\u00e9dias sociaux <\/p>\n<p>(https:\/\/blog.hootsuite.com\/social-media-engagement\/) pour \u00e9tablir<br \/>\ndes relations plus saines dans vos comptes de m\u00e9dias sociaux. <\/p>\n<p>10. N\u2019affichez pas le m\u00eame message sur tous les r\u00e9seaux<\/p>\n<p>Je comprends\u2026 afficher (exactement) le m\u00eame message sur vos<br \/>\ncanaux sociaux semble efficace. Pourquoi r\u00e9inventer (ou r\u00e9\u00e9crire) un<br \/>\nmessage plusieurs fois plut\u00f4t qu&rsquo;une seule fois ? <\/p>\n<p>Mais, comme le conseil num\u00e9ro neuf ci-dessus le pr\u00e9cise, le<br \/>\nr\u00e9affichage est une autre fa\u00e7on d&rsquo;avoir l&rsquo;air paresseux et n\u00e9gligent. <\/p>\n<p>Pr\u00e9parez plut\u00f4t un nouveau message pour chaque r\u00e9seau et<br \/>\nchaque intervention. <\/p>\n<p>Oui, cela prend plus de temps et de travail. Mais peut-\u00eatre pas<br \/>\nautant que vous ne le pensez. Pas besoin de tout recommencer \u00e0 z\u00e9ro,<br \/>\nil suffit de faire quelques ajustements.<\/p>\n<p>Cela sera payant parce que les gens vous verront comme une<br \/>\nmarque qui se soucie de ce qu&rsquo;elle partage. <\/p>\n<p>Et \u00e7a montre que vous faites attention.<br \/>\nOptimisez le contenu pour chaque r\u00e9seau. Personnalisez certaines <\/p>\n<p>choses pour votre cha\u00eene. Utilisez le vocabulaire appropri\u00e9 pour vos<br \/>\nl\u00e9gendes. Il est facile d&rsquo;imaginer que les mots qui fonctionnent sur<br \/>\nSnapchat peuvent cafouiller sur LinkedIn. Et utilisez les bons (vs les<br \/>\nm\u00eames) mots-clics sur chaque plateforme.<\/p>\n<p>Sinon, vous aurez l&rsquo;air d&rsquo;un spammeur.<br \/>\nN&rsquo;affichez pas trop souvent. Afficher r\u00e9guli\u00e8rement ? Tout \u00e0 fait <\/p>\n<p>d&rsquo;accord. Le suraffichage peut \u00eatre difficile \u00e0 faire sur Twitter, mais<br \/>\nfacile \u00e0 faire sur Facebook et LinkedIn. Diff\u00e9rents publics ont des go\u00fbts<br \/>\ndiff\u00e9rents. Connaissez-les tous pour les attirer tous.<\/p>\n<p>Ignorez certains canaux. Ignorez-les, c&rsquo;est tout. Le partage d&rsquo;un<br \/>\nnouveau produit sympa peut \u00eatre g\u00e9nial sur Pinterest, mais \u00e9chouer<br \/>\nsur LinkedIn. <\/p>\n<p>11. Utilisez les donn\u00e9es pour d\u00e9terminer quand et \u00e0 quelle <\/p>\n<p>fr\u00e9quence vous devriez afficher<\/p>\n<p>Quel est le bon moment pour afficher?<br \/>\nCela d\u00e9pend du r\u00e9seau social. Les gens peuvent \u00eatre sur LinkedIn<br \/>\npendant les heures normales de travail, alors que Instagram est<br \/>\ndavantage une plate-forme de loisirs.<\/p>\n<p>Nous avons un article entier consacr\u00e9 \u00e0 la recherche des meilleurs<br \/>\nmoments pour afficher sur les m\u00e9dias sociaux (https:\/\/blog.hootsuite.<br \/>\ncom\/best-time-to-post-on-facebook-twitter-instagram\/). C&rsquo;est appuy\u00e9<br \/>\npar les donn\u00e9es des meilleures marques sur les m\u00e9dias sociaux. <\/p>\n<p>Maintenant, \u00e0 quelle fr\u00e9quence devriez-vous afficher?<br \/>\nC&rsquo;est difficile \u00e0 dire, en g\u00e9n\u00e9ral. Mais consultez comment cr\u00e9er <\/p>\n<p>des rapports sur les m\u00e9dias sociaux (https:\/\/blog.hootsuite.com\/<br \/>\nsocial-media-reporting-for-social-media-managers\/) pour suivre les<br \/>\nr\u00e9sultats et savoir qui s&rsquo;engage avec votre marque et vos messages.<br \/>\nVous pouvez donc faire vos choix en vous appuyant sur des donn\u00e9es et<br \/>\nnon sur des intuitions.<\/p>\n<p>12. Soumettez vos messages au test A\/B<\/p>\n<p>Les tests A\/B (aussi appel\u00e9s tests fractionn\u00e9s) vous permettent de<br \/>\ntester de petites variations de votre message afin d&rsquo;apprendre ce qui<br \/>\nfonctionne le mieux pour votre public.<\/p>\n<p>Comment?<br \/>\n\u2022 S\u00e9parez votre auditoire en deux groupes al\u00e9atoires<br \/>\n\u2022 Affichez une variation de message diff\u00e9rente pour chaque groupe<br \/>\n\u2022 Comparez les r\u00e9ponses aux mesures que vous avez choisies <\/p>\n<p>(https:\/\/blog.hootsuite.com\/social-media-metrics\/)<br \/>\nLa cl\u00e9, changer une chose \u00e0 la fois. Autrement, vous devez recommencer<br \/>\n\u00e0 deviner si vous modifiez plusieurs aspects du message.<\/p>\n<p>Vous vous demandez peut-\u00eatre ce qu&rsquo;il faut tester?<br \/>\nTexte \u00e0 afficher. Consid\u00e9rez certains de ces \u00e9l\u00e9ments pour vos <\/p>\n<p>tests A\/B : <\/p>\n<p>MARKETING ET COMMUNICATIONS<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 61Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L8sGBcjS8X\"><p><a href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\">How to Establish Your Brand \u2018Voice\u2019 on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Establish Your Brand \u2018Voice\u2019 on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/embed\/#?secret=8OUhS8hI8W#?secret=L8sGBcjS8X\" data-secret=\"L8sGBcjS8X\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"MEAox504iB\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/\">18 Social Media Best Practices for Faster Growth in 2024<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;18 Social Media Best Practices for Faster Growth in 2024&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/embed\/#?secret=PRJQZ5h1HU#?secret=MEAox504iB\" data-secret=\"MEAox504iB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TDDAzGQhho\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-engagement\/\">Social Media Engagement<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Social Media