Marketing Initiatives
The Appraisal Institute of Canada – British Columbia (AIC – BC) promotes British Columbia members of the Institute through various marketing initiatives. This includes advertising in various publications. Below are samples of ads recently taken out by the Association to meet the Institute's media objectives.
Radio Real Estate Show and Radio Ads
Starting Saturday March 5th, AIC – BC will participate in ‘The Radio Real Estate Show” on AM 650 on Saturdays from 10:00 – 11:00 am. Be sure to listen in at http://radiorealestateshow.ca.
Four, 30 second messages during the program each week will target potential clients of AIC – BC members. Listen to them here….
AIC – BC will also be part of the Radio Real Estate talk show panel, with two live member interviews over the course of the project. The taped messages and interviews will be available to the public via our webpage, and AIC – BC will be promoted on the Radio Real Estate website.
- Interview with AIC – BC President Craig Barnsley, AACI [mp3]
(March 5, 2011)
- Interview with Dan Jones, AACI, P.App [mp3]
(March 19, 2011)
- Sheri & Tom Chat About Real Estate Appraisals [mp3]
(April 16, 2011)
- Interview with Leigh Walker, CRA [mp3]
May 19, 2012
- Interview with Dan Jones, AACI, P.App [mp3]
March 30, 2013
This pilot project will serve to strengthen customer awareness of our members’ services & expertise, and enhance the Appraisal Institute of Canada – BC image.
We hope you will take some time and ‘listen’ to the program over the course of the project and let us know what you think.
April 5, 2013