Engagement&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-engagement\/embed\/#?secret=4HCXg4FZga#?secret=TDDAzGQhho\" data-secret=\"TDDAzGQhho\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Rezol4PgEv\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/embed\/#?secret=D8KOb1goXC#?secret=Rezol4PgEv\" data-secret=\"Rezol4PgEv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Rezol4PgEv\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Best Time to Post on Facebook, Instagram, TikTok, Twitter, and LinkedIn&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/embed\/#?secret=D8KOb1goXC#?secret=Rezol4PgEv\" data-secret=\"Rezol4PgEv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nhttps:\/\/blog.hootsuite.com\/social-media-reporting-for-social-media-managers\/<br \/>\nhttps:\/\/blog.hootsuite.com\/social-media-reporting-for-social-media-managers\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IQqwoDHxcX\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=rvtqzIpAZU#?secret=IQqwoDHxcX\" data-secret=\"IQqwoDHxcX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>MARKETING ET COMMUNICATIONS<\/p>\n<p>\u2022 Une citation vs une statistique cl\u00e9<br \/>\n\u2022 La longueur du message<br \/>\n\u2022 L\u2019utilisation d\u2019un \u00e9moji<br \/>\n\u2022 Des points ordonn\u00e9s vs des points non ordonn\u00e9s<br \/>\n\u2022 Variations dans la ponctuation<br \/>\n\u2022 Ton de voix, disons d\u00e9contract\u00e9 plut\u00f4t que formel, <\/p>\n<p>passif plut\u00f4t qu\u2019actif<br \/>\nAppel \u00e0 l&rsquo;action. Un appel \u00e0 l\u2019action est critique; vous demandez<br \/>\naux lecteurs d&rsquo;agir. Apportez divers changements pour voir ce qui<br \/>\nfonctionne le mieux. Par exemple, \u00ab utiliser l\u2019appli \u00bb versus \u00ab installer<br \/>\nmaintenant \u00bb. Facile \u00e0 faire, facile \u00e0 voir les r\u00e9sultats. <\/p>\n<p>Utilisation de l&rsquo;image ou de la vid\u00e9o. La recherche montre que<br \/>\nles images et les vid\u00e9os sont les plus performantes. D&rsquo;accord, mais<br \/>\nlaquelle fonctionne le mieux? Essayez et vous verrez, pour passer de<br \/>\nla th\u00e9orie \u00e0 la preuve pour vos messages. Par exemple faites un test :<\/p>\n<p>\u2022 Texte seulement plut\u00f4t que messages contenant une<br \/>\nimage ou une vid\u00e9o <\/p>\n<p>\u2022 Image r\u00e9guli\u00e8re plut\u00f4t qu\u2019un GIF anim\u00e9<br \/>\n\u2022 Photos de personnes ou de produits plut\u00f4t que des <\/p>\n<p>graphiques ou infographies<br \/>\n\u2022 Dur\u00e9e de la vid\u00e9o<\/p>\n<p>Il y a plus \u00e0 savoir sur les tests A\/B. Beaucoup plus. Consultez notre<br \/>\nguide complet (https:\/\/blog.hootsuite.com\/social-media-ab-testing\/).<\/p>\n<p>13. Utilisez les bons outils<\/p>\n<p>Il y a plein d\u2019outils et d\u2019applications pour bien faire dans les m\u00e9dias<br \/>\nsociaux (https:\/\/blog.hootsuite.com\/best-social-media-apps-<br \/>\nlist\/#unmetric)<\/p>\n<p>Bien s\u00fbr, il y a les grands r\u00e9seaux comme Facebook, Twitter,<br \/>\nYouTube et Instagram. Vous devez commencer par ceux qui<br \/>\nconviennent \u00e0 votre marque et \u00e0 votre auditoire cible. <\/p>\n<p>Ensuite, vous pouvez vous tourner vers les applications pour faire<br \/>\npasser vos messages et votre contenu \u00e0 un niveau sup\u00e9rieur. En voici<br \/>\nquelques-unes :<\/p>\n<p>\u2022 Planoly est un planificateur visuel pour Instagram qui vous<br \/>\npermet de voir votre grille avant de l\u2019afficher.<\/p>\n<p>\u2022 Canva est une application pour cr\u00e9er (facilement) de belles<br \/>\nimages pour vos messages. Aucune exp\u00e9rience en conception<br \/>\ngraphique n&rsquo;est requise. Voici un guide des applications d\u2019images<br \/>\nsur les m\u00e9dias sociaux (https:\/\/blog.hootsuite.com\/resources-to-<br \/>\ncreate-quick-and-beautiful-images-for-social-media\/) .<\/p>\n<p>\u2022 Story Slicer vous permet de couper, \u00e9diter puis afficher<br \/>\ndes vid\u00e9os d\u2019histoires sur Instagram, Facebook, Whatsapp,<br \/>\nou VK. Il est facile \u00e0 utiliser, pour le vid\u00e9aste d\u00e9butant ou<br \/>\nprofessionnel. <\/p>\n<p>\u2022 Campsite. Le probl\u00e8me : vous n&rsquo;obtenez qu&rsquo;un seul lien sur<br \/>\nvos profils sociaux. La solution : une collection de liens avec<br \/>\ndes images pour envoyer les utilisateurs exactement au<br \/>\nbon endroit. <\/p>\n<p>Consultez le reste des outils (https:\/\/blog.hootsuite.com\/best-<br \/>\nsocial-media-apps-list) pour cr\u00e9er, partager, suivre et ajuster vos<br \/>\ncampagnes dans les m\u00e9dias sociaux.<\/p>\n<p>14. Mesurez les r\u00e9sultats et ajustez votre strat\u00e9gie au besoin <\/p>\n<p>Pour vos m\u00e9dias sociaux&#8230; Avez-vous identifi\u00e9 vos objectifs<br \/>\n(https:\/\/blog.hootsuite.com\/smart-social-media-goals\/)? Ensuite,<br \/>\navez-vous d\u00e9fini les bons indicateurs cl\u00e9s (https:\/\/blog.hootsuite.<br \/>\ncom\/social-media-metrics\/)? M\u00eame chose pour vos indicateurs cl\u00e9s<br \/>\nde performance (https:\/\/blog.hootsuite.com\/social-media-kpis-key-<br \/>\nperformance-indicators\/)? <\/p>\n<p>Oui? Bravo.<br \/>\nEnsuite, votre prochaine \u00e9tape consiste \u00e0 d\u00e9terminer si vous gagnez <\/p>\n<p>plus que ce que vous d\u00e9pensez en m\u00e9dias sociaux. En collectant les<br \/>\ndonn\u00e9es de vos comptes et de vos campagnes pour suivre et am\u00e9liorer<br \/>\nvotre performance, vous passez \u00e0 l\u2019analyse.<\/p>\n<p>Nous avons r\u00e9dig\u00e9 le guide complet d&rsquo;utilisation des outils d\u2019analyse<br \/>\ndes m\u00e9dias sociaux (https:\/\/blog.hootsuite.com\/social-media-<br \/>\nanalytics\/).<\/p>\n<p>En voici les faits saillants.<br \/>\nFacebook dispose d&rsquo;un tableau de bord analytique. Utilisez-le pour <\/p>\n<p>voir les go\u00fbts, les adeptes, la port\u00e9e et l&rsquo;engagement de vos pages et de<br \/>\nvos messages. Notez les changements avant et apr\u00e8s une campagne.<\/p>\n<p>Vous voulez mousser certaines publicit\u00e9s, mais vous ne savez pas<br \/>\nlesquelles? Utilisez la section Promotions pour vous en rendre compte.<br \/>\nIl y a plus, mais vous avez saisi. <\/p>\n<p>Twitter dispose \u00e9galement d&rsquo;un tableau de bord pour consulter<br \/>\nles informations d&rsquo;un mois \u00e0 l&rsquo;autre. Comme, les meilleurs tweets,<br \/>\npartisans et mentions. Voir aussi les engagements, les impressions<br \/>\net les promotions pour vos tweets sur une p\u00e9riode de temps donn\u00e9e.<\/p>\n<p>Twitter affiche \u00e9galement des donn\u00e9es d\u00e9mographiques sur votre<br \/>\nauditoire. Utilisez ceci pour comparer votre public et en quoi il diff\u00e8re. <\/p>\n<p>Instagram propose des analyses de profils d&rsquo;entreprises. Plus<br \/>\nqu&rsquo;un simple contenu, obtenez un aper\u00e7u de qui sont vos adeptes,<br \/>\nquand ils sont en ligne, et plus encore. <\/p>\n<p>Pour votre compte, comprenez bien :<br \/>\n\u2022 Impressions : le nombre de fois que vos messages ont \u00e9t\u00e9 <\/p>\n<p>affich\u00e9s \u00e0 l&rsquo;\u00e9cran<br \/>\n\u2022 Port\u00e9e : le nombre de vues uniques d&rsquo;un message<br \/>\n\u2022 Clics du site Web : Le nombre de clics sur le lien inclus dans <\/p>\n<p>votre profil<br \/>\n\u2022 Visites du profil : Le nombre de fois qu\u2019on a cliqu\u00e9 sur votre <\/p>\n<p>nom d&rsquo;utilisateur<br \/>\nVous trouverez des tableaux de bord similaires pour LinkedIn,<br \/>\nPinterest et Snapchat.<\/p>\n<p>Utilisez ces outils pour voir ce qui fonctionne et ce qui ne<br \/>\nfonctionne pas, de mani\u00e8re \u00e0 pouvoir voir et ajuster pour obtenir plus<br \/>\nde choses qui fonctionnent. <\/p>\n<p>Alors voil\u00e0. Quelques outils, r\u00e8gles et indices pour faire de vos<br \/>\npratiques exemplaires des pratiques courantes.<\/p>\n<p>Travaillez mieux, plus vite et plus intelligemment sur les<br \/>\nm\u00e9dias sociaux avec Hootsuite. \u00c0 partir d&rsquo;un seul tableau de bord,<br \/>\nvous pouvez programmer et publier des messages, surveiller les<br \/>\nconversations pertinentes, engager le public, diffuser des annonces,<br \/>\nmesurer les r\u00e9sultats, et bien plus encore. Essayez-le gratuitement<br \/>\nd\u00e8s aujourd&rsquo;hui. <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 62 Return to CONTENTS<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XRHhCH5OPv\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/\">The Beginner&#8217;s Guide to A\/B Testing on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Beginner&#8217;s Guide to A\/B Testing on Social Media&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/embed\/#?secret=7vNY7MZie3#?secret=XRHhCH5OPv\" data-secret=\"XRHhCH5OPv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"x54UTTspVk\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">The 11 Best Social Media Apps for Marketers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 11 Best Social Media Apps for Marketers&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/embed\/#?secret=iA6C1GVxnR#?secret=x54UTTspVk\" data-secret=\"x54UTTspVk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lWtcbhhan8\"><p><a href=\"https:\/\/blog.hootsuite.com\/resources-to-create-quick-and-beautiful-images-for-social-media\/\">15 Tools for Creating Quick and Beautiful Social Media Images<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;15 Tools for Creating Quick and Beautiful Social Media Images&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/resources-to-create-quick-and-beautiful-images-for-social-media\/embed\/#?secret=kERuZ8SyYg#?secret=lWtcbhhan8\" data-secret=\"lWtcbhhan8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fPS05GC6jd\"><p><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">The 11 Best Social Media Apps for Marketers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 11 Best Social Media Apps for Marketers&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/embed\/#?secret=7o5paawR5d#?secret=fPS05GC6jd\" data-secret=\"fPS05GC6jd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"NanGlkmI8K\"><p><a href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\">How To Set and Exceed Social Media Goals [9 Examples]<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How To Set and Exceed Social Media Goals [9 Examples]&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/embed\/#?secret=IVURfdLM6I#?secret=NanGlkmI8K\" data-secret=\"NanGlkmI8K\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IQqwoDHxcX\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=rvtqzIpAZU#?secret=IQqwoDHxcX\" data-secret=\"IQqwoDHxcX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IQqwoDHxcX\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">social media metrics<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;social media metrics&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/embed\/#?secret=rvtqzIpAZU#?secret=IQqwoDHxcX\" data-secret=\"IQqwoDHxcX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nbo41MBVhh\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\">25 Social Media KPIs You Should Be Tracking and When<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;25 Social Media KPIs You Should Be Tracking and When&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/embed\/#?secret=2lCZofsmMW#?secret=nbo41MBVhh\" data-secret=\"nbo41MBVhh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"jvkbzHOmHq\"><p><a href=\"https:\/\/blog.hootsuite.com\/social-media-analytics\/\">13 Social Media Analytics Tools That Do the Math For You<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"oembed-iframe\"  class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;13 Social Media Analytics Tools That Do the Math For You&#8221; &#8212; Social Media Marketing &amp; Management Dashboard\" src=\"https:\/\/blog.hootsuite.com\/social-media-analytics\/embed\/#?secret=yDE2pNB0b9#?secret=jvkbzHOmHq\" data-secret=\"jvkbzHOmHq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>T he 2019 National Conference for the Appraisal Institute of Canada (AIC) was held in St. John\u2019s, NL from June 5-8. By all accounts, the event was a resounding success. Over 460 attendees enjoyed<br \/>\ninteresting plenary sessions and a rich professional development<br \/>\nprogram. Delegates and companions also enjoyed an enjoyable<br \/>\nand diverse social program. A major highlight of the event saw<br \/>\nthe celebrate excellence and extraordinary achievement in the<br \/>\nprofession with the presentation of a number of awards. <\/p>\n<p>W.C. MCCUTCHEON AWARD<\/p>\n<p>The W.C. McCutcheon Award, created to mark AIC\u2019s 80th<br \/>\nanniversary, is an esteemed award named after AIC\u2019s first<br \/>\npresident in 1938. The award is granted to outstanding AIC<br \/>\nvolunteers who have been long-standing committee volunteers<br \/>\nand have demonstrated leadership and commitment to the<br \/>\nInstitute. These volunteers continually go \u2018above and beyond\u2019<br \/>\nin sharing their time, expertise and experience to advance the<br \/>\nappraisal profession. This year\u2019s recipients are:<\/p>\n<p>\u2022 Allan Beatty, AACI, P. App., (Fellow)<br \/>\n\u2022 Patricia Cooper, AACI, P. App<br \/>\n\u2022 John Manning, AACI, P. App<\/p>\n<p>Our annual feature panel of real estate<br \/>\nand valuation leaders did not disappoint.<\/p>\n<p>Looking back at<br \/>\nanother memorable event \u2013<br \/>\nAIC\u2019s 2019 Conference<\/p>\n<p>AIC Past-President, Peter McLean.<\/p>\n<p>As usual, the conference provided<br \/>\nexcellent networking opportunities.<\/p>\n<p>Keynote speaker \u2013 curling<br \/>\nchampion, Brad Gushue.<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 63Return to CONTENTS<\/p>\n<p>FELLOW<\/p>\n<p>The title of Fellow is granted to Designated Members of the AIC who<br \/>\nhave distinguished themselves by their exemplary contributions to<br \/>\nthe profession. This is demonstrated by a high level of excellence<br \/>\nand achievement that has contributed to the advancement of the<br \/>\nprofession. The Fellowship Award is granted at the discretion of the<br \/>\nNational Board of Directors. This year\u2019s recipient is:<\/p>\n<p>\u2022 Peter McLean, AACI, P. App., Fellow<\/p>\n<p>Peter McLean<br \/>\nwas elected<br \/>\nPresident of the<br \/>\nAIC in June 2018.<br \/>\nPeter first joined<br \/>\nAIC in 1990 and<br \/>\nreceived his AACI<br \/>\ndesignation in 2001.<br \/>\nHis involvement<br \/>\nwith the AIC<br \/>\nbegan when,<br \/>\nas a Candidate<br \/>\nMember, he served<br \/>\nas secretary on<br \/>\nthe Peterborough<br \/>\nLindsay Chapter. <\/p>\n<p>Peter was later elected as Regional Director for the Ontario<br \/>\nAssociation after serving as Chair for three terms. While serving<br \/>\non the Ontario Association Board, he was President for two years.<\/p>\n<p>Governance has been important to Peter, as he was appointed<br \/>\nby the Lieutenant Governor of Ontario to the Peterborough-<br \/>\nLakefield Police Services Board and served as Chair for<br \/>\ntwo years. After his term on the Ontario Association, Peter served<br \/>\nas a governor for Fleming College for a six-year term and was<br \/>\nboard chair for three years. He continues to be involved with<br \/>\nthe National body of AIC as a Board Examiner and on various<br \/>\nother committees.<\/p>\n<p>Peter has practiced as a fee appraiser and mentored several<br \/>\nCandidate Members who have successfully been granted<br \/>\ntheir designations.<\/p>\n<p>Upon graduating from the University of Windsor, he worked<br \/>\nas a lender with a major bank before joining the AIC. Peter has<br \/>\noffices in Peterborough and Ottawa.<\/p>\n<p>PRESIDENT\u2019S CITATION<\/p>\n<p>The President\u2019s Citation is given in recognition of the leadership<br \/>\nand commitment demonstrated by some of our long-standing<br \/>\nvolunteers. This year\u2019s recipients are:<\/p>\n<p>\u2022 Christopher Whyte, AACI, P. App.,<br \/>\n\u2022 Dallas Maynard, AACI, P. App.<br \/>\n\u2022 Daniel Doucet, CRA, P. App., (Fellow)<\/p>\n<p>HONORARY AACI<\/p>\n<p>This membership category, instituted in 2007, is awarded to<br \/>\nindividuals who are ethically above reproach; publicly recognized<br \/>\nas leaders in business, law, academia, and other professions;<br \/>\nand contribute to the AIC\u2019s advancement of the profile, respect,<br \/>\nbody of knowledge, and advocacy of the valuation profession.<br \/>\nThe Honorary AACI is granted at the discretion of the National<br \/>\nBoard of Directors. This year\u2019s recipient is:<\/p>\n<p>\u2022 Antoine Hacault, AACI (Hon.) <\/p>\n<p>Antoine Hacault has practiced law in the area of property valuation<br \/>\nfor more than 25 years. In addition to his private practice, Antoine<br \/>\nalso teaches at the Universit\u00e9 de Saint-Boniface and University of<br \/>\nManitoba. He has edited two Professional Development Courses<br \/>\nfor Sauder School of Business \u2013 Expropriation Valuation, CPD 122<br \/>\nand Lease Analysis, CPD 109. Nationally and provincially, he is a<br \/>\nfrequent and active participant in AIC events, both as a speaker<br \/>\nand as an attendee. He is a long-time contributor to the industry<br \/>\nand to the AIC and, in his practice, engages with our members on<br \/>\nan ongoing basis. <\/p>\n<p>Dallas Maynard, AACI, P. App.<\/p>\n<p>Christopher Whyte, AACI, P. App.,<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 64 Return to CONTENTS<\/p>\n<p>NEWS\/NOUVELLES<\/p>\n<p>Thank you to our<br \/>\ngenerous sponsors!<br \/>\nAIC extends thanks to all our sponsors \u2013 their commitment and<br \/>\ncontributions helped make this conference the success that it was.<\/p>\n<p>Merci \u00e0 nos g\u00e9n\u00e9reux<br \/>\ncommanditaires!<\/p>\n<p>L\u2019ICE tient \u00e0 remercier tous nos commanditaires \u2013 leurs engagements et<br \/>\ncontributions ont aid\u00e9 \u00e0 faire de cette Conf\u00e9rence un \u00e9v\u00e9nement r\u00e9ussi.<\/p>\n<p>DIAMOND<br \/>\nSPONSORS<\/p>\n<p>GOLD<br \/>\nSPONSORS<\/p>\n<p>SILVER<br \/>\nSPONSORS<\/p>\n<p>BRONZE<br \/>\nSPONSORS<\/p>\n<p>CONTRIBUTING<br \/>\nSPONSORS<\/p>\n<p>COMMANDITAIRES<br \/>\nDIAMANT<\/p>\n<p>COMMANDITAIRES<br \/>\nOR<\/p>\n<p>COMMANDITAIRES<br \/>\nARGENT<\/p>\n<p>COMMANDITAIRES<br \/>\nBRONZE <\/p>\n<p>COMMANDITAIRES<br \/>\nCONTRIBUANT<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 65Return to CONTENTS<\/p>\n<p>NEWS\/NOUVELLES<\/p>\n<p>Repenser \u00e0 un autre<br \/>\n\u00e9v\u00e9nement m\u00e9morable \u2013<br \/>\nle Congr\u00e8s 2019 de l\u2019ICE<\/p>\n<p>L e Congr\u00e8s 2019 de l\u2019ICE s&rsquo;est tenu \u00e0 St. John&rsquo;s, Terre-Neuve-et-Labrador, du 5 au 8 juin. De l&rsquo;avis g\u00e9n\u00e9ral, l&rsquo;\u00e9v\u00e9nement a \u00e9t\u00e9 un succ\u00e8s retentissant. Plus de 460 participants ont assist\u00e9 \u00e0 des s\u00e9ances pl\u00e9ni\u00e8res<br \/>\nint\u00e9ressantes et \u00e0 un riche programme de perfectionnement<br \/>\nprofessionnel. Les d\u00e9l\u00e9gu\u00e9s et leurs compagnons ont \u00e9galement<br \/>\nb\u00e9n\u00e9fici\u00e9 d&rsquo;un programme social riche et diversifi\u00e9. L\u2019ICE a<br \/>\n\u00e9galement c\u00e9l\u00e9br\u00e9 l&rsquo;excellence et les r\u00e9alisations extraordinaires<br \/>\ndans la profession en d\u00e9cernant un certain nombre de prix.   <\/p>\n<p>PRIX W.C. MCCUTCHEON <\/p>\n<p>Le prix W.C. McCutcheon, cr\u00e9\u00e9 pour souligner le 80e anniversaire<br \/>\nde l\u2019ICE, est un prix prestigieux qui porte le nom du premier<br \/>\npr\u00e9sident de l\u2019ICE en 1938. Le prix est d\u00e9cern\u00e9 \u00e0 des b\u00e9n\u00e9voles<br \/>\nexceptionnels de l&rsquo;Institut canadien des \u00e9valuateurs qui ont<br \/>\nlongtemps travaill\u00e9 b\u00e9n\u00e9volement aupr\u00e8s des comit\u00e9s et qui ont<br \/>\nfait preuve de leadership et d&rsquo;engagement envers l&rsquo;Institut. Ces<br \/>\nb\u00e9n\u00e9voles se surpassent continuellement en partageant leur<br \/>\ntemps, leur expertise et leur exp\u00e9rience pour faire progresser la<br \/>\nprofession de l&rsquo;\u00e9valuation.<\/p>\n<p>R\u00e9cipiendaires 2019 :<br \/>\n\u2022 Allan Beatty, AACI, P. App., (Fellow)<br \/>\n\u2022 Patricia Cooper, AACI, P. App<br \/>\n\u2022 John Manning, AACI, P. App<\/p>\n<p>Peter McLean, pr\u00e9sident sortant de l\u2019ICE.<\/p>\n<p>Comme d&rsquo;habitude, le congr\u00e8s a<br \/>\nfourni d&rsquo;excellentes occasions de<br \/>\nr\u00e9seautage. <\/p>\n<p>Notre conf\u00e9rencier d&rsquo;honneur &#8211;<br \/>\nBrad Gushue, champion de curling. <\/p>\n<p>Notre panel annuel de personnalit\u00e9s du monde de l&rsquo;immobilier<br \/>\net de l&rsquo;\u00e9valuation n&rsquo;a pas d\u00e9\u00e7u. <\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 66 Return to CONTENTS<\/p>\n<p>NEWS\/NOUVELLES<\/p>\n<p>FELLOW<\/p>\n<p>Le titre de Fellow est accord\u00e9 aux membres d\u00e9sign\u00e9s qui se sont<br \/>\ndistingu\u00e9s par leur contribution exemplaire \u00e0 la profession. Cela<br \/>\nse traduit par un niveau \u00e9lev\u00e9 d&rsquo;excellence et de r\u00e9alisations qui a<br \/>\ncontribu\u00e9 \u00e0 l&rsquo;avancement de la profession. Le titre de Fellow est<br \/>\nd\u00e9cern\u00e9 \u00e0 la discr\u00e9tion du Conseil d&rsquo;administration national. <\/p>\n<p>R\u00e9cipiendaire 2019 :<br \/>\n\u2022 Peter McLean, AACI, P. App., Fellow<\/p>\n<p>Peter McLean a \u00e9t\u00e9 \u00e9lu<br \/>\npr\u00e9sident de l&rsquo;Institut<br \/>\ncanadien des \u00e9valuateurs en<br \/>\njuin 2018. <\/p>\n<p>Peter s&rsquo;est joint \u00e0 l\u2019ICE<br \/>\npour la premi\u00e8re fois en 1990<br \/>\net a re\u00e7u sa d\u00e9signation AACI<br \/>\nen 2001. Sa participation \u00e0<br \/>\nl&rsquo;Institut des \u00e9valuateurs a<br \/>\ncommenc\u00e9 lorsque, en tant<br \/>\nque membre stagiaire, il a<br \/>\noccup\u00e9 le poste de secr\u00e9taire <\/p>\n<p>de la section de Peterborough Lindsay. Peter a par la suite \u00e9t\u00e9<br \/>\n\u00e9lu directeur r\u00e9gional de l&rsquo;Association de l&rsquo;Ontario apr\u00e8s avoir<br \/>\n\u00e9t\u00e9 pr\u00e9sident pendant trois mandats. Pendant qu&rsquo;il si\u00e9geait au<br \/>\nConseil d&rsquo;administration de l&rsquo;Association de l\u2019Ontario, il a \u00e9t\u00e9<br \/>\npr\u00e9sident pendant deux ans. <\/p>\n<p>La gouvernance a \u00e9t\u00e9 importante pour Peter, car il a \u00e9t\u00e9 nomm\u00e9<br \/>\npar le lieutenant-gouverneur de l&rsquo;Ontario \u00e0 la Commission des<br \/>\nservices policiers de Peterborough-Lakefield et en a \u00e9t\u00e9 le pr\u00e9sident<br \/>\npendant deux ans. Apr\u00e8s son mandat au sein de l&rsquo;Association de<br \/>\nl\u2019Ontario, Peter a \u00e9t\u00e9 gouverneur du Coll\u00e8ge Fleming pendant six<br \/>\nans et pr\u00e9sident du Conseil d&rsquo;administration pendant trois ans.<br \/>\nIl continue de faire partie de l&rsquo;organisme national de l\u2019ICE \u00e0 titre<br \/>\nd&rsquo;examinateur du Conseil et de membre de divers autres comit\u00e9s.<\/p>\n<p>Peter a exerc\u00e9 la profession d&rsquo;\u00e9valuateur \u00e0 honoraires et a agi<br \/>\n\u00e0 titre de mentor aupr\u00e8s de plusieurs membres stagiaires qui ont<br \/>\nobtenu leur d\u00e9signation.<\/p>\n<p>Apr\u00e8s avoir obtenu son dipl\u00f4me de l&rsquo;Universit\u00e9 de Windsor, il<br \/>\na travaill\u00e9 comme pr\u00eateur pour une grande banque avant de se<br \/>\njoindre \u00e0 l&rsquo;Institut canadien des \u00e9valuateurs. Peter a des bureaux<br \/>\n\u00e0 Peterborough et \u00e0 Ottawa. <\/p>\n<p>CITATION DU PR\u00c9SIDENT <\/p>\n<p>La Citation du pr\u00e9sident est d\u00e9cern\u00e9e en reconnaissance du<br \/>\nleadership et de l&rsquo;engagement dont font preuve certains de nos<br \/>\nb\u00e9n\u00e9voles de longue date.<\/p>\n<p>Les r\u00e9cipiendaires de cette ann\u00e9e sont :<br \/>\n\u2022 Christopher Whyte, AACI, P. App.,<br \/>\n\u2022 Dallas Maynard, AACI, P. App.<br \/>\n\u2022 Daniel Doucet, CRA, P. App., (Fellow)<\/p>\n<p>AACI HONORAIRE <\/p>\n<p>Cette cat\u00e9gorie de membre, institu\u00e9e en 2007, est conf\u00e9r\u00e9e \u00e0 des<br \/>\npersonnes dont l&rsquo;\u00e9thique est irr\u00e9prochable, qui sont reconnues<br \/>\npubliquement comme des chefs de file dans les affaires, le<br \/>\ndroit, les milieux universitaires et d&rsquo;autres professions, et qui<br \/>\ncontribuent \u00e0 l&rsquo;avancement du profil, du respect, de l\u2019ensemble des<br \/>\nconnaissances et de la promotion de la profession de l&rsquo;\u00e9valuation.<br \/>\nLa d\u00e9signation d\u2019AACI honoraire est d\u00e9cern\u00e9e \u00e0 la discr\u00e9tion du<br \/>\nConseil d&rsquo;administration national. <\/p>\n<p>R\u00e9cipiendaire 2019 :<br \/>\n\u2022 Antoine Hacault, AACI (Hon.) <\/p>\n<p>Antoine Hacault pratique le droit dans le domaine de l&rsquo;\u00e9valuation<br \/>\nimmobili\u00e8re depuis plus de 25 ans.<\/p>\n<p>En plus de sa pratique priv\u00e9e, M. Hacault enseigne \u00e0 l&rsquo;Universit\u00e9<br \/>\nde Saint-Boniface et \u00e0 l&rsquo;Universit\u00e9 du Manitoba. Il a publi\u00e9 deux<br \/>\ncours de perfectionnement professionnel pour l\u2019\u00c9cole d\u2019\u00e9tudes<br \/>\ncommerciales Sauder \u2013 Expropriation Valuation, CPD 122 et Lease<br \/>\nAnalysis, CPD 109. \u00c0 l&rsquo;\u00e9chelle nationale et provinciale, Antoine<br \/>\nparticipe fr\u00e9quemment et activement aux activit\u00e9s de l\u2019ICE, \u00e0 titre<br \/>\nde conf\u00e9rencier et de participant. Il contribue depuis longtemps \u00e0<br \/>\nl&rsquo;industrie et \u00e0 l\u2019ICE et, dans le cadre de sa pratique, il collabore<br \/>\nr\u00e9guli\u00e8rement avec nos membres. <\/p>\n<p>Dallas Maynard, AACI, P. App.<\/p>\n<p>Christopher Whyte, AACI, P. App.,<\/p>\n<p>Volume 63 | Book 3 \/ Tome 3 | 2019 67Return to CONTENTS<\/p>\n<p>Canadian Property Valuation  |  \u00c9valuation Immobili\u00e8re au Canada 68 Return to CONTENTS<\/p>\n<p>DESIGNATIONS CANDIDATES STUDENTS \/ D\u00c9SIGNATIONS STAGIAIRES \u00c9TUDIANTS<\/p>\n<p>The Appraisal Institute of Canada (AIC), together with the provincial associations and the provincial bodies affiliated with <\/p>\n<p>the AIC, commend the following Members who completed the rigorous requirements for accreditation as a Designated <\/p>\n<p>Member of the AIC during the period May 4, 2019 to July 23, 2019:<\/p>\n<p>L\u2019Institut canadien des \u00e9valuateurs (ICE), en collaboration avec les associations provinciales et les organismes provinciaux <\/p>\n<p>affili\u00e9s \u00e0 l\u2019ICE, f\u00e9licitent les membres suivants qui ont compl\u00e9t\u00e9 le programme rigoureux d\u2019accr\u00e9ditation \u00e0 titre de membre <\/p>\n<p>d\u00e9sign\u00e9 de l\u2019ICE durant la p\u00e9riode du 4 mai, 2019 au 23 juillet, 2019 :<\/p>\n<p>AIC designations granted \/ D\u00e9signations obtenues de l\u2019ICE<\/p>\n<p>AIC welcomed the following new Candidate members during the  <\/p>\n<p>period February 12, 2019 to May 3, 2019:<\/p>\n<p>L\u2019ICE souhaite la bienvenue aux personnes suivantes qui ont joint les rangs <\/p>\n<p>des membres stagiaires durant la p\u00e9riode du 12 f\u00e9vrier, 2019 au 3 mai, 2019 :<\/p>\n<p>AACI, P.App<br \/>\nAccredited Appraiser Canadian Institute<\/p>\n<p>Candidates \/ Stagiaires<\/p>\n<p>CRA, P.App<br \/>\nCanadian Residential Appraiser<\/p>\n<p>Alberta<br \/>\nSean Edmund Bliss<\/p>\n<p>British Columbia \/<br \/>\nColombie-Britannique<\/p>\n<p>Walter Scott Bowden<br \/>\nAlexandros Constandinou<br \/>\nShannon Hui<br \/>\nBecky Olson<br \/>\nFrances Sophia Schmidt<\/p>\n<p>Manitoba<br \/>\nSean O&rsquo;Neil<\/p>\n<p>Alberta<br \/>\nGrant Corner<\/p>\n<p>British Columbia \/<br \/>\nColombie-Britannique<\/p>\n<p>David Tat Ming Lam<br \/>\nCarmen Ka Man Tse<br \/>\nChad Wright<\/p>\n<p>Manitoba<br \/>\nCandace J. Braun<\/p>\n<p>Ontario<br \/>\nOsmondo Bocalbos<br \/>\nWinnie Chan<br \/>\nJerald P. Greenidge<br \/>\nMarc-Anthony Scavo<br \/>\nBrittany Slaney<br \/>\nStefan Van Houtte<br \/>\nEunice Wong<\/p>\n<p>Quebec \/ Qu\u00e9bec<br \/>\nSt\u00e9phane Audet<\/p>\n<p>Saskatchewan<br \/>\nErin Kendel<br \/>\nRosanne Wood<\/p>\n<p>Ontario<br \/>\nKatherine Hamilton<br \/>\nMichael Patrick McKinney<br \/>\nKenny Kwang Suk Oh<br \/>\nMichelle Richardson<br \/>\nAryn Visscher<br \/>\nYanan Yang<\/p>\n<p>Yukon<br \/>\nAdam Lindsay<\/p>\n<p>Alberta<br \/>\nRene Cabusas<br \/>\nLorena Garcia De La Parra<br \/>\nMichael P. A. Podgurney<\/p>\n<p>British Columbia \/<br \/>\nColombie-Britannique<\/p>\n<p>Angelica Barnett<br \/>\nMaegan Ann Cortens<br \/>\nDustin Lillico<br \/>\nGuang Yow Low<br \/>\nConrad Mitchell MacDonald<br \/>\nWhitney Purvis<br \/>\nAmit Virdi<\/p>\n<p>Manitoba<\/p>\n<p>Sarah Valerie Hachey<br \/>\nSylvain Rioux<br \/>\nJennifer L. Zibresky<\/p>\n<p>Newfoundland \/<br \/>\nTerre-Neuve <\/p>\n<p>Brad Roberts<\/p>\n<p>Nova Scotia \/<br \/>\nNouvelle-\u00c9cosse<\/p>\n<p>Michelle Katheryn Yates<\/p>\n<p>Ontario<br \/>\nVanessa Kathleen Arce<br \/>\nAnna Cowie<br \/>\nNick Donati<br \/>\nPhillip Franco<br \/>\nKathleen Hazelton<br \/>\nRobert Hesser<br \/>\nLingwei Huang<br \/>\nDarren Vincent Ing<br \/>\nCasey Jameson<br \/>\nDerek Kang<\/p>\n<p>Xinhua Lin<br \/>\nSteven Liu<br \/>\nJasmohan Singh Mankoo<br \/>\nAlexander Miller<br \/>\nVeronica Kay Pelton<br \/>\nVahid Sajjadi Marzangoo<br \/>\nRyan Sgorlon<br \/>\nBrenda Sheppard<br \/>\nJordan Daniel Turcotte<\/p>\n<p>Prince Edward Island \/<br \/>\n\u00cele du Prince \u00c9douard<br \/>\nCaitlin Campbell<br \/>\nHannah M. Steele<\/p>\n<p>Quebec \/ Qu\u00e9bec<br \/>\nYacine Adjel<br \/>\nGiordano Cavaliere<br \/>\nEric Marin<br \/>\nCamille Mourier<\/p>\n<p>Alberta <\/p>\n<p>Vincent Uwaifiokun Aihie<br \/>\nYuseina Nasser<\/p>\n<p>British Columbia <\/p>\n<p>Isaac G. Ghiz<\/p>\n<p>Manitoba <\/p>\n<p>Dan Simon Theobald<\/p>\n<p>Students \/ \u00c9tudiants<br \/>\nThis category of membership serves as the first step on the path to <\/p>\n<p>designation for those completing their requirements for Candidate <\/p>\n<p>membership. Students considering the appraisal profession as a career <\/p>\n<p>option are also welcomed to this category of membership.<\/p>\n<p>Cette cat\u00e9gorie d&rsquo;adh\u00e9sion constitue la premi\u00e8re \u00e9tape sur la voie de la <\/p>\n<p>d\u00e9signation pour ceux qui s\u2019affairent \u00e0 compl\u00e9ter les exigences de la cat\u00e9gorie <\/p>\n<p>de membres stagiaire. Les \u00e9tudiants qui contemplent une carri\u00e8re comme <\/p>\n<p>\u00e9valuateur professionnel sont acceuillis dans cette cat\u00e9gorie de membres.<\/p>\n<p>Ontario <\/p>\n<p>Daniel Cardona-Fragale<br \/>\nMatt Feng<br \/>\nCeline B. Jackson<br \/>\nXiao Liu<br \/>\nNicholas Lumia<br \/>\nVictoria Marie Salton<br \/>\nRebecca J. Simon<\/p>\n<p>Prince Edward Island \/<br \/>\n\u00cele du Prince \u00c9douard<br \/>\nAlexander Kenneth Peters<\/p>\n<p>Quebec <\/p>\n<p>Pascal Du Temple<br \/>\nValerie Dubois<br \/>\nAlexandre Langlois-Drouin<\/p>\n<p>Today\u2019s successful real estate professional is committed to lifelong learning.<br \/>\nUBC\u2019s\u00a0Continuing Professional Development Courses meet your needs.  <\/p>\n<p>\u2022  Convenient online course format<br \/>\n\u2022  Broad range of valuation and real estate business topics<br \/>\n\u2022  Guaranteed Appraisal Institute of Canada\u2019s Continuing Professional Development credits<\/p>\n<p>Business Development Series: Eight courses designed to provide practitioners with the<br \/>\nentrepreneurial and practical skills to establish and successfully operate a real estate business.<\/p>\n<p>\uf0f0 Entrepreneurship and Small Business Development<br \/>\n\uf0f0 Business Strategy: Managing a Profitable Real Estate Business<br \/>\n\uf0f0 Succession Planning for Real Estate Professionals<br \/>\n\uf0f0 Organizing and Financing a Real Estate Business<br \/>\n\uf0f0 Accounting and Taxation Considerations for a Real Estate Business<br \/>\n\uf0f0 Marketing and Technology Considerations for a Real Estate Business<br \/>\n\uf0f0 Human Resources Management Considerations in Real Estate<\/p>\n<p>\uf0f0 Law and Ethical Considerations in Real Estate Business<\/p>\n<p>To find out more, visit:<\/p>\n<p>realestate.ubc.ca\/CPD<br \/>\ntel:  604.822.2227 \/ 1.877.775.7733    email: cpd@realestate.sauder.ubc.ca<\/p>\n<p>Creative<br \/>\nAdaptable<br \/>\nAnalytical <\/p>\n<p>Canadian_App_Valuation.indd   1 2\/22\/2018   4:05:38 PM<\/p>\n<p>mailto:cpd@realestate.sauder.ubc.ca<\/p>\n<p>Yes you! Any Member of AIC or member of the real estate community<br \/>\nis encouraged to contribute to our AIC Exchange Blog. We invite you to<br \/>\nshare your industry experience with others.<\/p>\n<p>What is the Purpose of the Blog?<\/p>\n<p>The  AIC blog serves as a vehicle to enhance understanding among the<br \/>\nvaluation community and the larger real estate industry. It\u2019s a place<br \/>\nto present new ideas, challenge status quo, and encourage readers to<br \/>\nthink outside the box. It\u2019s a way to get discussions going, advance the<br \/>\nprofession and educate the public.<\/p>\n<p>What can I write about?<\/p>\n<p>Any topic related to real estate, business or market trends is welcome.<br \/>\nAll articles are the writers\u2019 opinions; you will have editorial freedom<br \/>\nto present any ideas and views that may be contrary to popular opinion<br \/>\nbut presented in a respectable way. An editorial board reviews the<br \/>\ncontent to ensure readability and appropriateness of content. <\/p>\n<p>What is in it for me?<\/p>\n<p>Once published, you can share your article with your clients,<br \/>\ncolleagues and friends to enhance their understanding of what an<br \/>\nappraiser does. It\u2019s a completely free and it will help you stand out<br \/>\nfrom the crowd, get published and build credibility.  It will also help you<br \/>\nincrease your network, boost your business and advance your resume.  <\/p>\n<p>How do I make a submission?<\/p>\n<p>Simply send an email to aicexchange@aicanada.ca with your name,<br \/>\ntelephone number, blog topic and a brief synopsis or the full articles.<br \/>\nFeel free to send us any questions you might have.<\/p>\n<p>Oui, oui, vous! Tous les membres de l\u2019ICE ou<br \/>\nles intervenants du secteur de l\u2019immobilier peuvent contribuer au blogue \u00c9change<br \/>\nde l\u2019ICE. Nous vous invitons \u00e0 venir partager ici vos exp\u00e9riences de l\u2019industrie.<\/p>\n<p>\u00c0 quoi sert ce blogue?<\/p>\n<p>Le blogue de l\u2019ICE est une courroie de transmission qui permet d\u2019am\u00e9liorer les<br \/>\nconnaissances de la communaut\u00e9 des \u00e9valuateurs et de l\u2019industrie de l\u2019immobilier.<br \/>\nC\u2019est l\u2019endroit id\u00e9al pour pr\u00e9senter de nouvelles id\u00e9es, de mettre au d\u00e9fi les id\u00e9es<br \/>\nre\u00e7ues et inciter les lecteurs \u00e0 aller hors des sentiers battus. Ce m\u00e9dium permet \u00e0<br \/>\nla fois de lancer des discussions, faire avancer la profession et renseigner le public.<\/p>\n<p>Quels sujets puis-je aborder?<\/p>\n<p>Tout sujet qui touche l\u2019immobilier, les affaires ou les tendances du march\u00e9. Tous<br \/>\nles articles repr\u00e9sentent l\u2019opinion de celui ou celle qui l\u2019\u00e9crit; vous avez toute<br \/>\nla libert\u00e9 \u00e9ditoriale n\u00e9cessaire pour pr\u00e9senter des id\u00e9es et points de vue qui<br \/>\nconfrontent l\u2019opinion g\u00e9n\u00e9ralement accept\u00e9e, si bien s\u00fbr, vous les pr\u00e9sentez de<br \/>\nmani\u00e8re respectueuse. Un comit\u00e9 \u00e9ditorial r\u00e9vise les contenus pour s\u2019assurer de<br \/>\nleur clart\u00e9 et de leur pertinence.<\/p>\n<p>Qu\u2019est-ce que \u00e7a m\u2019apporte?<\/p>\n<p>Lorsque vous \u00eates publi\u00e9s, vous pouvez partager vos articles avec vos clients, vos<br \/>\ncoll\u00e8gues et vos amis pour am\u00e9liorer leur compr\u00e9hension de la profession d\u2019\u00e9valuateur.<br \/>\nC\u2019est totalement gratuit et c\u2019est une possibilit\u00e9 de vous d\u00e9marquer, d\u2019\u00eatre publi\u00e9 et<br \/>\nde b\u00e2tir votre cr\u00e9dibilit\u00e9. Vous avez aussi la possibilit\u00e9 d\u2019\u00e9tendre votre r\u00e9seau, de faire<br \/>\navancer vos affaires et de faire valoir votre exp\u00e9rience.  <\/p>\n<p>Comment soumettre un article?<\/p>\n<p>Vous n\u2019avez qu\u2019\u00e0 envoyer un courriel \u00e0 aicexchange@aicanada.ca avec votre nom,<br \/>\nvotre num\u00e9ro de t\u00e9l\u00e9phone, le sujet de votre article de blogue et un r\u00e9sum\u00e9 de<br \/>\nl\u2019article ou m\u00eame l\u2019article lui-m\u00eame. N\u2019h\u00e9sitez pas \u00e0 nous adresser vos questions.<\/p>\n<p>MOI? UN BLOGUEUR? S\u00c9RIEUX?WHAT? ME\u2026 A BLOGGER?<\/p>\n<p>The following AIC Members have passed away. On behalf of<br \/>\neveryone connected with the Institute and the profession, we extend<br \/>\nour sincerest sympathies to their families, friends and associates. <\/p>\n<p>Les membres suivants de l&rsquo;ICE sont d\u00e9c\u00e9d\u00e9s. Au nom de tous<br \/>\nceux qui oeuvrent de pr\u00e8s ou de loin au sein de l\u2019Institut et de la<br \/>\nprofession, nous exprimons nos plus sinc\u00e8res condol\u00e9ances \u00e0<br \/>\nleurs familles, amis et associ\u00e9s.<\/p>\n<p>In Memoriam\/<br \/>\nEn memoire<\/p>\n<p>Robert W. Gowdy, AACI  <\/p>\n<p>New Castle, ON<\/p>\n<p>Gordon Power, CRA  <\/p>\n<p>Alder, NS<\/p>\n<p>James Racine, AACI  <\/p>\n<p>Qu\u00e9bec City, QC<\/p>\n<p>Murray R. Whybourne, AACI   <\/p>\n<p>Thunder Bay, ON<\/p>\n<p>Read the AIC Exchange at<br \/>\nhttps:\/\/www.aicanada.ca\/blog\/<\/p>\n<p>Consultez le blogue<br \/>\n\u00c9change de l\u2019ICE sur  <\/p>\n<p>https:\/\/www.aicanada.ca\/fr\/blog\/<\/p>\n<p>mailto:aicexchange@aicanada.ca<br \/>\nmailto:aicexchange@aicanada.ca<br \/>\nhttps:\/\/www.aicanada.ca\/blog\/<br \/>\nhttps:\/\/www.aicanada.ca\/fr\/blog\/<\/p>\n<p>Realize your<br \/>\npotential at<br \/>\nAltus Group<\/p>\n<p>350+<br \/>\nappraisers<br \/>\neconomists<br \/>\nmarket researchers<br \/>\nadvisors<\/p>\n<p>Join our Research, Valuation and Advisory team<br \/>\naltusgroup.com\/careers<\/p>\n<p>Follow us on<\/p>\n<p>Altus-Group-19-HR-Canadian-Prop-Val-AD-825&#215;1075.indd   1 07\/18\/2019   4:44:12 PM<\/p>\n<p>http:\/\/altusgroup.com\/careers<\/p>\n<p>Join CBRE\u2019s Valuation and Advisory Services Team<\/p>\n<p>At CBRE, you have the ability to take charge of your career and enjoy an inclusive, collaborative<br \/>\nenvironment. Work on an industry-leading team that provides unmatched client services<br \/>\nby leveraging best in class research, technology and industry expertise.<\/p>\n<p>Paul Morassutti, AACI, MRICS<br \/>\nExecutive Vice President<br \/>\npaul.morassutti@cbre.com<br \/>\n+1 416 495 6235<\/p>\n<p>www.cbre.ca\/vas<\/p>\n<p>Make your own path with a team<br \/>\nthat believes in you<\/p>\n<p>mailto:paul.morassutti@cbre.com<br \/>\nhttp:\/\/www.cbre.ca\/vas<\/p>\n","protected":false},"featured_media":66971,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"","_lmt_disable":""},"class_list":["post-67028","issue","type-issue","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aicanada.ca\/fr\/wp-json\/wp\/v2\/issue\/67028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aicanada.ca\/fr\/wp-json\/wp\/v2\/issue"}],"about":[{"href":"https:\/\/www.aicanada.ca\/fr\/wp-json\/wp\/v2\/types\/issue"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aicanada.ca\/fr\/wp-json\/wp\/v2\/media\/66971"}],"wp:attachment":[{"href":"https:\/\/www.aicanada.ca\/fr\/wp-json\/wp\/v2\/media?parent=67028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}